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Concept of Servey

This document summarizes a research methods paper on business surveys. It discusses the definition of surveys as a method of collecting data and facts from a target population about a certain situation or issue. It outlines the key characteristics of effective surveys, including measurable objectives, sound research design, effective question design, sampling strategies, response strategies, data summary, and reporting. It also describes the main purposes of surveys as providing information, explaining situations, problem identification and solving, measuring change, and studying attitudes, behaviors, habits, and cause-and-effect relationships. Finally, it discusses the main types of surveys, including descriptive, analytical, factual, and opinion surveys.

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170 views9 pages

Concept of Servey

This document summarizes a research methods paper on business surveys. It discusses the definition of surveys as a method of collecting data and facts from a target population about a certain situation or issue. It outlines the key characteristics of effective surveys, including measurable objectives, sound research design, effective question design, sampling strategies, response strategies, data summary, and reporting. It also describes the main purposes of surveys as providing information, explaining situations, problem identification and solving, measuring change, and studying attitudes, behaviors, habits, and cause-and-effect relationships. Finally, it discusses the main types of surveys, including descriptive, analytical, factual, and opinion surveys.

Uploaded by

GURU
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Swami Vivekananda Institute of

Modern Science
Paper name Business research methods
Paper code BBA 301
BBA
Department 3rd semester
Semester 26405021087
Roll no. 21264200501
Reg no. 0061

Conocfep
t survey Presented by:
Sanjay Kumar Giri
Survey: Introduction
• A type of research to collect the data and facts about
some certain situation or issue from the target population
existing in surroundings having relevance to the nature of
study.
• Surveys are of data collection in
method
information is which through oral or
gathered questioning. written
• Surveys are based on the desire to collect information
(usually by questionnaire) about a well defined issue or
situation (hypothesis) from the well defined population.
Continued…
• Data collection through survey involves persuasion of
respondents and then on some level social interaction
between the respondents and the research interviewer.
• Surveys are now used in all areas of life. For example
business, politics, agriculture, industry, education, media etc.
Characteristics of an effective
Survey
• Regardless of the type of survey instrument you plan to
employ, there are certain characteristics surveys must
meet. They are:
– measurable survey objectives
– sound research design
– effective survey question design
– sound sampling strategy, when needed
– effective survey response strategy
– meaningful data summary
– effective data display and reporting.
Purpose of Survey
• To provide someone with information (to describe
the situations).
• To explain the situations (analytical surveys).
• Problem identification & solving.
• To measure the change.
• To study attitudes, behavior and habits.
• To examine the cause-effect relationship.
• To study the characteristics.
• To formulate a hypothesis.
• To test a hypothesis.
• Decision making.
Types of Surveys
Descriptive Survey
• A descriptive survey attempts to picture or document
current conditions or that is, to describe
attitudes what exists at the
moment.
•Examples:
Audience survey to determine the program taste.
• To study the changing values, life style by the effect
of some special type of program.
Continued…
Analytical Surveys
• An analytical survey attempts to describe and
explain why certain situations exist. Here we
examine two, or more variable to test our research
hypothesis.
Examples:
• How life-style effects the T.V. viewing habits.
• Impact of war games on teenagers.
Some more types…
• 1- Factual surveys: Respondents act as reporters.

• 2- Opinion surveys: Respondents expresses his


view point opinion.

• 3- Interpretative surveys: Interpretation


Example: Why do you read
newspapers?
So much for your interest and
attention

Prof . Ashi sh acharya si r


I would like to express my deepest
Prof. Shalini mitra mam
thanks to This project would not have been possible without them

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