DIGITAL MARKETING PROPOSAL FOR

FURTHERSTUDIES.MYCopyright 2022 Primal. All Rights Reserved

 CONTENTS
01 ABOUT PRIMAL

02 SITUATION ANALYSIS

03 DIGITAL STRATEGY (RECOMMENDATION)

04 WORKING TOGETHER
 We Are Primal

A Strategically Led and ROI Driven Digital Agency

providing Integrated digital marketing solutions.
Your Global Digital Network - 7 companies, 8 countries, 1,800 clients, 1100+ talent.
GROUP AGENCY

We collaborate and share learnings between countries through our

proprietary software that enables us to create industry
leading campaigns for our clients.

We are a part of world-class agency group, Superist, offering end to end,

powerful digital solutions for companies all around the world.

Our goal is to accelerate the growth of our clients.

Our approach to digital is borderless.

Primal is an award winning agency with key partnerships to enable strong online success
WHY PRIMAL
 SERVICES

DIGITAL STRATEGY & ANALYTICS

1
ORGANIC SEARCH (SEO)
2
PERFORMANCE MEDIA
3
SOCIAL MEDIA
4
CRM & DEVELOPMENT
5
 WHY US

1 STRATEGIC APPROACH TO DRIVE YOUR

GROWTH

2 SERVICE AND CARE DRIVEN

3 TRANSPARENCY - REPORTING & FEES

4 FULL FUNNEL INTEGRATED CAMPAIGNS

5 REGIONAL TEAM - MY, SG, HK, TH, UAE, AUS

Copyright 2018 Primal. All Rights Reserved.

Our Difference
SENTR™ - Our proprietary one stop source for campaign management

SENTR™ campaign management system fully

integrates all project aspects from key results
measurement to task management to financials
within one dashboard.

- Saves us 70% of our project

management time

- Highly agile and adaptable to ever-

changing online climates

- High transparency and visibility for

both internal and external parties
Experience across Real Estate, Education, Beauty, Hospitality and E-Commerce
BRAND PARTNERS
Experience across Multiple verticals and industries
We Help Malaysian Companies cost million of New Revenue and Grow with Digital Marketing
SITUATION ANALYSIS

COMPETITION
Benchmarking Total Traffic Against Competitors in the Market
AfterSchool.my received 207k visitors for the past 12 months
ALL VISITS OVER TIME (FEB 2022 – JAN 2023)

furtherstudies.my afterschool.my eduadvisor.my studymalaysia.com eduexperts.com.my

SOURCE Malaysia - similarweb.com

Main Strategy of Competitors Lie Within Organic
AfterSchool.my gets higher visible traffic through organic search
CHANNEL OVERVIEW - TRAFFIC SHARE PERCENTAGE (FEB 2022 – JAN 2023)

Potential Main Strategy Potential

SOURCE Malaysia - similarweb.com

Percentage of Overall Online Interest for Keywords That is Captured in Search
54.77% of organic search on AfterSchool.my
SHARE OF ORGANIC SEARCH (FEB 2022 – JAN 2023)

SOURCE Malaysia - similarweb.com

Optimizing the Website UX and CRO Implementation helps reduce bounce rate &
increase conversion opportunities
CONVERSION OPPORTUNITIES (FEB 2022 – JAN 2023) Percentage of visitors that
Average time on site for the Average pages per visit for the view one page on the website
selected time period. selected time period. before leaving for the selected
time period.

BRAND AVG. VISIT DURATION PAGES / VISIT BOUNCE RATE

N/A N/A N/A

2:28 2.30 60.78%

2:21 2.00 75.46%

1:42 1.94 78.3%

25:58 3.70 37.62%

SOURCE Malaysia - similarweb.com

Benchmarking Domain Comparisons Against Competitors
BACKLINK ANALYSIS COMPARISON

The total number of keywords

The strength of your target’s How many incoming
that your target ranks for in
backlinks profile compared to hyperlinks from other
the top 100 organic search
others. websites to this domain.
result.

