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Yashvi SEO

This document discusses various on-page SEO activities including keyword research, optimizing title tags, meta descriptions, H1-H6 tags, URLs, robot.txt files, sitemaps, redirects, canonical tags, content, images, page speed, schema markup, and anchor text. Proper implementation of these on-page factors helps search engines better understand websites and improves rankings and user experience.

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Yashvi
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35 views17 pages

Yashvi SEO

This document discusses various on-page SEO activities including keyword research, optimizing title tags, meta descriptions, H1-H6 tags, URLs, robot.txt files, sitemaps, redirects, canonical tags, content, images, page speed, schema markup, and anchor text. Proper implementation of these on-page factors helps search engines better understand websites and improves rankings and user experience.

Uploaded by

Yashvi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

What are

On page SEO
activities?

By : Yashvi Shah
Table of contents

• keywords research • Canonical tag


• Title tag • Content Optimization
• Meta description • Image Alt tag
• H1 to H6 tag • Loading Speed
• URL optimization • Schmea markup code
• Robot.txt • Anchor text
• Sitemap.xml
• 301 & 302 redirect
Keyword research

Keyword research is a research that is done


for the search queries / terms that are entered
by users on google or other search engines
with an intention to gain information on
searched query / term.
Title tag

Title tag is one of an important element


of website that is shown in a blue text
on SERPs (Search engine result pages)

Example - Digital pundit: Best digital


marketing course in Ahmedabad.
Meta description

The summary of website content


consisting of 165-170 characters
explaining the website in a precise way
that is shown on SERPs (Search engine
result pages).
H1 to H6 tag

H1 tag is heading that covers the main subject


of webpage.
H2 tag starts the subheading of a website.
H3 tag is to organize the sub sections.
H4 tag, H5 tag and H6 tag are used to provide
the additional information of the website.

Blog : digitalpundit.in
URL optimization

One of the important On page SEO activities is to optimize the URL as it


makes it easier for crawlers to crawl and index the website and in result it
provides the relevant content to the users.

Blog : digitalpundit.in
Robot.txt

Robot.txt file helps google bot as well


as other search engine bots to know
that which URLs of your website are
you allowing the crawler to access.

Blog : digitalpundit.in
Sitemap.xml

Sitemap.xml is a file that provides the


information of all your website data
including the pages, images, videos
and all other files. This file helps
search engines like Google to crawl the
website in a more efficient way.

Blog : digitalpundit.in
301 & 302 redirect

301 redirect - Also known as permanent


redirection is the HTTP (hyper text transfer
protocol) means permanently moved URL.
Example - abc.com/a --> abc.com/b

302 redirect - Also known as temperorily


moved redirection is the HTTP (hyper text
transfer protocol) means moving a URL for
certain period, used in various situations like
when website is hacked.

Blog : digitalpundit.in
Canonical tag

A canonical tag (or rel=canonical) is a


small part of HTML code. This tag
helps the search engines to determine
the main version of page from other
simliar look alike pages from the
website.

Blog : digitalpundit.in
Content Optimization

Content Optimization helps the search


engines as well as the users in better
understanding of content on the website.
Optimizing the content includes optimizing
keywords, meta tags and title tags as well
as relevant links.

Blog : digitalpundit.in
Image Alt tag

Image Alt tag is a way to describe the images


for understanding of the search engine
crawlers. It also works as an alternative in
written description of an image when the
image is unavailable to the user.

Blog : digitalpundit.in
Loading speed

Page loading speed helps in improving


the rank as well as in user experience
and the conversation rates of your
website. The speed varies from different
versions of devices. However, best page
loading speed for a website is 3 seconds.

Blog : digitalpundit.in
Schema markup code

A code that helps to present the data of your


website in structured way and represents the
content of your website in a better way on
SERPs ( Search engine result pages).

Blog : digitalpundit.in
Anchor text

A hyperlink text that is clickable . This is


used by search engines to index and rank
the webpages.

Blog : digitalpundit.in
Thank you!

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