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Media and Information Literacy

Here are some key points about how Facebook affects communication and information: - Facebook allows people to connect and share updates with friends/family through posts, messages, comments, photos etc. It facilitates online communication and connection. - It has led to more frequent but sometimes more superficial communication as people share brief updates rather than long conversations. Quality of interaction has changed. - The amount of information shared on Facebook is massive. People can learn more about others and find information by following pages/groups. However, not all information is accurate so people need skills to evaluate online information. - It has both positive and negative effects. Positively, it fosters connections. Negatively, it can replace face-to-face

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JUVY ARAGAO
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69 views24 pages

Media and Information Literacy

Here are some key points about how Facebook affects communication and information: - Facebook allows people to connect and share updates with friends/family through posts, messages, comments, photos etc. It facilitates online communication and connection. - It has led to more frequent but sometimes more superficial communication as people share brief updates rather than long conversations. Quality of interaction has changed. - The amount of information shared on Facebook is massive. People can learn more about others and find information by following pages/groups. However, not all information is accurate so people need skills to evaluate online information. - It has both positive and negative effects. Positively, it fosters connections. Negatively, it can replace face-to-face

Uploaded by

JUVY ARAGAO
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND


INFORMATION LITERACY (PART 1)

• Communication, Media, and Information


• Media and Information Literacy (MIL)
MIL PPT 01, Revised: May 24, 2021
LEARNING COMPETENCIES
The learners will be able to…
 describe the nature of communication and the
concepts related to it (SSHS);
 describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
LEARNING COMPETENCIES
The learners will be able to…
 identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
 define Media and Information Literacy (SSHS)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
FORMATIVE ASSESSMENT: RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION? the act or process of using words,
sounds, signs, or behaviors to express
or exchange information or to express
your ideas, thoughts, feelings, etc., to
someone else
Communication (http://www.merriam-webster.com)

the exchange of information and the


expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html


TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what


Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
TRANSMISSION MODELS
Shannon-Weaver’s Communication Model (1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/


RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/


TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Clients (A)
• Channel (C)
• Reader or Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/


RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/


VIDEO PRESENTATION
What is media anyway
YouTube Channel: Media TV
Date Uploaded: May 29, 2018
Media Minute Introduction_ What is media anyway_.
mp4
PICTURE ANALYSIS

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
How is communication affected by
media and information?
MEDIA Communication INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
Media Literacy produce communication in a variety of
media forms.

• The ability to recognize when information


Information is needed and to locate, evaluate,
Literacy effectively use and communicate
information in its various formats.

Technology • The ability to use digital technology,


communication tools or networks to
(Digital) locate, evaluate, use, and create
Literacy information.
Source: MIL Curriculum for Teachers by UNESCO, 2011
Media Forms
Narrative media: explain, demonstrate, describe
Interactive media: facilitate reflection, check understanding,
encourage exploration, provide feedback
Communicative media: allow exchanges between learners
and between learners and tutors
Adaptive media: facilitate experimentation and practice
Productive media: allow learners to articulate, express,
demonstrate understanding
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip


What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip


FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR


INFORMATION INFORMATION
FORMATIVE ASSESSMENT: RECITATION
 How do you use Facebook as a tool
or medium for communication?
 How did Facebook affect or change
the way we communicate with
other people?
 How did Facebook affect the
quantity and quality of information
available to people? Is it a good
thing or bad thing?

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