ENTREPRENEURSHIP

Grade 12 – STEM, ABM, HUMSS, TVL

Prayer
Content Standard
The learner demonstrates
understanding of concepts,
underlying principles, and
processes of developing a business
plan.
Performance Standard
The learner independently or with
his/her classmates presents an
acceptable detailed business plan.
Learning Competencies/Objectives
01 02 03
Recognize a potential Analyze the market Determine the possible
market; need; product/s or service/s
that will meet the need;

04 05
Screen the proposed solution/s Select the best product or
based on viability, profitability, service that will meet the
and customer requirements; market need.
and TLE_ICTAN11/12PC-Ia-1
 Recognize a
Potential Market
Recapitulation
What’s New
FIX ME
Direction: Arrange the
scrambled letters to form a
correct word
What’s New
1.PSIERSPL 6. UTSBETIUST
2.NISSUBES 7. ICEVERS
3.KERTAM 8. PECITIONMTO
4.EDICRRSTO 9. IMCLTEA
5.SUTEMOSRC 10. NTERTSAN
What’s New
Answers:

1.SUPPLIER 6. SUBSTITUTE
2.BUSINESS 7. SERVICE
3.MARKET 8. COMPETITION
4.CREDITORS 9. CLIMATE
5.CUSTOMERS 10. ENTRANTS
The Entrepreneurial Process of
Creating New Venture
 Essentials in Entrepreneur’s
Opportunity – Seeking

These are the basic foundation

that the entrepreneur must have in
seeking opportunities:
Entrepreneurial mind frame
 This allows the entrepreneur to see
things in a very positive and optimistic
way in the midst of difficult situation.
 Being a risk - taker, an entrepreneur
can find solutions when problems
arise.
Entrepreneurial heart flame
 Entrepreneurs are driven by passion;
they are attracted to discover
satisfaction in the act and process of
discovery.
 Passion is the great desire of an
entrepreneur to achieve his/her goals.
Entrepreneurial gut game
 This refers to the ability of the
entrepreneur of being intuitive. This also
known as intuition.
 The gut game also means confidence in
one’s self and the firm belief that
everything you aspire can be reached.
 Sources of Opportunities
There are many ways to discover
opportunities. Looking at the big picture, some
have noticed the emerging trends and patterns
for business opportunities. While others are
trying to find out their target market. The
following are some sources of opportunities:
1. Changes in the environment
 Entrepreneurial ideas arise when changes happen
in the external environment.
 A person with an entrepreneurial drive views these
changes positively.
 External environment refers to the physical
environment, societal environment, and industry
environment where the business operates.
1. Changes in the environment
1.1 The Physical environment includes:
a. Climate – the weather conditions.
b. Natural resources – such as minerals, forests,
water, and fertile land that occur in nature and can
be used for economic gain.
c. Wildlife – includes all mammals, birds, reptiles,
fish, etc., that live in the wild.
1. Changes in the environment
1.2 The Societal environment includes the various forces like
a. Political forces – includes all the laws, rules, and
regulations that govern business practices as well as the
permits, approvals, and licenses necessary to operate the
business.
b. Economic forces – such as income level and employment
rate.
c. Sociocultural forces – customs, lifestyles and values that
characterize a society.
d. Technological environment – new inventions and
technology innovations.
1. Changes in the environment
1.3 The Industry environment of the business
includes:
a. Competitors
b. Customers
c. Creditors
d. Employees
e. Government
f. Suppliers
1. Changes in the environment
For example, one factor in the physical environment
that can easily change is the climate. The temperature
is very high during summer but very low during the
rainy season. An individual with entrepreneurial drive
can be extremely imaginative and inventive in
identifying opportunities. He/she can venture on a
business that responds to the needs of the people
during summer and rainy season.
2. Technological discovery and advancement

 A person with entrepreneurial

interest sees possibility of
business opportunities in any
new discovery or because of the
use of latest technology.
2. Technological discovery and advancement

 For example, an individual with

knowledge in repair and installation
of a machine engine discovers
additional engine parts that
considerably reduce fuel
consumption.
3. Government’s thrust, programs, and policies

 The priorities, projects,

programs, and policies of the
government are also good
sources of ideas.
3. Government’s thrust, programs, and policies
 For example, the use of firecrackers to
celebrate New Year’s Eve is strictly
prohibited. People without entrepreneurial
interest will view the ordinance as a plain
restriction. However, for an entrepreneur, it
is a business opportunity to come up with a
new product that will serve as a substitute
for firecrackers.
4. People’s interest
 The interest, hobbies, and
preferences of people are rich
sources of entrepreneurial ideas, like
the increasing number of Internet
Cafés at present could lead to the
strong attachment of young people to
computers.
5. Past experiences
 The expertise and skills
developed by a person who has
worked in a particular field may
lead to the opening of a related
business enterprise.
5. Past experiences
 For example, an accountant who has
learned the appropriate accounting and
management skills and techniques in a
prominent accounting firm can start
his/her business venture by opening
his/her own accounting firm.
Developing Mastery
True or False
Directions: Identify if the
given statements are true or
false. Write your answer on
your answer sheet.
Developing Mastery
1. An entrepreneur enters a business because of its
profitability.
2. New business ideas provide business opportunities.
3. The entrepreneurial process starts with identification of
entrepreneurial opportunities.
4. Not all changes in the external environment provides
business opportunities.
5. Discovery and advancement in the use of technology are
additional good sources of business opportunities.
What’s More
What entrepreneurial idea will you
recognize, if you consider the new
discovery and advancement of
technology as source of
opportunity?
What I Have Learned
Why Is it important for an
entrepreneur to study or to
know the sources of
opportunities?
Assessment
Multiple Choice
Directions: Read and analyze each
statement carefully. Choose the
letter of the best answer. Write it on
your answer sheet.
Assessment
1. It is the process of considering, evaluating, and
pursuing market-based activities that are
believed to be advantageous for the firm.
a. Opportunity – seeking
b. Opportunity – seizing
c. Opportunity – screening
d. Sources of opportunity
Assessment
2. This is essential to opportunity – seeking which
allows the entrepreneur to see things in a positive
and optimistic light in the midst of crisis or difficult
situations.
a. Entrepreneurial mind frame
b. Entrepreneurial heart flame
c. Entrepreneurial gut game
d. Entrepreneurial heart frame
Assessment
3. It is the ability of entrepreneur that can
sense without using the five senses,
also known as intuition.
a. Entrepreneurial mind frame
b. Entrepreneurial heart flame
c. Entrepreneurial gut game
d. Entrepreneurial heart frame
Assessment
4. One of the essentials of entrepreneur’s
opportunity – seeking that refers to the
driven passion of an individual.
a. Entrepreneurial mind frame
b. Entrepreneurial heart flame
c. Entrepreneurial gut game
d. Entrepreneurial heart frame
Assessment
5. What variable of societal environment
includes income level and
employment rate?
a. Economic forces
b. Political forces
c. Sociocultural forces
d. Technological forces
Thank You! 