1.final Cafe Go Green
1.final Cafe Go Green
G ROUP M EMBERS
No. 1. 2. 3. Name Navin Roy Sidhant Agrawal Mayur H Roll No. 010114 010163 010170
4.
5. 6. 7.
Suraj Kadam
Dipak Pansare Lilesh Koli Deepak K
010119
010145 010196 010178
BUSINESS PLAN
FOR
ECO-CAFE
Cafs are increasingly becoming more than places to sip coffee. People are willing to spend on luxury. India has now become one of the fastest growing coffee markets in the world. The caf industry in India is growing at the rate of 7%.
Key players in Caf industry are CCD , Barista, Costa Coffee .
C OMPANY P ROFILE
M ISSION
The mission is to provide quality service at an affordable price. We at eco-cafe try to get you maximum worth of your visit to us. We believe that every customer comes with a belief and trust on us. Eco-Cafe will make it best effort to create a unique place where customers can, socialize with each other in a comfortable and relaxing environment
K EYS
TO
S UCCESS
Product quality: Food and coffee-based beverages are our products. They must be of the high quality and value.
After establishing as leading caf/ restaurant we will try to go for chain of our caf. To motivate our worker we provide incentives, wage increment and to make our worker perfect in their fields we provide them proper and regular training because taste and preferences are dynamic in nature. A survey system is also taken in action to know satisfaction and further requirements of consumers. We try to provide world class facility to retain our customer for future.
C OMPETITORS
Hotel Spice & Grill Hotel Ambika Hotel Royal Rasoi Chaat K Thaat (They are not a core competitor . So there is less competition)
M ARKETING M IX
PRODUCT
Eco-caf is an themed restaurant. Its theme based on GO GREEN.
It is a caf/coffeehouse/gift house
The venue features brewed coffee and espresso-based beverages, natural ice-cream, fruit creams and natural juices, and other beverages typically associated with a coffee shop.
P RODUCT M IX
Coffee
Eco caf special Cappuchino
Quick Bites
Samosa Puff
Cool Refreshers
Fruit Juices Fruit Creams
Caf Latte
Irish Coffee Cold Coffee Iced Eskimo Sweet Mint
Pizza
French Fries Wraps Burger Sandwiches
Cold Drinks
Mocktels Fruit Bear Lime Soda Mineral Water
Espresso
Cakes, Pastries
Milk Shakes
O UR
G IFTS
SOFT TOYS , CHOCHOLATES , MUGS , PERFUMES , SHOW PEACES ,WALLATE , CARDS ,WATCHES , FASHION ACCESORIES ETC
C OFFEE B EANS
PRICE
Our food, drinks options are priced to give us an attractive margin
PLACE
PROMOTION
Local T.V channels Banners, Posters, Pamphlets
Discount coupons
Internet
ECO CAF
Address : Swarna Building , Shop No 12 & 13, Sector - 7 , Kharghar (main road),Navi Mumbai 410210 .
Web Add
E-mail Id
: www.ecocafe.com
: ecocafe@gmail.com
This place is residential and also has lots of educational institutes like : ITM college, Bharti Vidyapeeth , A C Patil, Y.M.T medical
F EATURES
S HOWPIECES
S TART - UP R EQUIREMENTS
Legal
Stationery etc.
Brochures Consultants Insurance Licenses/Tax/Deposits
Expensed Equipment
Employee/Payroll Accounting
LICENSES
We require some licenses which are as follows
Food license Approval from state government. NOC from fire department. Playing music license. Municipal council. Environmental license.
P REMISES
Kitchen area
= 300 sq feet.
Office area
Reception area
= 150 sq feet.
= 150 sq feet.
FINANCIALS
C ASH
INFLOW
= Rs. 60 lakh
Shop (Rent) Deposit License and registration Promotions Kitchen and crockery Interior designing Furniture Liquid cash in hand
S ALES
Expected average sale 100 units per day. Average sale in Rs 180/- per unit. 180*100= 16,000/- Rs Per day.
EXPENSES
Employees salary Rs.7000*10*12= Rs 840,000/- yearly.
PROFIT
RETURN ON INVESTMENT
ROI
EBIT/TOTAL INVESTMENT*100