BBA 229 Training and Development
BBA 229 Training and Development
Lecture 2
Strategic Training
S. Chan
Department of Business Administration
charmaine@chuhai.edu.hk
http://home.chuhai.hk/~charmaine
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HR Department and Training
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The Evolution of Training’s Role
Training’s role has to evolve from program focus to a
broader focus: learning, creating and sharing knowledge
Traditional approach:
-Training is seen as a series of programs or events that employees
attend.
-Provides no information that would help employees understand the
relationship between the training content and individual performance
or development objectives or business goals.
-A single training event or program is not likely to give a company a
competitive advantage because explicit knowledge is well-known and
programs designed to teach it can be easily developed and imitated.
The emphasis on learning has several implications.
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The Evolution of Training’s Role (2)
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The Evolution of Training’s Role (3)
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The Strategic Training and
Development Process (1)
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training
Development Initiatives
Implications
Diversify the Learning • Use new technology for training
Portfolio • Facilitate informal learning
• Provide more personalized learning opportunities
Expand Who is Trained • Train customers, suppliers, and employees
• Offer more learning opportunities for non-managerial
employees
Accelerate the Pace of • Quickly identify needs and provide a high-quality learning
Employee Learning solution
• Reduce the time to develop training programs
• Facilitate access to learning resources on an as-needed basis
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training and
Development Initiatives Implications
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The Strategic Training and
Development Process (2)
Step two: Identify strategic training and development
initiatives that support the strategy:
Strategic Training and
Development Initiatives Implications
Improve Customer • Ensure that employees have product and service
Service knowledge
• Ensure that employees have skills needed to interact
with customers
• Ensure that employees understand their roles and
decision-making authority
Provide Development • Ensure that employees have opportunities to develop
Opportunities and • Ensure that employees understand career opportunities
Communicate to and personal growth opportunities
Employees • Ensure that training and development addresses
employees’ needs in current job as well as growth 11
opportunities
The Strategic Training and
Development Process (3)
Step Three: Translating
these strategic training and
development initiatives into concrete training
and development activities:
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Organizational Characteristics that Influence
Training
• Employees’ Work Roles: need multi-tasking or
cross training—encourage skill-based pay systems
• Managers’ Work Roles. i.e. line, middle or senior
manager; plan, organize, lead, control
• Top Management Support
• The degree of integration of business units
• Global business
• Business Conditions : merger & acquisition;
recession/booming; PLC of company, etc.
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HR Planning Influence on Training
• HR planning
– allows the company to anticipate the movement of
human resources in the company
– can help identify where employees with certain types
of skills are needed in the company
• Training can be used to prepare employees for:
– increased responsibilities in their current job
– promotions, lateral moves, transfers
– downward job opportunities that are predicted by the
human resource plan
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Questions to Assess Training Providers
• What is the trainer’s background (education, experience,
etc.)?
• Has the trainer ever provided these particular training
programs or services before?
• Has the training been evaluated? If so, what levels of
outcomes were evaluated and what have been the
results?
• Can the trainer give you the names of people in these
companies who could speak knowledgeably about the
trainer’s products and services?
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Questions to Assess Training Providers
continued – slide 2
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