Contemporar

y World
 MODULE 4
Table of Contents
A World of 1

Global Culture and Media

Ideas
2
The Globalization of
Religion
 Objectives Global Culture and Media
focuses on media’s
• Analyze how different forms influence on culture and
of media drive various the interaction between
manifestations of global local and global cultures.
integration.
• Explain the dynamics
between local and global
cultural production.
• Explain globalization affects
religious practices and
beliefs.
• Analyze the relationship
between religion and global
conflict and peace.
 Lesson 1:
Global Culture "Culture encompasses
and Media religion, food, what we wear,
how we wear it, our language,
marriage, music, what we
believe is right or wrong, how
• The characteristics and we sit at the table, how we
knowledge of a particular greet visitors, how we behave
group of people,
with loved ones, and a million
encompassing language,
religion, cuisine, social other things," Cristina De
habits, music and arts. Rossi.
 MEDIA

MEDIA, the term, which is the

plural of medium, refers to the
communication channels through
which we disseminate news, It describes the various ways
music, movies, education, through which we communicate in
promotional messages and other society. Because it refers to all
data. It includes physical and means of communication,
online newspapers and magazines, everything ranging from a
television, radio, billboards, telephone call to the evening news
telephone, the Internet, fax and on television can be called media.
billboards.
 MASS MEDIA 01
• Mass media means technology
LOCAL
that is intended to reach a mass  It’s function primarily to serve
audience. MEDIA
• It is the primary means of the communications needs of
communication used to reach the the communities or
vast majority of the general
public. The most common metropolitan areas in which
platforms for mass media are they are located.
newspapers, magazines, radio,
television, and the Internet.  Example are your local
newspaper, or local regional
TV radio channels.
MEDIA’S FIVE STAGES OF DEVELOPMENT

Language Characterized
ELECTRONIC as the used of
allowed humans ORAL
to communicate MEDIA technology.
COMMUNICATION
and share
information Communicate
to a larger Relies of digital
INVENTION OF space and for codes, it can be
SCRIPTS much longer created, DIGITAL
duration modified, and MEDIA
Allows the stored in any
continuous digital electronic
production, PRINTING
device.
reproduction, and PRESS
circulation of print
materials
 Media is a
ME carrier of
culture, a tool • However, the real media is
DIA for the
interaction of
the PEOPLE.
• Marketing people seek the
people with
different
world for their cultural
cultures. products, and managers
facilitate interactions of
culture for profit.
• Others bring cultural
exchanges of beauty and
power.
• These interactions result in
the integration of cultures.
 Cultural Differentialism

PIETERSE 2004 • Views cultural difference as

immutable.
Asserts that the only • As the West and non-
outcomes of the influence of Western civilizations
globalization on culture are interact or are brought in
contact through
cultural differentialism,
globalization, clash of
cultural convergence, and civilizations such as that of
cultural hybridity. the West and Islam logically
follows.
 Cultural Convergence Cultural Hybridity

Suggests that globalization

Suggests that globalization
spawns increasing and ongoing
engenders a growing sameness mixing cultures.
of cultures. However, the culture
Examples: CHABACANO
of powerful and progressive This trend will further bring
about new cultural forms, not
countries becomes culture.
only in language but also in
Examples: K-pop culture food, fashion, arts, music,
among others.
 Local cultur
es continue
accommoda to
t e an d
• Coined from globalization assimilate c
ultures of th
and localization, is a rather world due to e
globalizatio
new concepts brought about n.
by the increased frequency
of contact among cultures.
• This reinforces the fact that
local cultures are not weak,
static, or fixed; they are
built and understood anew
each day in a globalized
world - Lule, 2014.
 CONCLUSION Moreover, the increase in
cultural interactions generated
• Overall, the five stages of by media results in outcomes
development of media that exhibit the vigor of local
have greatly influenced the cultures influenced by the
globalization of culture.
• From pamphlets to global culture.
Instagram, Twitter, and
Snap Chat, media has
produced and reproduced
cultural products around
the globe.
 Lesson2:
The Globalization of Religion
Religion
• It plays a vital role in the
lives of Filipinos for their
values are anchored on it.
• It has affected their attitudes,
characters, and perspectives
in life. This truth is not
exclusive to Filipinos.
• It is true to most of the
former “Third World,”
developing countries, and
even the West.
 Effects of Globalization
to Religion
01
a) It paved the way for the rise
Global Migration also
of religious nationalism.
b) The turn of religion into influences religion. Because of
public life. migration, globalization has
c) The proliferation of
international terrorism. forced the appearance of
d) The increase of individual “religious traditions in places
religiosity where these previously had
been largely unknown or
considered a minority” -
ROUDOMETOF, 2014
DETERRITORIALIZATION
FOR EXAMPLE, when
A cultural feature that the Spanish conquered
blurs the lines between the Aztecs, the Spanish
culture and place and eliminated many symbols
thus transcends of Aztec beliefs and
territorial boundaries. rituals.

