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Meaning of Color and Applying Value - Contrast

This document discusses how colors are used in photography and video to convey mood. It explains that color is made up of light absorption and reflection. Warm colors like red, yellow and orange are associated with things like the sun and fire, and make people feel warm. Cool colors like blue, green and purple are associated with things in nature like the ocean and sky, and make people feel relaxed and cool. It also discusses how different colors have symbolic meanings based on culture, with red symbolizing passion and blue symbolizing loyalty for example. The document concludes by discussing the use of light and dark values in artwork.

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Nomar Mercines
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92 views23 pages

Meaning of Color and Applying Value - Contrast

This document discusses how colors are used in photography and video to convey mood. It explains that color is made up of light absorption and reflection. Warm colors like red, yellow and orange are associated with things like the sun and fire, and make people feel warm. Cool colors like blue, green and purple are associated with things in nature like the ocean and sky, and make people feel relaxed and cool. It also discusses how different colors have symbolic meanings based on culture, with red symbolizing passion and blue symbolizing loyalty for example. The document concludes by discussing the use of light and dark values in artwork.

Uploaded by

Nomar Mercines
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Meaning of Colors in

Still and Moving Images


Tchr. Nomar J. Mercines
Introduction
 In photography and video recording, the use of COLOR is
very important.

 Today, we will explore how colors are used in


photography and video recording to CONVEY SPECIFIC
MOOD.
Mood in Color
Mood in Color
Color is made of light.

Absorption of Bouncing of
Light Light
Red Surface
White light coming in

Red Surface
White light coming in

Red Surface
What do you feel when you
see red, yellow, and orange?
What about blue, green, and
purple?
WARM COLORS COOL COLORS
Red, Yellow, and Orange Blue, Green, and Purple
 It is the color of sun,  These are the color of the
sunlight, fire and other sea, ocean, sky and
warm objects. fields.
 These colors also makes  It makes us feel relaxed
food look appetizing. and cool.
Color Symbolism
Colors also have certain symbolism that originate from
one’s culture.
COLOR SYMBOLISM

RED Power, Anger, Love, Intensity, Excitement, Danger,


Passion

BLUE Serenity, Sadness, Dignity, Loyalty, Honesty, Nobility

YELLOW Cowardice

GREEN Life, Hope, Safety

WHITE Purity, Innocence


COLOR SYMBOLISM

BLACK Death, Bad luck

PURPLE Wealth, Prosperity, Royalty

GRAY Masculinity

PINK Femininity
Copy and Answer!

Write warm if the object reminds you of warm


color and cool if it reminds you of cool color.
_____1. ocean _____ 6. forest
_____ 2. sunshine _____ 7. beach
_____ 3. fire _____ 8. sunflower
_____ 4. fields. _____ 9. apples
_____ 5. orange _____ 10. sea
Applying Value/Contrast
in Color
Tchr. Nomar J. Mercines
Introduction
 We need light to see the world around us. This is the
same with taking photographs and videos.
 Artist use principle of VALUE to show their creativity in
using light.
VALUE

01 Relative degree
of light and
dark. 02 Characteristics
of color by light
The quantity of or dak.
03
light reflected
by the color.
Vocabulary of Value
Chiaroscuro The distribution of light and dark in a
picture.
Lights and darks are
referred to as value:

1. Achromatic value
2. Chromatics value
Thanks!
This presentation template was created by Slidesgo, including
icons by Flaticon, and infographics & images by Freepik

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