WEBSITE DOMAIN DOMAIN RATING NO. OF BACKLINKS KEYWORDS

furtherstudies.my 0.2 154 101

afterschool.my 36 3,649,514 34,852

eduadvisor.my 36 38,688 23,958

studymalaysia.com 47 690,544 22,642

eduexperts.com.my 2.1 95 362

SOURCE ahrefs.com *A backlink is when one website links to another with an anchor text.
*An example of a backlink is any article you find that links to another source or website.
Majority of traffic coming from mobile, a good UX & speed vital for optimal quality
scoring from Google
MOBILE OPTIMIZATION SCORE

Mobile Optimization Mobile Optimization Mobile Optimization Mobile Optimization Mobile Optimization
40/100 30/100 35/100 13/100 33/100

SOURCE Google PageSpeed Insights

03

DIGITAL MARKETING CHANNELS

OUR APPROACH
Delivering a Strategy to Enhance Awareness and Drive Traffic & Sign Up / Register
RECAP OF BRIEF

• Malaysia’s no. 1 higher education consultancy.

• Committed to consult school-leavers on identifying
PROSPE
Overview on Brand their interest, planning their career and higher education
pathway, application process.
CTS • Target audience: 18 ~ 24 years old

• Enhance brand awareness

Business Objectives • Drive traffic & conversion (sign up / register)

• Delivering and Executing SEO and Paid Media

• Strategy including Onsite, Offsite, Content
Agency Deliverables Optimization and Paid Media
• To help in enhancing awareness and sign up / register

• Brand Awareness
Campaign KPIs • Traffic & Conversion
2 prong approach for Further Studies
Digital Marketing Plan (SEO & Paid Ads)

Increase Organic Traffic Enhance Awareness and

Optimizing website and keywords with the main goal of Drive Traffic + Conversion
driving quality organic traffic and drive acquisition Enhance Awareness of Further Studies by driving traffic and sign
progressively within the year. up / register towards the website.

SEARCH ENGINE OPTIMISATION (SEO) GOOGLE & FACEBOOK ADVERTISING

Google Search Ads (SEM)

Driving Leads Through SEM
- Focused on Generic and Competitor Keywords
- Use branded keywords to drive traffic with high conversion
rate opportunity

Google Display Network (GDN)

It increases the quantity and quality of site traffic by Driving Awareness Through GDN
targeting search terms (keywords) your target market would use to find - Focused on targeting in-market, customer intent, similar
you. audience and remarketing

Social Ads
Conversion Focused Campaigns through FB & IG
- Targeting demographic, interest and lookalike, and
remarketing audience
Targeting Users Throughout Their Journey Will Drive Traffic into a Website
INTEGRATED CAMPAIGNS

CUSTOMER DECISION JOURNEY PLATFORMS CHANNELS PURPOSE

Evoke initial awareness and remarket to relevant audiences.

AWARENESS DISPLAY AND VIDEO

Provide discovery through native advertising within social

platforms and drive discovery & appeal and offers
APPEAL SOCIAL MEDIA

Fulfil demand for searches around products and brand.

SEARCH ENGINE
ASK
MARKETING

WEBSITE & Drive direct response prospects searching for products and
ACT LANDING PAGES brand.

REMARKETING

Evoke initial awareness and remarket to relevant audiences.

ADVOCACY CRM AND REMARKETING Drive direct response offers to personalised EDM emails.
SEO
APPROACH
 SEO stands for

Search Engine Optimisation

which is the process of getting your websites visibility in Search Engine Result Pages
What is SEO?

SEO

SEO is an optimisation process for increasing your

website’s visibility on Google Search Result Pages
(SERPs) by an organic approach.
SEO

It increases the quantity and quality of site traffic by

targeting search terms (keywords) your target market
would use to find you.
These three areas will be critical to our success in order to obtain and achieve strong results for SEO
in terms of Business Growth
WHAT FACTORS HELP A WEBSITE PERFORM

Technical Audit and

Implementation
Based on Google
Signals

ON-SITE Site Structure and

Experience
(Technical SEO) Optimization for
SERP
OFF-SITE Representation
(Domain Authority)
Link building
and Outreach

KEYWORD
S
(Website Relevancy)

Keyword
Placements for
Specific Target
Content Depth Pages
and Quality that
resonates with
users
 Technical Audit and
Implementation
Based on Google
Signals

A full technical audit will be conducted to ON-SITE Site Structure and

Experience
(Technical SEO) Optimization for
identify and address any issues preventing an SERP
effective crawl and/or a search engines Representation

interpretation of the site.  

