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School of Law: Women Entrepreneurship

The document is an executive summary for Coffee Spot Cafe, a women-owned coffee shop in Jaipur, India. The summary outlines the cafe's mission to provide quality food and drinks at reasonable prices. It will offer coffee drinks, teas, and homemade baked goods. The owner aims to become well-known in the area through good service and advertising. A SWOT analysis and market research on coffee trends is also included.

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Tamanna Bajiya
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38 views

School of Law: Women Entrepreneurship

The document is an executive summary for Coffee Spot Cafe, a women-owned coffee shop in Jaipur, India. The summary outlines the cafe's mission to provide quality food and drinks at reasonable prices. It will offer coffee drinks, teas, and homemade baked goods. The owner aims to become well-known in the area through good service and advertising. A SWOT analysis and market research on coffee trends is also included.

Uploaded by

Tamanna Bajiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

SCHOOL OF LAW

•Women Entrepreneurship
COFFEE SPOT CAFE

Love at first sip ❤️

700 E. 5TH STREET


VILLAS NAGAR
TAMANNA BAJIYA
OWNER / MANAGER
EXECUTIVE SUMMARY

• My mission is to provide a friendly, comfortable atmosphere where the customers can


receive quality food, drinks, and service at a reasonable price.
• My café will offer a variety of choices to the customers.
• Cappuccinos , lattes , espressos , smoothies , regular coffee , soft drinks , and tea of ​all sorts
will be available .
• The café will also serve deli - style breakfast sandwiches with the freshest ingredients ,
muffins , croissants , cinnamon rolls , coffee cake , and other tasty treats .
• Coffee Spot Café will be open from 6:00 A.M. to 4 P.M. Sunday Saturday
GOALS AND STRATEGIES

• Short - term goal : Use the quality of our service and advertising to soon become well -
known throughout Connersville .
• Long - term goal : Expand the business to other locations and include catering .
• Strategy : Work hard to have the best - tasting coffee , treats , and service in town and
surrounding areas .
SWOT ANALYSIS

• Strengths : Reasonable prices , wide variety of coffee and drinks a lot of home - made
treats
• Weaknesses : Turn down in the economy , start - up costs , new business , no reputation
• Opportunities : Job opportunities for the many unemployed in Connersville , catering
• Threats : Gas stations , McDonalds , Brian's Bookstore , and other local restaurants
INTELLECTUAL PROPERTY
LOCATION

• The location of my business will be 700 E 5th Street Villas nagar, jaipur
• They have recently built a small room towards the front of the building where my coffee
shop will be .
• I will not have to pay rent and this will eliminate around 20 lakh that I had planned on
purchasing a building with.
LEGAL STRUCTURE

• My business will be run as a sole proprietorship.


• All debts and liabilities of this business will be my responsibility .
• I will pay personal income taxes on the profits made.
• This will make accounting much simpler .
• With having a sole proprietorship , I can also deduct my business losses to the extent of
my total income that I may have from all sources .
ACCOUNTING AND LEGAL

• Accounting and Legal For daily accounting, the system I will use will be QuickBooks
Pro.
• I will use Janvi Bishnoi for my tax accountant, and I will be responsible for periodic
financial statement analysis.
• I will retain Riya for an attorney.
MARKET ANALYSIS

• Market Analysis Target Market: My target market will be to anyone who enjoys coffee, but I will mainly
target people age 18 and older, both male and female, and who are of the working class. The total
population of Jaipur is 15,411 , and the number of males and females are about the same . There are
11,813 residents over the age of 18 .
• Competition : My major competitors would be Brian's cafe which is located on Central Avenue in Jaipur .
One of the strengths of Brian's cafe would be that they serve coffee along with selling books. They have
also been in Jaipur since 1998 and they are well - known . People may also be brand loyal to their coffee .
• Market Trends : Coffee is the drink of choice for many people across the world. Every morning millions
of people rely on their morning fix to get going for the day.
MARKETING STRATEGY

• I will do as much as I can to get my business name known throughout Jaipur .


• I plan to make flyers to put on cars that have my business name , logo , and address on
them .
• It will also list the day of opening and will state that if you bring the flyer in through the
first week of opening you can get 20 % off any drink of any size .
• I will also have two coupons in the local newspaper for Rs 75 off any purchase .
• I will have reasonable prices , but they will not be too high or too low .
START-UP COSTS

• , Incorporating – Rs.300
• Licenses and Permits- Rs.2000
• Insurance – Rs.2130
• Legal -. Rs.350
• Bean Grinder – Rs.950
• Food supplies – Rs.990
PRODUCTS

• Drinks. • Coffee • Bakery


1. Black Coffee. ... • Croissants
2. Decaf. ... • Bagels
• Coke 3. Espresso. ... • Assorted
4. Latte. ... Brownies
1. Lemon soda
• and cookies Pie
2. Cappuccina • Cakes by the
slice
3. Juices • Muffins
4. Hot chocolate • Cinnamon Rolls
• Breakfast
• Sandwiches *
• Scones
BREAK EVEN ANALYSIS

3,311.60 / ( 1.45 - .50 ) - = 3,485.89

- I need to sell 3,485 cups of coffee to break even .


SUPPORTING DOCUMENTS/ SOURCES

• My facts came from the National Coffee Association of India's webiste


• Logoease.com helped me make my business logo
• I also received some ideas for my pricing and products from Starbucks .
• • www.citytowninfo.com/places/indiana/jaipur
• All pictures of my products came from google.com/images
•Thank you 🙂
-Tamanna Bajiya

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