mean to take the control Hitler’s propaganda

and order away from a campaign that lead to
land or place or territory WWI - by banning and
that is already burning books that
established. It is to undo contradicted his values
what has been done.
 Global
Western
Migration
• EASTERNIZATION OF THE
WEST - The West, which is the
starting point for the spread of world
religions, is now the recipient of a
new system of beliefs from the East.
• There is also a rise in the number of
believers of Asian religions like
ZOROASTRIANISM,
CONFUCIANISM, BUDDHISM,
Eastern
and TAOISM.
• On the other end, religion is
influenced by global trends • The interaction of religion
and impulses and is forced to and culture resulted in a
global-local religion.
respond to newfound • It is a global religion with a
situations ROUDOMETOF, local mix.

2014.
• One good example is the use
of social media as a tool for
evangelization.
Model of Four Distinct
Transforms a universal
Glocalization
2 religion to suit the
specifics of a particular
1 Refers to the blending of
universal religions with local
ethnic group. An example
is the practice of Islam by
various ethnic groups in
languages. For instance, Arabic the Zamboanga peninsula.
is used, as Islam's sacred
language even outside the Arab
INDIGENIZATION
world, while Greek and Latin
remains to be the primary

VERNACULARIZ
languages of Christianity.
ATION
 • Constructs a link between
the nation and church. • It has complemented
Religious institutions
3
religious nationalization
relate to national identities
by focusing groups on
and the realities of that
identifying specific
nation. Being part of the
nation means belonging to
religious traditions of
real or imagined national
4
its national church.
homelands.
• The PHILIPPINE
• IGLESIA NI CRISTO
INDEPENDENT
is one good example of
CHURCH, an
this.
independent Christian
denomination, is an TRANSNATIONAL
NATIONALIZATI
example of a national
church in the IZATION
ONPhilippines.
 The main point here is not the global
The Globalization of conflicts, but the role of religion in
Religion these conflicts.
• Extremists believe that radical
measures are necessary in
achieving the will of God. If they
act moderately, this means they
Global Peace abandon the Supreme Being’s will.
Conflict • Fundamentalists believe that men
ought to return to the very
• Jihadist Attack • Promote passages of the sacred books to
• Jewish Extremists forgiveness legitimize their actions.
• New Christian and • Nationalists tie their traditions
Right discourage with their nation or homeland.
revenge. • Any threat is a threat to their
These conflicts are
about identity, identity, power, privilege, and
economics, privilege, rights.
and power
 Five Stages of Global
Religious Rebellion PEACE
a) Revolt against secularism
• It plays a vital role in man's
b) Internationalization of
religious rebellion search for world peace.
c) Invention of global enemies • Moral principles and values
d) Global war
e) Religious dimensions of post- are necessary tools to resolve
Arab spring conflicts.
• Religion touches the inner self
of humans and encourages
them to improve themselves
and society.
 CONCLUSION
Conflicts are caused by
different interpretations of
the religious sacred texts
In many ways, religion applied in the secular world
is affected by in the guise of economic and
globalization. political clashes or vice
versa.

At the same time, it has Either individualized or

contributed to the rise institutionalized, religion
of global conflicts and is one of the actors of
the achievement of cultural globalization.
world peace.
Q& Thank You 
A
 Thank You
See you on next presentation 