Optimizing Site Wide Technical Improvements to Drive Strong SEO Results
TECHNICAL SEO AUDIT

ON-SITE
Competitor and Keyword Analysis is to identify
keyword gaps with competitors and opportunities for
growth

KEYWORD
S
(Website Relevancy)

Keyword
Placements for
Specific Target
Content Depth Pages
and Quality that
resonates with
users
Selecting Keywords Driving Business Growth Results in the Long Term
KEYWORD STRATEGY

BASED ON FIVE MAIN FACTORS HIGH COST

HIGH COMPETITION KEY PHRASE
INEFFICIENT TO RANK CURVE

Relevancy - Ensuring we have keywords that your site is

✔ relevant for
1 Word Phrases
APPROACH
“BIG HEAD KEYWORD”
Competitiveness - Selected keywords that your
✔ competitors are not ranking for

Timeframe & Efficiency - Keywords we can Average Intent 2-3 Word Phrases
✔ realistically rank given the timeframe of the campaign
and budget “MIDDLE KEYWORD”

Volume/Intent Balance - Keywords with search volume High Intent Phrases

✔ but balanced with a number of other factors including “LONG TAIL KEYWORD”
keywords that have commercial intent for searchers and
are more likely to have higher conversion rates.
COST EFFECTIVE
✔ High Value Services & Products - Keywords that will
LOW COMPETITION
EFFICIENT TO RANK
bring a strong revenue-drive to your brand and long-term
growth. LOW HIGH
PROBABILITY OF PROBABILITY OF
CONVERSION CONVERSION

KEYWORDS
Organic Customer Journey - example
SEO APPROACH

HIGH Search Volume LOW Conversion

“Oven Repairs”

“How much do oven

repairs cost?”

“Oven Repairs Near Me”

“Miele Oven Repairs

Oak Park”

LOW Search Volume HIGH Conversion

KEYWORDS
Provide ongoing services to analyze,
implement and maintaining the site to increase
organic traffic.
OFF-SITE
(Domain Authority)
Link building
and Outreach
Building a Backlink Profile will Build Website Credibility and Trust Amongst Google’s Eye
OFF-SITE SEO AUDIT

Increasing the volume of higher quality

backlinks will generate website
credibility

SOURCE Ahrefs.com
Our Approach to SEO Focuses Purely on How We Can Measure Business Growth
TRACKING SEO PERFORMANCE

Trackability

Tracking SEO Results

Goal Event Tracking ON-SITE

(Technical SEO)
No. of Organic Conversions

OFF-SITE
Goal Value and ROI (Domain Authority)

Organic Traffic Growth

User Behaviour Flow

CONTENT
(Website Relevancy)
Overall Keyword Growth

Google My Business Analytics

TRACKIN
G
A Optimized GMB Listing Enables you in Appear in Local Search Results for Queries Specific to
your Products and Services and close to where consumers are located.
SEO APPROACH

OPTIMISATIONS

✔ Titles & Descriptions

✔ Photos

✔ Pin Location

✔ Business Address & Details

✔ Suggestions for Review Generation

✔ Building Citations For Local Listings (Yellow Page Online)

TRACKIN
G
Each channel
Using the decision
has different
loop to map
mediums
our channels
and types
to the
of content
right stages
whichalong
impact
thishow
journey
we engage
enables
each
us to
engage ouralong
consumer consumers
each stage
along each stage of their decision journey
MEDIA

KNOW
To know your
brand/product

EVALUATE
Get people into
website/downlo
ad app

BUY
Build
conversion -
purchase/lead

ADVOCACY
Make them
purchase
more!
A Well-Planned Content Pillars is Key to a Successful Communication
CONTENT PILLARS BREAKDOWN

Awareness 1

OBJ:
Enhance Further Studies’s brand traction
and awareness among target audience

Execution:
Impactful Key Message & Branded Content
2 Consideration ● Brand Story & Key Message
● Type of courses
● List of instituitions
OBJ:
Providing USP and build up credibility to
make target audience trust and prefer to
consult with Further Studies
3
Execution:
● Brand USP
Conversion
OBJ:
● Differentiation compared to other Drive target audience to sign up / register
brands / competitors with Further Studies

Execution:
● CTA: Sign Up / Register
Campaign Planning (Media) Estimate Deliverables & Breakdown For Strategy Execution
PPC – 6 MONTHS CAMPAIGN PLAN

CHANNEL /
M1 M2 M3 M4 M5 M6
MONTH
Google Display Ads
(GDN) Awareness Traffic

Facebook Awareness Traffic Conversion

Google Search Ads

(SEM) Conversion
 BUSINESS OBJECTIVE

GOOGLE ADS DISPLAY

APPROACH
 GOOGLE DISPLAY ADS
OVERVIEW

Minimum Requirements:

● Has a website
● Has Google Analytic / able to grant website
access for Primal to implement it
● Has materials for banners

