POWER GAMES AMONG COMPETITVE PLAYERS

A CASE STUDY WITH REFERNCE TO PIZZA HUT V/S DOMINOS

Competitors Analysis Porters Five Forces Model Competitive Advantage

VISSION Dominos v/s Pizza Hut

Exceptional People on a mission, to be best pizza delivery company in the world.

Best Pizzas under on roof.

POWER GAMES AMONG COMPETITVE PLAYERS

Competitors Analysis
Who are Competitors What are their product & Services What are their Market Share What are their financial positions What gives them cost & price advantage What are their SWOT Who are potential competitors

POWER GAMES AMONG COMPETITVE PLAYERS

COMPETITORS STRENGTH

WEAKNESS

King of sandwich market Still adapting to Indian Customised preparation taste Pizza Corner Variety and Quality Low investment in ad Expensive Delivery not satisfactory Kfc Variety's master for More of chicken and less Mc Donalds chicken burger market for veggies King of Lack of varieties Fast services More offers Papa Johns Excellent Variety and Expensive Quality & variety in Ccd Concentrate more on Excellent ambience Expensiveand less on beverages beverages Barista Variety in beverages Lack of proper snacks Quality assurance distribution channels
Subway

Competitive Porters Five Forces Model OF NEW ENTRANT from pressure coming threat of THREAT entry of new players Competitive pressure Stemming from suppliers bargaining power

INDUSTRY COMPETITORS RIVALRY AMONG EXISTING FIRMS

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF B
Competitive pressure stemming from buyers bargaining power

Competitive pressure coming from substitute THREAT OF SUBSTITUES products & services
POWER GAMES AMONG COMPETITVE PLAYERS

Competitive Advantage
DEGREE OF PRODUCT DIFFERENTIATION

Porters Generic Strategies

NARROW BROAD An organizations ability to learn, and translate that learning into action rapidly, is DIFFERENTITAIO DIFFERENTITAIO N N the ultimate competitive advantage FOCUS Jack Welch

HIGH

LOW

FOCUS COST

COST LEADERSHIP

SCOPE OF BUSINESS ACTIVITIES

POWER GAMES AMONG COMPETITVE PLAYERS

Porters Generic Strategies

POWER GAMES AMONG COMPETITVE PLAYERS

Core-Competencies
Strategy Cost efficiency Standard operations, nominal price Reliable Ordering ease

D o m i n o s
Innovation CER Khushiyon ki Outsourcing Home Delivery Agility Fastest delivery (30 min) More outlets Quick service, Phone orders

Structure System Style Take away, Excellent offers Quality standardsNew crusts, toppings, flavours Service levels Think global act local

Wider reach Responsive to customer need

Staff Shared values Skills

Performance based incentive

POWER GAMES AMONG COMPETITVE PLAYERS

Fast processing Transparency and delivery

Core-Competencies
Cost efficiency Strategy 5 star ambience Reliable Innovation

Pizza Hut
CER Agility Variety, hangout zone, organises parties and meetings Phone orders Personalised service

Best Pizza under one Menu, 100% Jain Outsourcing, roof pizzas, menu for Customer busy bees satisfaction

Structure System Style

Hygiene Excellent service, Quality standards

Incomparable quality

Customer focus, Wider reach

Unique dining Responsive to experience, Half & customer taste Half pizza Customer mania

Staff Shared values Skills

Warm and friendly attitude of staff Recognition, Team Together we grow Trust in people work, Service levels Accountability Thinking out of box
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POWER GAMES AMONG COMPETITVE PLAYERS

SWOT of Pizza Hut v/s Dominos

STRENGTH

Pizza Hut
Pizza Hut is the market leader in providing different products of pizzas Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For POWER GAMES AMONG can market example, Pizza HutCOMPETITVE PLAYERS

Dominos
Leading pizza delivery company in the US with more than 5,000 stores in the US Less than 30 minutes home delivery Global franchise operations more than 3,500 in over 50 countries Strong brand equity supported by heavy advertising & marketing campaigns Supply chain & distribution network 10

SWOT of Pizza Hut v/s Dominos

WEAKNESS

Pizza Hut
Inadequate advertisement Inadequacy of outlets High prices They are providing less range of products comparatively with high prices They are more focused on Western taste instead of Eastern Lack of parking facilities at outlets
POWER GAMES AMONG COMPETITVE PLAYERS

Dominos
Slow growing and declining samestore sales Weakening bottom line High staff turnover due to lack of training and development Same and industrial flavour Same sauce tastes like card board
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SWOT of Pizza Hut v/s Dominos

OPPORTUNITIES

Pizza Hut
Growing fast food market Introduce attractive offers Diversification of new products can increase their market share. They can reduce their prices because of more resources.
POWER GAMES AMONG COMPETITVE PLAYERS

Dominos
Bigger outlets More vegetarian topping also seafood topping for pizza Growing presence in emerging markets, particularly in India, China Leverage supply chain & distribution system to introduce new products
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SWOT of Pizza Hut v/s Dominos

THREATS

Pizza Hut
Closest competitor Domino's Pizza whose competitive advantage over Pizza Hut is their Lower price. Little Caesar's right behind Domino's in market share famous for offering delicious pizza for less money.
POWER GAMES AMONG COMPETITVE Social factors can affect their PLAYERS

Dominos
Changing consumer habits towards healthier food choices Franchise operations affected by currency exchange fluctuations Intensive competition from a fragmented number of small competitors Better quality & variety of competitors
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ANK TH YOU
POWER GAMES AMONG COMPETITVE PLAYERS 14