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This document introduces Elite Travels, a travel agency established in 2022. It provides an overview of the company's services, team members, logo, office location, activities, advantages, vision, mission, market segmentation, points of differentiation, SWOT analysis, marketing channels, programs, promotional poster, value proposition, sales strategy, and marketing mix. The conclusion emphasizes the potential of Pakistan's tourism industry and calls for the government to better promote the country's tourism attractions.

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Abdullah Habib
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67 views12 pages

BC PPT Edited

This document introduces Elite Travels, a travel agency established in 2022. It provides an overview of the company's services, team members, logo, office location, activities, advantages, vision, mission, market segmentation, points of differentiation, SWOT analysis, marketing channels, programs, promotional poster, value proposition, sales strategy, and marketing mix. The conclusion emphasizes the potential of Pakistan's tourism industry and calls for the government to better promote the country's tourism attractions.

Uploaded by

Abdullah Habib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Group Members:

1) Zaid Akhtar Ansari


2) Bareera Sohail
3) Aisha Shaikh
4) Abdullah Habib
INTRODUCTION:

 Introducing ELITE TRAVELS to you as a one-stop provider for all your travel needs and requirements.

 The company was established in 2022 and since then it has been expanding its business throughout the tourism
sector in Pakistan.
 Elite Travel works in large and small tour operators across Pakistan to create portfolios of accommodation units that
meet the needs of each market segment.
 Elite Travel organizes tours and excursions that are available to all tourists in Pakistan.

 We provide all services such as transportation, hotels, sightseeing, visa etc. People of all ages and races like to travel
to different places to relax, unwind and seek adventure.
 Ensures trouble-free holiday experience by planning all the aspects of a trip to make customer’s journey fun and
memorable.
LOGO & TAGLINE:

WHERE GREAT JOURNEY BEGINS


Our Profile:

- Established Year: 2022


- Office: Gulistan-e-Johar, Karachi
- Contact No: 03363417312
Activities:

- Airlines, Trains, Cars.


- Inbound and Outbound Travel
- Corporate Travel
Our Advantages:

- Experienced management team.


- In-depth knowledge of region's travel needs.
- One Stop Shop to provide all services to customers and travel community.
Vision

- To promote and facilitate the sustainable growth of the tourism industry in Pakistan.
Mission
- To ensure the satisfaction and safety of our customers.
- To develop long-term relationships with clients.
SEGMENTATION:

Every tourist is different. Every tourist feels attracted to different tourist destinations likes to do different activities
while on vacation, uses different entertainment facilities and complains about different aspects of their vacation.
Although all tourists are different, some are more similar than others: many people like cultural tourism, many tourists
like to ski during winter vacation, and many tourists require entertainment facilities for children in the destination. The
basis of market segmentation is the recognition that every tourist is different and that tourism cannot cater to everyone
individually.

• All age groups


• Couples and Families with children
• Corporate Groups
• Activity/ Sports seekers
• Culture Seekers
• Adventure Seekers
POINTS OF DIFFERENTIATION:

Spontaneous travel
Walking tours for
through Mobile-first
travelling like a local
booking

Ecotourism Audio tour guides


SWOT ANALYSIS

STRENGTHS WEAKNESSES

- Excellent local knowledge. - Seasonal workforce


- Unexplored locations. - New in market
- Convenient transportation - Marketing efforts are needed
- Safe and secure environment
- Cultural heritage

OPPORTUNITIES THREATS

- Social media marketing - Competitive market


- Economical prices - Environmental factors
- Un Seen places - Not enough funds for strong marketing
- Personalized services campaigns
MARKETING CHANNELS:
• In order for our services to reach the maximum level of customers, we will use both above-line and below-line
marketing.
• We will be using an Omni channel marketing strategy which will include social media marketing like Facebook,
Whatsapp, Instagram and YouTube as it is quite common and popular among people these days.
• In addition, well-known personalities of Pakistan such as Irfan Junejo, Hamza Ibrahim or Mooro are waiting for us.
We also publish advertisements to further our visibility and increase public awareness. In addition, our marketing
campaign will also include banners and billboards of our products in key locations.

MARKETING PROGRAMS:
Direct marketing methods may include the following:
• Advertising specialties: Elite Travels Journeys and destinations printed cotton t-shirts to be given to Elite Travel
clients.
• Email shipments: Regular or irregular mailing lists with updated information and special offers. Direct mail.
Brochures, newsletters.
• Sampling: Occasionally, a discount trip may be offered as a "trade in kind" to a visible and vocal trendsetter who
cannot otherwise afford an Elite Travels Journey.
PROMOTIONAL POSTER:
COVER:
VALUE PROPOSITION:
• Elite Travels' value proposition is based on the personal knowledge and love of travel of its founders and
employees.
• We are confident in our ability to meet our customers' needs because we share our clients' passion for the travel
experiences we offer.
• Our confidence and capabilities translate into trust for the client. It is the basis for developing a long-term
relationship based on trust.

SALES STRATEGY:
• Elite travels will sell the benefits of the services it promotes and the luxury tours it offers.
• Elite Travels will provide clients with all the arrangements they can anticipate, as well as many they wouldn't even
consider. Our interest is not to maximize profits from any single sale, but to satisfy the client. We believe this will
reduce costs and increase profits in the long run. Maintaining a relationship is cheaper than creating a new one.
• At Elite Travels, we believe in the value of the tours we sell and are confident that we can satisfy both the seasoned
traveler and the newbie.
MARKETING MIX:
Product:
• Our core product is the tourism service however it comes with added benefits like food, accommodation, travel guide, convenience
and transportation which can be counted as our augmented product.
• For the promised product we provide safety, punctuality and delightful experience for our customers.

Place:
• We have our presence at both online platform and in physical form (offices).
• We have made an ad free website, for customers preferring online booking and payment, to have smooth check in, selection,
payment and check out feasibility.

Promotion:
• We have opted for a perfect blend of marketing strategies including digital marketing - posting new packages and pictures on social
platforms,
• influencer marketing - showcasing popular celebrities in our ads and expressing their goodwill for our brand.
• Word of mouth because what people hear is what they believe. To extend our exposure and positive word of mouth we have also
created attractive promotional packages for customers i.e if they will get us 5 people they'll receive 5% discount on their expenses.
Price:
• Prices vary for places, seasons and packages.
• We have managed to set affordable prices for middle class travelers, premium packages for elites, student codes for students.
• Prices also vary on promotional basis. However, we have differentiation of prices as low, standard and expensive scale.
CONCLUSION:

The tourism industry is considered the backbone of any nation's economy.


As a 'developing country', Pakistan's tourism industry has the potential and eagerness to turn this weakness into its
strength.
So, to compete on the global stage, the government needs to explore the wonders that Pakistan's tourism industry
has to offer. This includes all routes, including various tourist attractions, strengthens tourism authorities by
introducing provincial-level authorities, adopts a policy framework, protects existing sites and brings more profit,
expansion and offers more to our homeland's visitors.

THANK YOU

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