Consumer Journey Impact:

● Know
● Evaluate

Potential Results:

● Brand awareness & Product knowledge

● More website traffic
● More leads conversion
How Google Display Ads Campaigns Work
GOOGLE DISPLAY ADS APPROACH

GENERATE
AWARENESS
IDENTIFYING DISPLAY NETWORK CLICK LANDING PAGE
AUDIENCE

Targeting people who are likely to be AD

interested your products/services, to reach
a larger or completely new audience.
How Google Ads Help You Achieve Business Growth
GOOGLE DISPLAY ADS APPROACH

03
01

PROSPECT
PROSPECT
TRACKED
02

PROSPECT RETURNS
TO YOUR WEBSITE

YOUR
WEBSITE
05 04

YOUR AD ON PROSPECT
OTHER SITE LEAVES
GDN Ad Reference
DISPLAY ADS EXAMPLES
Drive reach and awareness across our audience quickly and effectively
DISPLAY AD REFERENCE (Static)
FACEBOOK & INSTAGRAM ADS
APPROACH
 FACEBOOK ADS
OVERVIEW

Minimum Requirements:

● Has a Facebook page

● Has materials for banners

Consumer Journey Impact:

● Know
● Evaluate
● Buy
● Advocacy

Potential Results:

● Brand awareness & Product knowledge

● More website traffic
● More leads conversion
● More facebook page followers
● Goes viral
Focus campaigns and message towards core audiences + others
TARGET MARKET (TM) STRATEGY

Online Population
26 M

Broad TM
Age
Gender

Segmented TM
Broad Interests

fgfg

Core TM

More Direct Related Interests + Segmented +

Broad TM + Online Population

Database Lookalikes
How to Best Optimize Social Campaigns to Drive Conversions
COST EFFECTIVE SOCIAL ADS OPTIMIZATION

LOOK ALIKES

SEED AUDIENCES LOOKALIKE AUDIENCE

Always build lookalike with lead generation
and register on website.
LOOK ALIKE
EXCLUDE BUILDING
REMARKETING
All traffic including banner & video
Traffic to Landing Page campaign to site will be used for
Video Views remarketing.

REMARKETIN
EXCLUDE
G EXCLUDE
Exclude all users who already converted to
see ads for maximum cost effectiveness.
Lead Generation

SALES
PROCESS What are seed audiences:
- Existing Custom Audiences
Conversions - Campaign or ad set conversions
- Page Fans
- Page / Post Engagers
*A lookalike audience is a targeting audience based on custom audience (demographic and interests).
*Example of custom audience – Facebook users who engage with your video or Facebook page.
Social Ad Reference
AD EXAMPLES
GOOGLE ADS SEARCH
APPROACH
What is SEM?

SEM SEM

You can pay to display on the top page of Google

which can get you immediate traffic and show at the
top of search engines.

The traffic is 100% paid and you Pay per Click

(SEM) so you only pay for people who engage with
your advertising. Important to measure ROI.
 GOOGLE SEARCH ADS
OVERVIEW

Minimum Requirements:

● Has a website
● Has Google Analytic / able to grant website access for
Primal to implement it

Consumer Journey Impact:

● Evaluate
● Buy
● Advocacy

Potential Results:

● Brand awareness & Product knowledge

● More website traffic
● More leads conversion
● Better organic web ranking
How Google Ads Search Campaigns Work
GOOGLE ADS SEARCH APPROACH

KEYWORD SEARCH CLICK LANDING PAGE GENERATE SALES

S RESULTS

AD
Targeting keywords that your prospective
clients will type in search engines in exposing
your business to the highest quality visitors.
Google Search Ad Reference - Anatomy of a Search Ad
GOOGLE ADS SEARCH APPROACH

Ad www.primal.com.my LOCATION EXTENSION

primal.com.my - Primal | Digital Marketing Agency Show customers
Where you are!
KL ECO CITY, MID VALLEY (011) 12757065
Work with a leading digital agency in South East Asia.
CALL EXTENSIONS
Save your clicks & get
Sitelink 1 Sitelink 2 Users to Call You!
This is sitelink description text to help This is sitelink description text to help
boost relevancy and click-through-rate. boost relevancy and click-through-rate.

