Cost-Volume-Profit Analysis

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1. Explain the features of cost-volume-profit
(CVP) analysis
2. Determine the breakeven point and output
level needed to achieve a target operating
income
3. Understand how income taxes affect CVP
analysis
4. Explain how managers use CVP analysis to
make decisions

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5. Explain how sensitivity analysis helps
managers cope with uncertainty
6. Use CVP analysis to plan variable and fixed
costs
7. Apply CVP analysis to a company producing
multiple products
8. Apply CVP analysis in service and not-for-
profit organizations
9. Distinguish contribution margin from gross
margin

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 Managers want to know how profits will
change as the units sold of a product or
service changes.
 Managers like to use “what-if” analysis to
examine the possible outcomes of different
decisions so they can make the best one.
 In Chapter 2, we discussed total revenues,
total costs and income. In this chapter, we
take a closer look at the relationship among
the elements (selling price, variable costs,
fixed costs).
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1. Identify the problem and uncertainties.
2. Obtain information.
3. Make predictions about the future.
4. Make decisions by choosing between alternatives,
using cost-volume-profit (CVP) analysis.
5. Implement the decision, evaluate performance,
and learn.

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 Changes in production/sales volume are the sole
cause for cost and revenue changes.
 Total costs consist of fixed costs and variable costs.
 Revenue and costs behave and can be graphed as a
linear function (a straight line).
 Selling price, variable cost per unit, and fixed costs
are all known and constant.
 In many cases only a single product will be
analyzed. If multiple products are studied, their
relative sales proportions are known and constant.
 The time value of money (interest) is ignored.
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 Manipulation of the basic equations yields an
extremely important and powerful tool
extensively used in cost accounting:
contribution margin (CM).
 Contribution margin equals revenue less
variable costs.
 Contribution margin per unit equals unit
selling price less unit variable costs or can be
obtained by taking contribution margin
divided by number of units sold.

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You can also calculate:
Contribution margin which is equal to the
contribution margin per unit multiplied by the
number of units sold.
Contribution margin percentage which is the
contribution margin per unit divided by unit
selling price or Contribution margin divided by
revenue.

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 Quantity Unit Quantity
( Selling
Price * of Units
Sold
) -( Variable
Costs
* of Units
Sold
) - Fixed
Costs = Operating
Income

Keep in mind the following:

Selling Price * Quantity of Units Sold = Revenue

Unit Variable Costs * Quantity of Units Sold = Variable
Costs
Revenue – Variable Costs = Contribution Margin
Contribution Margin – Fixed Costs = Operating Income
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 At the breakeven point, a firm has no profit
or loss at the given sales level. Breakeven is
where:
 Sales – Variable Costs – Fixed Costs = 0
 Calculation of breakeven number of units
 Breakeven Units = Fixed Costs _
Contribution Margin per Unit

 Calculation of breakeven revenues

 Breakeven RevenueContribution
= Fixed Costs
Margin Percentage
_

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 The breakeven point formula can be
modified to become a profit planning tool by
adding Target Operating Income to fixed
costs in the numerator.

Quantity of Units = (Fixed Costs+Target Operating Income)

Required to Be Sold Contribution Margin
per Unit

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Emma has fixed costs of $2,000 and a contribution
margin percentage of 40%.
If Emma wants to make a profit of $2,000, what
must revenue equal?
What if Emma wants to make a profit of $3,000,
what must revenue equal?

Remember the formula: (Fixed Cost+ Target

Operating Income) / Contribution Margin %

Let’s look at the details:

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For OPERATING INCOME For OPERATING INCOME
of $2,000 of $3,000
Revenue=(FC+TOI)/CM% Revenue=(FC+TOI)/CM%
Revenue = Revenue =
(2,000+2,000)/.40 = (2,000+3,000)/.40 =

Revenue = $10,000 Revenue = $12,500

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 After-tax profit (Net Income) can be calculated
by:
 Net Income = Operating Income * (1-Tax Rate)
 Net income can be converted to operating
income for use in CVP equation
 Operating Income = II Net Income I
(1-Tax Rate)

Note: The CVP equation will continue to use

operating income. We’ll use this conversion
formula to obtain the operating income value
when provided with Net Income.
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 CVP provides structure to answer a variety of
“what-if” scenarios.
 “What” happens to profit “if”:
 Selling price changes.
 Volume changes.
 Cost structure changes.
 Variable cost per unit changes.
 Fixed costs change.
As an example, if a company determines that an ad
campaign costing $15,000 is expected to increase
sales 25%, should they proceed? That question
cannot be properly answered without doing this type
of analysis. Copyright © 2015 Pearson Education, Inc. All Rights Reserved
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 The margin of safety calculation answers a
very important question:
 If budgeted revenues are above the
breakeven point, how far can they fall before
the breakeven point is reached. In other
words, how far can they fall before the
company will begin to lose money.

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 An indicator of risk, the margin of safety
(MOS), measures the distance between
budgeted sales and breakeven sales:
 MOS = Budgeted Sales – BE Sales
 The MOS ratio removes the firm’s size from
the output, and expresses itself in the form
of a percentage:
 MOS Ratio = MOS ÷ Budgeted Sales

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 Managers make strategic decisions that
affect the cost structure of the company.
 The cost structure is simply the relationship
of fixed costs and variable costs to total
costs.
 We can use CVP-based sensitivity analysis to
highlight the risks and returns as fixed costs
are substituted for variable costs in a
company’s cost structure.
 The risk-return trade-off across alternative
cost structures can be measured as operating
leverage.

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 Operating leverage (OL) describes the effect that
fixed costs have on changes in operating income as
changes occur in units sold and contribution
margin.
 OL = Contribution Margin
Operating Income

Notice that the difference between the numerator

and the denominator in our formula = our fixed
costs.

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The formula to estimate the change in
operating income that will result from a
percentage change in sales is:

Operating Leverage X % Change in Sales

If sales increase 50% and operating leverage is
1.67, you should expect operating income to
increase 83.5%.

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 The formulae presented to this point have
assumed a single product is produced and
sold.
 A more realistic scenario involves multiple
products sold, in different volumes, with
different costs and different margins.
 In this case, we use the same formulae, but
use average contribution margins for the
multiple products.
 This technique assumes a constant mix at
different levels of total unit sales.
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 CVP isn’t just for merchandising and
manufacturing companies.
 Service and Not-for-Profit businesses need to
focus on measuring their output which is
different from the units sold that we’ve been
dealing with.
 For example, a service agency might
measure how many persons they assist or an
airline might measure how many passenger
miles they fly.

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 Page Number Reference
Breakeven point (BEP) Page 73
Choice criterion Page 90

Contribution income Page 69

statement
Contribution margin Page 68
Contribution margin per unit Page 69
Contribution margin Page 69
percentage
Contribution margin ratio Page 69
Cost–volume–profit (CVP) Page 67
analysis

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 Page Number Reference
Decision table Page 91
Degree of operating leverage Page 82

Event Page 90
Expected monetary value Page 91
Expected value Page 91
Gross margin percentage Page 88
Margin of safety Page 79
Net income Page 76

Operating leverage Page 82

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 Page Number Reference
Outcomes Page 91
Probability Page 90
Probability distribution Page 90
PV graph Page 75
Revenue driver Page 72
Sales mix Page 84
Sensitivity analysis Page 79
Uncertainty Page 80

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Copyright © 2015 Pearson Education, Inc. All Rights Reserved