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Understanding The Culture

The document discusses the key elements of culture including art, beliefs and values, geography, language, law and politics, religion, social organization, and technology. It provides examples of how each element shapes a culture and influences behaviors and interactions between people. As tourism professionals, understanding these cultural elements is important for building relationships with colleagues and customers from diverse backgrounds.

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James Macaspac
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61 views16 pages

Understanding The Culture

The document discusses the key elements of culture including art, beliefs and values, geography, language, law and politics, religion, social organization, and technology. It provides examples of how each element shapes a culture and influences behaviors and interactions between people. As tourism professionals, understanding these cultural elements is important for building relationships with colleagues and customers from diverse backgrounds.

Uploaded by

James Macaspac
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding

the Culture

PRESENTED BY: ALEXIS P. TOLENTINO, CATP


COLLEGE INSTRUCTOR
Learning Outcomes:

• Analyze the elements of culture.


Culture

• Refers to the socially constructed and learned ways of behaving and believing
that identify individual and distinct social groups
• Shared practice of a group of people includes; beliefs, values, knowledge,
assumptions, experiences, and ideas, customs, rituals, symbols, myths and
legend etc.
• Shapes a person's identity and influences the way how he/she thinks, behaves,
and forms his/her values system.
• The elements of culture passed from one generation to next through
combination of oral, written and arts.
ELEMENTS OF CULTURE
• Art
• Beliefs and Values
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• GeographyHere

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• Law and Politics


• Religion
• Technology Your Catchy Headline
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• Social Organization Lorem ipsum dolor sit amet, consectetur
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Art
• Art is an expression of the creative ideas and imagination (Price
2018). Artist can translate their imagination and ideas into
something tangible.
• Some consider art pieces valuable as they were created by artists
who are recognized by their people.
• As a tourism professionals, theres a need to familiar with differen
art pieces in the community that can be part of tourism
knowledge.
Beliefs and Values
• People choose their source of inspirations and it can be based on
beliefsand values that shared by many people in the group and
passed down to succeeding generations.
• Each person has set their own set of values formed from
childhood that will continue to change as they interact with other
people.
• Values are based on ethics, principles, beliefs, standards, and
qualities that a person or a group of people may hold in high
regard.
Beliefs and Values
• As tourism professionals, there will be lot of opportunities
to work with other people or serve customer with various
backgrounds. They should be aware of differences in
personal values, beliefs and attitude both colleagues and
customers.
• As tourism professionals, our work ethics should always be
driven by upporting the organization's and customer's value.
Geography
• Refers to the various forms of natural and man-made
physical landscapes affected by human activities and how
people arrange the physical space around them. Including
buildings, roads, fields, cities, and various land and water
forms like mountains, coastal seas and etc.
• For tourism professionals, the geography of where their
colleagues and customers came from may impact their
relationships that they will have in their workplace .
Language
• As long as certain group of people agree on how to understand
certain words of terms, its is possible to have a common
language. (Barken 2012)
• Linguistic differences can make it difficult to communicate with
people frm various societies or places. (Barken 2012)
• Language is very important as this is how culture is
communicated to colleagues and customers.
• Culture is preserved, changed, or transmitted to colleagues and
customers using language.
Language
• Language can be defined and can be compared to express one's
view to move forward one's opinion
• The accent are unique speaking style, may give someone an
indication of the origins of a person.
• 180 dialects in the PH, more than 1000dialects in Southeast Asia,
at least 6500 language spoken in the world.
• It is also advantage for tourism professional to
use english, written or spoken as it is used by
greatest number of people.
Law and Politics
• Historical school realate law as product of culture as part of
daily practices of its people.
• It also sees law that creates and apply distict cultural systems
wherein its constituents comply with (Mautner 2011)
• Laws developed by law makers based on the acceptable
practices of the members of the country. The concepts of
right and wrong are based on the cultural practices in a
particular area.
• Tourism service can be compromised if there is political
flavor expressed by anyone in the tourism enterprise.
Religion
• Continuously offers kind of philosophy that establishes a
moral compass for anyone who seeks the truth.
• Commonly practice by a group of people
• Created cultural expressions in many areas of life among
people.

• Roman Catholic 80.6%


• Protestants 8.2%
• Other Christian Groups 3.4% INC and El Shaddai
• Muslims 5.6%
• Tribal Religions 0.2% other 1.9% None, 0.1%
Social Organization
• The development of tourism in one part of the system creates
a multitude of ecological changes capable of disrupting the
broader and highly embedded socio cultural system.
(Movono,Dahles and Becken 2017)
• Due to tourism Activities there are changes in social
structureswithin a tourism destinations
• The authenticity of the cultural elements jeopardized because
of the interaction of the demands of customer and local
workers.
Technology
• Aid in a variety off ways to co-create tourist experiences.
• It can serve as an enabler, producer, attractor, enhancer, and
educator. However it may also "destroyer" of a tourist
experience.
• With the advent of new technology many work of tourism
professionals in various tourism enterprises have been
replaced by some system.
• The use of PMS Property Management System like opera
can help in processing reservations.

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