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01 What Is Visual Graphic Design

Graphic design is a craft where professionals create visual content to communicate messages through suitable images, typography, space, layout and color. Graphic designers started in print but now also work digitally, creating both print and digital designs. Visual design aims to improve aesthetics and usability, with visual designers focusing on conceptual brand imagery and storytelling across digital platforms under art director or creative director roles.

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Raye Adrian Dayot
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268 views25 pages

01 What Is Visual Graphic Design

Graphic design is a craft where professionals create visual content to communicate messages through suitable images, typography, space, layout and color. Graphic designers started in print but now also work digitally, creating both print and digital designs. Visual design aims to improve aesthetics and usability, with visual designers focusing on conceptual brand imagery and storytelling across digital platforms under art director or creative director roles.

Uploaded by

Raye Adrian Dayot
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is visual graphic

design?
Graphic Design Visual Design
Visual design aims to improve a
Graphic design is a craft where
design's/product's aesthetic appeal and
professionals create visual content to
usability with suitable images,
communicate messages. typography, space, layout and color.
The term “graphic design” first appeared
in an essay by William Addison
Dwiggins,
New Kind of Printing Calls for New Desi
gn
Graphic Design , in 1922, but in reality, the practice dates
back to the earliest artwork created by
humans.
Graphic Design
Graphic Design Graphic designers started out designing
for print publications: books, magazines,
newspapers, brochures, catalogs, and etc.
In the 1990s, as web design became
possible as a means of communication,
graphic designers started to expand their
Graphic Design offerings into web design.

The very first website on the World Wide Web was


created by Tim Berners-Lee who designed the website
at the Swiss research center, CERN (European
Organization for Nuclear Research).
Many graphic design agencies added web
design to their offerings, further

Graphic Design establishing that graphic designers could


work in both print and digital spaces.
Many graphic designers now create
digital products at least as often as they
create print designs.
Many graphic design agencies added web
design to their offerings, further

Graphic Design establishing that graphic designers could


work in both print and digital spaces.
Many graphic designers now create
digital products at least as often as they
create print designs.
Graphic Design Digital communications have also gone a
long way toward blurring the lines
between visual design and graphic
design.
Graphic Design Visual Design
Visual design aims to improve a
Graphic design is a craft where
design's/product's aesthetic appeal and
professionals create visual content to
usability with suitable images,
communicate messages. typography, space, layout and color.
Graphic Who is?
Visual
Designer Designer
Compose digital images, video Conceptual artist who design
elements and motion graphics to comprehensive brand imagery, story
visually entice people and grab the visuals and artistic visions for design
attention projects
Graphic Duties
Visual
Designer Designer
Regularly involve in interpreting Involve contacting customer clients,
project assignments, analyzing delegating responsibilities,
project goals, developing creative overseeing graphic design
drafts, eding and finalizing artwork. submissions and creating cohesive
design plans.
Graphic Goals
Visual
Designer Designer
Aim to communicate a specific Are responsible for crafting a unified
message to consumers. image for the brand across digital
communication platforms.
Graphic Mediums
Visual
Designer Designer
They were originally involved in They always focused on digital
print media such as newspaper and platforms. Their work is not
magazines, and expanding into web concerned with traditional print media.
design
Graphic Tools
Visual
Designer Designer
Graphic Tools
Visual
Designer Designer
Photoshop, Illustrator, InDesign Photoshop, Illustrator, XD
Graphic Also known as
Visual
Designer Designer

Graphic Artist
Graphic Also known as
Visual
Designer Designer
Graphic Artist

Visual Communications
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director

Creative Director
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director

Creative Director

Web Designer
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director

Visual Communications
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director Visual Communications

Digital Designer
Graphic Also known as
Visual
Designer Designer
Graphic Artist Visual Communications

Art Director Web Designer

Creative Director Visual Communications

Digital Designer

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