Sitelink 4 Sitelink 3 ENHANCED SITE LINKS

This is sitelink description text to help This is sitelink description text to help Expand your site links
boost relevancy and click-through-rate. boost relevancy and click-through-rate. To dominate the page!
 NEXT STEPS

MEASUREMENT AND WORKFLOW

Primal Campaign will be looking to optimize for Conversions and ROI of the campaign through analysing
the quality of leads through and connecting with Client Sales Team for feedback.
METRICS & MEASUREMENT

Goal Event Organic

X%
Completions X%
Conversions

Organic Conversion
Traffic X%
Rate X%

Return on Share of
Investment X%
Search X%
Measure success through real-time dashboards available 24/7
REPORTING

Report format
- Automated DataStudio Dashboard - 24/7
- Monthly full report
- Office Hour Calls & Email support

Meeting frequency & Conditions

- Monthly Conference call
Indicative Timeline for SEO

ACTION ITEMS W1 W2 W3 W4 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

Onboarding Meeting

Set Up Tracking & Goals

Keyword Research & Approval

Google My Business Configuration

Local Listings & Directories

Reporting Set Up & Benchmarking

Onsite Audit & Recommendations

Implement Onsite Recommendations

Upload Target Page Content

Outreach & Link Building Activity

Monthly Report

Quarterly Business Review

Website Review & Healthcheck

Backlink Audit

Keyword Gap Analysis

SEO Technical Optimization

Indicative Timeline for Media

ACTION ITEMS W1 W2 W3 W4 M2 M3 M4 M5 M6

Onboarding Meeting

Set Up Tracking & Goals

Develop Media Campaign

Plan

Reporting Set Up

Set Campaign Live

Optimise Campaigns

Monthly Report

Quarterly Business Review

What is a blended approach using PPC and SEO?
LONG-TERM APPROACH

THE LONG TERM ROI OF SEO

SEO & PPC Is A Long-Term

Strategy

- Successful SEO is long-term and

Always-On strategy including PPC.

- You most likely will not see SEO

CAMPAIGN rankings until month 8+ months
ROI & VALUE
- PPC delivers both a short-term and
SEO long-term ROI but can be limited.
PPC
- Both SEO and PPC are both long-
term strategies, if ROI is positive for
1 6 12 both, they should be always on.

MONTHS

primal.com.my
Timeline of results
LONG-TERM STRATEGY

TRAFFIC

QUICK RESULTS MID-TERM RESULTS LONG-TERM RESULTS

PPC PR & Social Media Content & SEO

TIME

primal.com.my
SEO Ranking Delivery Timeframe
LONG-TERM APPROACH

SIGNIFICANT REFINE CAMPAIGN TO

GROWTH PERIOD DRAMATICALLY INCREASED
WEBSITE TRAFFIC & ACHIEVE
#1 PAGE POSITIONS

PERFORMANC
E
MONTHS 1 2 3 4 5 6 7 8 9 10 11 12

primal.com.my
04

WORKING TOGETHER

INVESTMENT
 MEDIA PLAN & FORECASTS
The media plan & forecasts outline targets, KPI’s, objectives and opportunities. Winners are grinners!
SEARCH ENGINE OPTIMISATION (SEO)
PACKAGES

STARTER BUSINESS ENTERPRISE

Core Pages Up to 4 core pages Up to 6 core pages Up to 9 core pages

✔ Goal Event Tracking by Target Page -
BONUS: Free

Keyword Research & Selection Up to 10 Keywords Up to 20 Keywords Up to 30 Keywords ✔ 12 Month Campaigns

Link Building & Outreach Included Included Included

✔ Work with a Google Premier Partner &
Facebook Marketing Partner
Monthly Reporting Included Included Included

Account Manager Included Included Included

Google Technical Specialist Included Included Included

✔ Payment Terms (Quarterly Upfront)

SENTR™ Requires an Upfront Quarterly Payment to
Website Optimisation Included Included Included
Activate the Campaign and internal Client
Management System Process and Workflow.
SEO Implementation Included Included Included
(if access is provided) (if access is provided) (if access is provided) (if access is provided)

Call & Email Support Included Included Included

6,512 MYR /Month 11,000 MYR /Month 16,500 MYR /Month Currency rate: AUD1.00 =
MYR3.06 (depends on open
market rate)
Pricing is monthly & (+6% SST)
Note (Not inclusive SST)
SEO Performance Milestones– 12 Months Transformation
SEO

30%
If the progress goals is not met, we’ll provide our services free of charge for a maximum of 2 months at the end of the
campaign until the goal is achieved. It’s important to note that this is only a safety net. Our objective is to rank your
website as highly as possible and generate as much qualified traffic to your website.

