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Social Media

Social media refers to internet-based platforms that allow users to share content, information and engage in conversations. There are many forms of social media including social networking sites, blogs, video and photo sharing sites. While social media provides advantages like connecting with large audiences and driving website traffic, it also poses disadvantages such as addiction, privacy issues, cyberbullying and the spread of misinformation. Both the benefits and risks of social media need to be considered.

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860 views15 pages

Social Media

Social media refers to internet-based platforms that allow users to share content, information and engage in conversations. There are many forms of social media including social networking sites, blogs, video and photo sharing sites. While social media provides advantages like connecting with large audiences and driving website traffic, it also poses disadvantages such as addiction, privacy issues, cyberbullying and the spread of misinformation. Both the benefits and risks of social media need to be considered.

Uploaded by

saoussen souidi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SOCIAL

MEDIA
INTRODUCTION
 Social media is an internet-based form of
communication. Social media platforms
allow users to have conversations, share
information and create web content. There
are many forms of social media, including
blogs, micro-blogs, wikis, social networking
sites, photo-sharing sites, instant
messaging, video-sharing sites, podcasts,
widgets, virtual worlds, and more
WHAT SOCIAL MEDIA MEAN ?
WHAT DO YOU MEAN BY SOCIAL MEDIA?

 Social media refers to the means of


interactions among people in
which they create, share, and/or exchange
information and ideas in virtual
communities and networks.

 The Office of Communications and


Marketing manages the main Facebook,
Twitter, Instagram, LinkedIn and YouTube
accounts.
DÉFINITION
 Social media is a computer-based
technology that facilitates the sharing
of ideas, thoughts, and information
through the building of
virtual networks and communities. By
design, social media is Internet-based
and gives users quick electronic
communication of content.
 What is social media and its
importance?

 Social media is important because it
allows you to reach, nurture, and
engage with your target audience — no
matter their location. When a business
can use social media to connect
with its audience, it can use social
media to generate brand awareness,
leads, sales, and revenue.
 What are the 7 functions of social
media?

 Understanding the functional building


blocks of social media", researchers
provide a framework that defines social
media, which
includes seven functional social
media building blocks: identity,
conversations, sharing, presence,
relationships, reputation, and groups.
Let's take a look at each block
WHAT IS SOCIAL MEDIA ADVANTAGES AND
DISADVANTAGES?

 Social media can be a useful tool for


businesses, bringing advantages such
as engaging with your audience and
boosting website traffic. However there
can also be disadvantages, including
the resources required and negative
feedback
ADVANTAGES OF SOCIAL MEDIA
 You reach large audiences.
 You have a direct connection with your
audience.
 You can create organic content.
 You have access to paid advertising
services.
 You build your brand.
 You drive traffic to your website.
 You can evaluate your performance.
DISADVANTAGES OF SOCIAL MEDIA

 1. Addiction
 2. Mental Illness
 3. Frauds & Scams
 4. Misleading Information
 5. Cyber bullying
 6. Hacking
 7. Privacy Issues
 Like any other tool available for humans, Social Media Websites also
have many disadvantages if you do not use them consciously. Unware
social media users may encounter many different types of problems
while using social networking sites. Here we list a few but most
important cons of social media that everyone should be aware of.

 1. Addiction
 The compulsive behavior developed due to social networking sites like
Facebook, Instagram, Tiktok, YouTube, etc leads to negative effects.
Social networking addict constantly checks Social Media Feed or
checks out people’s profiles for hours and hours. The compulsion to
use social media can make one social media addict. Researchers at
Chicago University concluded that 
social media addiction can be stronger than addiction to cigarettes and
alcohol
.

 2. Mental Illness
 Social networking sites are linked to an increased risk of mental health
problems like depression, anxiety, and loneliness. Too much time
spent scrolling through social media can result in symptoms of anxiety
and/or depression. Teenager’s mental health is often negatively
affected by this culture of comparison as well.
 3. Frauds & Scams
 This is yet another challenge for social media
companies. There are billions of fake accounts on
various social networking sites including Facebook,
Instagram, and Twitter. Facebook
removes more than 3 billion fake accounts in six m
onths
 and Five percent of Facebook’s monthly active
users are fake, the company said
 4. Misleading Information
 This is probably the most challenging problem for
social media companies. Fake news and misleading
information can go viral in no time on social media
platforms. On Facebook, more than 80% of people
who react to the link do not read the complete
article or content. Due to which many publishers
and spammers are misusing the platforms by
 5. Cyber bullying
 Since anyone can use and express on social networking sites, many use it to express

hatred and aggression. The public figures are the commonly targeted victims of
cyber bullying. Teenagers, in particular, are at risk of cyber bullying through the use
of social networking sites like Facebook, Instagram, Snapchat, etc.
 Cyber bullying is also associated with depression, anxiety, and an elevated risk of

suicidal thoughts.

 6. Hacking
 Most of the users of social media sites are not fully aware of the security measures

they need to take care of while using social media platforms. People share thoughts,
personal experiences, photos, etc on social media sites. Such information can be
helpful for hackers to hack your accounts in social media, emails, or even your
mobile phone.
 Several personal Twitter and Facebook accounts have been hacked in the past that

have affected the individuals’ personal lives.

 7. Privacy Issues
 Your behavior on social media can help people or companies know who you are. It is

not hard to find how many friends you meet daily, interact with, or what type of food
you like. Based on your check-ins on social media, one can easily find where you
hang out. Based on your check-ins, browsing history, interaction on various
Facebook pages, groups, friends, or even links, bots can suggest the products or
services
CONCLUSION
 Whether social media is a boon or a curse, is a
matter of debate. However, one thing which
cannot be denied is that it too difficult to abstain
from it. The advantages of being connected to
people and keeping yourself updated have
undoubtedly made our lives faster, happier and
convenient at the same time. The challenges
which come along with social media can
somehow be kept aside and we can definitely
move forward with the advancement it has
provided in our daily lives.

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