Dip n’ Sip Business Plan

Group 3
I. Business Concept
Our mojos are not just your typical fried potatoes. It's a mojo that is made up of fresh raw potatoes.
You may not have heard of it, but Dip n' Sip offers you mojos with a little bit of twist. "Dip n' Sip“ comes
with a flavorful homemade dip and a drink.
Our comfort food gives a transient sense of well-being and assists customers in satisfying their
cravings. We replicate comfort food recipes for everyone because they are inexpensive to buy, and we
advertise them through social media 
We built and have an idea of this business not only for a short period of time but in the long run.
Because business is not supposed to be boosted only in the first month or in the first year of it. We
want our Dip n’ Sip to be known first here in San Juan City Academic Senior High School so we can
have the power to have more branches in other schools/cities in the future with confidence and
uniqueness. We want to know first what is going to be our weaknesses so if we are going to have
more branches we can turn those into strengths and finally make our business stable and known.
Business Goals

Vision
Mission
Expanding and improving our company's
To serve customers with delicious and
operations by producing more products and
remarkable food, treat them fairly, and
variety for our customers is important to our
understand their concerns with generosity. To
business. Increase the number of physical
comprehend the shifting demands of our
locations of our company or branches to reach
consumers, to continually enhance the customer
more customers and increase revenue. When it
experience, and to satisfy our customers with
comes to each individual, we're here to give
wholesome, high-quality cuisine and exceptional
unemployed people work so that others can help
service at a fair price.
them generate income.
 Objectives Key Result Areas
• Number of food outlets in schools
of San Juan City
To establish a strong market presence
• Sales volume attained
in schools of San Juan City
• Market Share in schools of San
Juan City
• Amount of net profits realized for
the next five years
• Return on equity (ROE)
To generate good profit
• Return on assets (ROA) or return
on investment (ROI)
• Return on sales (ROS)
• Growth in sales profit
• Percentage of repeat customers
To ensure the customer's satisfaction • Number of customer
by providing quality products and commendations or complaints
services • Customer survey rating to
ascertain customer’s degree of
quality products and services
 Key Result Areas Performance Indicators
2022 2023 2024
Number of food outlets in schools of San
1 3 5
Juan City
Sales volume attained ₱250,000 ₱500,000 ₱1,000,000
Market share in schools of San Juan City 1% 3% 5%
Amount of net profits realized for the next
₱100,00 ₱300,00 ₱500,000
three years
Return on equity (ROE) 20% 30% 50%
Return on assets (ROA) or return on
10% 20% 20%
investment (ROI)
Return on sales (ROS) 10% 12% 13%
Growth in sales profit 10% 12% 13%
Percentage of repeat customers 10% 20% 30%
The number of customer recommendations
5 out of 20 10 out of 30 20 out of 50
and complaints
Customer survey rating to ascertain
customers degree of quality products and 3.5 4 5
services
II. Executive Summary
• Coming soon…
III. Business Proponents
Name and Position Contributions
Chief Executive Officer A chief executive officer (CEO) is the
highest-ranking executive in a
company. They are responsible for
managing the operations, resources,
strategies, and goals of the
organization, as well as representing it
Justin Raphael A. Ganapin in public and reporting on its
performance.
Chief Operating Officer A chief operating officer (COO) is
usually the second-in-command at an
organization, especially if the highest-
ranking executive is the chairperson and
CEO. The COO is a senior executive
tasked with overseeing the day-to-day
Irish Coprado administrative and operational functions
of a business and typically reports
directly to the chief executive officer
(CEO).
III. Business Proponents
Name and Position Contributions
Chief Financial Officer A chief financial officer (CFO) is a
senior executive who manages the
financial actions and strategy of a
company. They are responsible for
tracking and planning cash flow,
handling taxation issues, analyzing
Michelle Anne S. Alon-alon financial strengths and weaknesses,
and proposing strategic directions.
Chief Marketing Officer A chief marketing officer (CMO) is
responsible for activities in an
organization that have to do with
creating, communicating, and delivering
offerings that have value for customers,
clients, or business partners. They are
Nathania Trinidad responsible for developing and
implementing marketing strategies that
promote the company’s brand, products,
and services.
III. Business Proponents
Name and Position Contributions
Executive Assistants An executive assistant is a high-level
administrative staff who closely works
with the business executives. Executive
assistants perform clerical tasks, like
accepting and making phone calls,
maintaining files, scheduling meetings,
Jamaica S. Makil sending memos, drafting, editing
correspondence, and accepting visitors.
Executive Assistants
An executive assistant is a high-level
administrative staff who closely works
with the business executives. Executive
assistants perform clerical tasks, like
accepting and making phone calls,
Francis Marck C. Solaban maintaining files, scheduling meetings,
sending memos, drafting, editing
correspondence, and accepting visitors.
III. Business Proponents
Name and Position Contributions
Graphic Designer A graphic designer creates compelling
visuals for the business, organizations,
and other entities that help promote and
sell their products and services; share
their messaging; and establish a
recognizable brand aesthetic through
Ar-r C. Baccay their website, marketing materials,
packages, and logos
Accountant
An accountant is a trained professional
who records business transactions on
behalf of a business or organization,
reports on company performance to
management, and issues financial
statements. They are mainly responsible
Ayman D. Amor for the process of preparing and examining
financial records. They also assess
financial operations and work to help
ensure that the business runs efficiently.
III. Business Proponents
Name and Position Contributions
Marketing Manager A marketing manager is responsible for
overseeing and coordinating the
marketing activities of a company or
organization1. They are in charge of
creating and implementing marketing
strategies that aim to increase sales,
Jamil P. Angantap brand awareness, and customer
engagement.
Sales Manager
A sales manager is responsible for
leading a team of sales
representatives in achieving the sales
goals of a business. They develop
and implement sales strategies,
Angel Joy Duyanen oversee the training and development
of the sales team, and analyze sales
data to make informed decisions
III. Business Proponents
Name and Position Contributions
Sales Representative A sales representative promotes a
business’s goods and services and
encourages customers to make
purchases. Sales representatives interact
directly with customers throughout all
phases of the sales process. They are
responsible for identifying a customer’s
Zyra Ysabel Tapia needs, pitching relevant products or
services, and ensuring they have a
positive experience from start to finish.
Sales Representative
A sales representative promotes a
business’s goods and services and
encourages customers to make
purchases. Sales representatives interact
directly with customers throughout all
phases of the sales process. They are
John Michael Francisco responsible for identifying a customer’s
needs, pitching relevant products or
services, and ensuring they have a
positive experience from start to finish.
III. Business Proponents
Name and Position Contributions
Sales Representative A sales representative promotes a
business’s goods and services and
encourages customers to make
purchases. Sales representatives interact
directly with customers throughout all
phases of the sales process. They are
responsible for identifying a customer’s
Andrei T. Hernandez needs, pitching relevant products or
services, and ensuring they have a
positive experience from start to finish.
IV. The Target Customers and The Main Value
Proposition
Dip n’ Sip mojos aren’t your typical mojos, Dip n’ Sip offers a complex yet nostalgic taste for your taste buds. Not
only it is crispy but tender on the inside, but it also comes with a variety of flavors such as Cheese, BBQ, and Sour
Cream. And it comes with a garlic mayo dip