At least 30% of key phrases

ranking on Page 1 of Google

10%
within 365 days

PERFORMANC
At least 10% of key phrases
ranking on Page 1 of Google
within 180 days

E
After on-site SEO is
completed

MONTHS 1 2 3 4 5 6 7 8 9 10 11 12

Onsite Must be 100%

✔ Complete before primal.com.my
guarantees begin.
MEDIA
PACKAGES

No. of Channels Possible

✔ - Google Search
- Google Shopping
STARTER BUSINESS ENTERPRISE - Google Display
- Google Apps (UAC)
- Google Video (Youtube)
Channels 1 2- 3 4- 5 - FB / IG Advertising
- FB CPAS
- Twitter Advertising (Client Owned Account Only)
Campaign Optimization Weekly Weekly Weekly - TikTok Advertising
- - Native Advertising (Taboola, Outbrain)
- LinkedIn Advertising (Client Owned Account Only)
Standard Monthly Reporting Included Included Included
✔ 6 Month Campaigns
Account Manager Included Included Included

Ad Operations Specialist Included Included Included ✔ Work with a Google Premier Partner &
Facebook Marketing Partner

Media Planning & Consultation Included Included Included

Tracking Implementation Basic GA, GTM, Pixel Basic GA, GTM, Pixel Basic GA, GTM, Pixel
(if access is provided)
Implementation Implementation Implementation Primal Requires a Minimum Media Spend to Ensure
✔ Effective Campaign Optimization and Results
Depending on Competitiveness and Goals. Min
Call & Email Support Included Included
Included media spend of RM5,000 to RM7,000 per
channel / month
Campaign Set Up Included Included Included
✔ Payment Terms (Quarterly Upfront)
Sentr Requires an Upfront Quarterly Payment to
Activate the Campaign and internal Client
Management System Process and Workflow.

3,270MYR (Primal fees) or 5,450MYR (Primal fees) or 8,720MYR (Primal fees) or

15% Media Buy / Month 15% Media Buy / Month 15% Media Buy / Month Visual Creative provide by client
(Whichever is Highest) (Whichever is Highest) (Whichever is Highest)
Pricing is monthly + (6% SST)
Note (Not inclusive SST)
How Long Does it Take to Get Traction in Our Campaigns (PPC)?
BUDGET SPREAD IN THE INITIAL FIRST 3 MONTHS

After constant tweaking, optimizing campaigns for business growth

by nurturing potential buyers to become ready to buy leads, we will
start seeing traction after 3 Months.

Onboarding + Set Up Test Tweak Repeat Optimization for Growth M1 Optimization for Growth M2
Duration - 2.5 Weeks Duration - 1.5 Weeks Duration - 4 Weeks Duration - 4 Weeks

This is the most vital part in the success of The period of time which requires
the campaign - the “getting to know each the most patience - testing.
other” period. Ensuring that there is a clear Sacrificing some time at the The meatiest part of the campaign - fully fledged campaign optimization. Constant tweaking
combined goal for the campaign and beginning of the campaign to fully and optimizing the campaign based on the learnings we have gathered during the “test tweak
expectations are set at the beginning of the understand the buyer persona repeat” allows us to focus on the areas that will drive cost efficient revenue growth for our
campaign will ensure relationship longevity journey and validating the campaigns instead of focusing on cash burner ad sets or ads that are affecting our end goal -
and business growth for both parties. campaign strategy proposed will business growth.
ensure huge gains in the long term
- short term sacrifice long term
growth!
This is the process before we kick-off your campaign set up and start
NEXT STEPS

Strategy Alignment Payment Onboarding Meeting Campaign Process & Setup

Liaise with a Primal’s We’ll send you an invoices where Our team meets with your team to Let us get to work and kick off
Strategist to select the right payment can be made via bank align on direction and fulfil gaps in your campaigns to increase in
approach for your business transfer. Payment is required to our brief and get access to your your traffic and sales.
activate your account within account details.
SENTR™ so we can assign
resources.

1 2 3 4 5 6 7

Agreement Introduction Access

Simply confirm your We connect you with your Provide us with access to your site,
contract with us. Digital Marketing Specialists to Analytics and media and social media
organize an onboarding meeting accounts, or let us set it up for you.
with you and your team.
ANY QUESTION ABOUT YOUR
PROPOSAL?

+6012-385 9839

lulu.lim@primal.com.my

www.primal.com.my

Mercu 2, Level 40, KL Eco City, No.3

Jalan Bangsar, 59200 KL
THANK YOU