Principles of Effective Speech Writing and Delivery1
Principles of Effective Speech Writing and Delivery1
EFFECTIVE
SPEECH
WRITING AND
DELIVERY
PRINCIPLES OF SPEECH WRITING
There are so many different speeches that you can write, fitting for a whole
range of different events.
Audience analysis- entails looking into the profile of your target audience. This
is done so you can tailor-fit your speech content and delivery to your audience. The
profile includes the following information;
- demography (age range, male-female ratio, educational background and
affiliations or degree program taken,nationality, economic status, academic or
corporate designations)
- situation (time, venue, occasion, and size)
- psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies,
and needs)
Three Main Types of Speech
An informative speech provides the audience with a clear
understanding of the concept or idea presented by the speaker.
An entertainment speech provides the audience with
amusement.
A persuasive speech provides the audience with well-argued
ideas that can influence their own beliefs and decisions.
RULES IN EFFECTIVE SPEECH
WRITING
Rule 1: Know the conversational style of the speaker.