Competitors
Competitors Product Price
Sheeeshable Samgyup 55php
Churros n’ Chillz Churros 55php

Target Customer/Audience
Students Age Allowance
Senior High School 16-22 Years old ₱50-₱200 per day
Government Employee Age Salary
Teachers 23-60 Years Old 25k-30k per month
Security 25-50 Years Old 15k-20k per month
School Staff 25-60 Years Old 10k-20k per month
Main Value Proposition
Shakey's mojos have a deliciously addictive taste that sets them apart from any other snack. Our crispy and savory potato bites are
coated in a secret blend of herbs and spices, creating a flavor that is both irresistible and unique. Made with high-quality ingredients
and cooked to perfection, Shakey's mojos offer a satisfying and indulgent snack that is perfect for sharing with friends and family.
Whether as a side dish or a standalone snack, Shakey's mojos provide a delicious and unforgettable taste experience that keeps our
customers coming back for more.
Dip n sip mojos
V. Survey Form
Survey Questions:
1. Our business only offers 1 size for our Dip n’ Sip and its priced at 50php. Is 50php within your budget range?
1. Yes
2. No
2. Since our product is only limited to one size only (Medium). Would you prefer if we offered more sizes?
1. Yes
2. No
3. Does the color of our logo attracts you to our product?
1. Yes
2. No
4. How would you like your Mojos to be cooked?
1. Crispy and Crunchy
2. Soggy
3. Burnt
4. Undercooked
5. Just Right
5. Which one of our flavors would you prefer on your Mojos?
1. Cheese
2. Sour & Cream
3. Barbeque
4. Salt
5. Unflavored