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1.final Cafe Go Green

The document outlines a business plan to open a restaurant called Eco-Cafe. It discusses the coffee industry trends in India, provides details about the company and mission. It also covers the marketing mix, financial requirements, licenses needed, and projected sales and expenses.

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Rohit Patil
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0% found this document useful (0 votes)
55 views31 pages

1.final Cafe Go Green

The document outlines a business plan to open a restaurant called Eco-Cafe. It discusses the coffee industry trends in India, provides details about the company and mission. It also covers the marketing mix, financial requirements, licenses needed, and projected sales and expenses.

Uploaded by

Rohit Patil
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 31

PADMASHREE D R . D. Y.

PATIL U NIVERSITY D EPARTMENT OF B USINESS M ANAGEMENT

Subject : Business Policy And Strategic Management Topic : Opening A Restaurant

G ROUP M EMBERS
No. 1. 2. 3. Name Navin Roy Sidhant Agrawal Mayur H Roll No. 010114 010163 010170

4.
5. 6. 7.

Suraj Kadam
Dipak Pansare Lilesh Koli Deepak K

010119
010145 010196 010178

BUSINESS PLAN

FOR

ECO-CAFE

A BOUT C OFFEE I NDUSTRY

Cafs are increasingly becoming more than places to sip coffee. People are willing to spend on luxury. India has now become one of the fastest growing coffee markets in the world. The caf industry in India is growing at the rate of 7%.
Key players in Caf industry are CCD , Barista, Costa Coffee .

C OMPANY P ROFILE

Eco-cafe is a partnership firm of 7 members.

The investment would be of Rs. 60 lakh .

The opening of the restaurant will be in October 2011.

M ISSION

The mission is to provide quality service at an affordable price. We at eco-cafe try to get you maximum worth of your visit to us. We believe that every customer comes with a belief and trust on us. Eco-Cafe will make it best effort to create a unique place where customers can, socialize with each other in a comfortable and relaxing environment

K EYS

TO

S UCCESS

Product quality: Food and coffee-based beverages are our products. They must be of the high quality and value.

Service: Each member of the staff will be efficient, and attentive.


Marketing: Local T.V Channel, Pemplets .

Management: Proper inventory, employee management, and quality control is key.

GROWTH TRENDS IN THIS BUSINESS

After establishing as leading caf/ restaurant we will try to go for chain of our caf. To motivate our worker we provide incentives, wage increment and to make our worker perfect in their fields we provide them proper and regular training because taste and preferences are dynamic in nature. A survey system is also taken in action to know satisfaction and further requirements of consumers. We try to provide world class facility to retain our customer for future.

C OMPETITORS

Hotel Spice & Grill Hotel Ambika Hotel Royal Rasoi Chaat K Thaat (They are not a core competitor . So there is less competition)

M ARKETING M IX

PRODUCT
Eco-caf is an themed restaurant. Its theme based on GO GREEN.

It is a caf/coffeehouse/gift house
The venue features brewed coffee and espresso-based beverages, natural ice-cream, fruit creams and natural juices, and other beverages typically associated with a coffee shop.

P RODUCT M IX
Coffee
Eco caf special Cappuchino

Quick Bites
Samosa Puff

Cool Refreshers
Fruit Juices Fruit Creams

Caf Latte
Irish Coffee Cold Coffee Iced Eskimo Sweet Mint

Pizza
French Fries Wraps Burger Sandwiches

Cold Drinks
Mocktels Fruit Bear Lime Soda Mineral Water

Espresso

Cakes, Pastries

Milk Shakes

O UR

OTHER PRODUCTS ARE

G IFTS
SOFT TOYS , CHOCHOLATES , MUGS , PERFUMES , SHOW PEACES ,WALLATE , CARDS ,WATCHES , FASHION ACCESORIES ETC

C OFFEE B EANS

PRICE
Our food, drinks options are priced to give us an attractive margin

And at the same time offering value to the consumer

PLACE

Eco caf khargar navi mumbai

PROMOTION
Local T.V channels Banners, Posters, Pamphlets

Discount coupons
Internet

ECO CAF
Address : Swarna Building , Shop No 12 & 13, Sector - 7 , Kharghar (main road),Navi Mumbai 410210 .

Web Add
E-mail Id

: www.ecocafe.com
: ecocafe@gmail.com

This place is residential and also has lots of educational institutes like : ITM college, Bharti Vidyapeeth , A C Patil, Y.M.T medical

college, National Institute of fashion Technology.

F EATURES

S HOWPIECES

K ITCHEN & U TENSILS

S TART - UP R EQUIREMENTS

Legal

Stationery etc.
Brochures Consultants Insurance Licenses/Tax/Deposits

Expensed Equipment
Employee/Payroll Accounting

LICENSES
We require some licenses which are as follows

Food license Approval from state government. NOC from fire department. Playing music license. Municipal council. Environmental license.

P REMISES

Space requirement 60x40=2400 sq feet.


Kitchen area

= 300 sq feet.

Space for customer =1500 sq feet. Gift Gallery =300sq feet.

Office area
Reception area

= 150 sq feet.
= 150 sq feet.

FINANCIALS

C ASH

INFLOW

Partners: 7 X Rs 500000 = Rs.35 lakh Bank loan = Rs. 25 lakh

Total cash inflow

= Rs. 60 lakh

Shop (Rent) Deposit License and registration Promotions Kitchen and crockery Interior designing Furniture Liquid cash in hand

= 75000 Rs/month = 5 lakh = 5 7 lakh = 2 lakh = 5 lakh = 10 lakh = 10 lakh = 20 lakh

S ALES

Expected average sale 100 units per day. Average sale in Rs 180/- per unit. 180*100= 16,000/- Rs Per day.

18000*30*12= 64,80,000/- per year.

EXPENSES
Employees salary Rs.7000*10*12= Rs 840,000/- yearly.

Elect & tele


Rent Bank loan EMI Raw material Stationary Maintenance Other expenses Total expenses

20000*12 = Rs 2,40,000/- yearly.


75000*12= Rs 9,00,000/- yearly. 45833*12= Rs 5,49,996/- yearly. 1,50,000*12= Rs 1000000 /- yearly. 3000*12=Rs 36000/= Rs 500000/yearly. yearly.

20000*12= Rs. 2,40,000/- yearly. =Rs 4305996/- yearly

PROFIT

EXPECTED SALES TOTAL EXPENSES INCOME

=6480000 =4305996 =2174004

(earning before tax)

RETURN ON INVESTMENT

ROI
EBIT/TOTAL INVESTMENT*100

EBIT=EARNING BEFORE INTEREST AND TAX


2174004/6000000*100 = 36% approx

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