Scribd
Upload
146 views13 pages

Ad Analysis Pepsi PPT Group 8

The document analyzes advertisements by Pepsi and Coca-Cola. It summarizes the target audiences, positioning, creativity, and message clarity of ads by each company. For Pepsi, the target is ages 13 to 35, and it is positioned as a refreshing drink. An ad uses deepfake technology to attract youth. For Coca-Cola, the target is ages 16 to 25, and it is positioned as thirst-quenching. An ad encourages breaks and energy with Coke. Both ads effectively convey their messages around refreshment and energy to their youth audiences.

Uploaded by

muskaan.09.dhiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
146 views13 pages

Ad Analysis Pepsi PPT Group 8

The document analyzes advertisements by Pepsi and Coca-Cola. It summarizes the target audiences, positioning, creativity, and message clarity of ads by each company. For Pepsi, the target is ages 13 to 35, and it is positioned as a refreshing drink. An ad uses deepfake technology to attract youth. For Coca-Cola, the target is ages 16 to 25, and it is positioned as thirst-quenching. An ad encourages breaks and energy with Coke. Both ads effectively convey their messages around refreshment and energy to their youth audiences.

Uploaded by

muskaan.09.dhiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 13

AD ANALYSIS ON PEPSI

AND COCA COLA


TEAM MEMBERS ROLL NO.

Muskaan Dhiman PGP23075

Pragati Kumari PGP23090

Pradanya Madan PGP23088

Pooja Yadav PGP23087


CARBOBNATED BEVERAGES
• Carbon dioxide (CO2) is a compound made of one
carbon atom and two oxygen atoms.

• Beverages are artificially carbonated when carbon


dioxide is dissolved into the liquid under high
pressure.

• Carbonation can also occur naturally when carbon


dioxide gas is dissolved into a liquid.

• Beer is another naturally carbonated beverage,


because carbon dioxide is created during the
fermentation process.
PEPSI INTRODUCTION

• Pepsi is a carbonated soft drink that is produced and manufactured by


PepsiCo.
• Created and developed in 1898 and introduced as "Brad's Drink", it was
later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.
• Pepsi Cola is one of the largest soft drinks industries which operate in
Australia.
• The main products of the company comprises of different soft drinks
brand including Pepsi, Pepsi Light, Pepsi Max, 7UP, Diet 7UP, Caffeine
Free Pepsi Light, Mountain Dew.
PEPSI ADVERTISEMENT

• #HARGHOONTMAISWAGHAI

• https://youtu.be/NSqVJm0tXic
• https://youtu.be/IVXwbW6oIIA
AD ANALYSIS
Target Audience
• Mainly aged between 13 and 35 years old
• Lower middle class to upper class

Positioning
• Pepsi is positioned as soft drink that tastes
good and has a pleasantly refreshing impact.
• Contains a high amount of sugar and it is not
positioned for customers that are concerned
about health implications of consuming
carbonated soft drinks.
Double Salman. Double Swag. Too
Much Fun!

Creativity
Ultra hi tech deepfake technology to recreate
an iconic Bollywood character. With this Pepsi is
attracting best of its target market.

Types of appeal used


 Humor Appeal
 Endorsement Appeal
Clarity Of Their Message Communication
Ad conveys a clear message that life will be
same in future but Pepsi will become more
Fizzy and Refreshing.

Significant/Negative Impact
Have significant impact on youth as it is
showing that nothing will change in your life
and you will be the same, implicating no
growth.
COCA COLA INTRODUCTION

• Coca-Cola (often referred to simply as Coke) is a carbonated soft drink


produced by The Coca-Cola Company of Atlanta, Georgia.

• The Coca-Cola Company is an American multinational beverage


corporation and manufacturer, retailer and marketer of non-alcoholic
beverage concentrates and syrups.

• Coca-Cola currently offers more than 500 brands in over 200


countries.
COCA-COLA ADVERTISEMENT

• KHUD KO JAGAA, EK #THANDALAGA

• https://youtu.be/ihYlbi7zG1s
• https://youtu.be/AlvvJmsyFdk
AD ANALYSIS

Target Audience
• The primary target – Youngsters
• Age bracket - 16-25

Positioning
• Coca-Cola positions its products as thirst-
quenching and refreshing.
• The products they offer are said to bring joy
to its target market.
Khud Ko Jagaa, ek
#ThandaLagaa
Creativity
With this new campaign, Coca-Cola aims to
encourage people, especially the youngsters in
the country, to pause their hectic schedules,
and take a break - with a Coke! as there’s only
one way to turn up the energy.

Types of appeal used


 Youth Appeal
 Romantic Appeal
Clarity Of Their Message Communication
Ad conveys a clear message to encourage the
youth to take these much-needed breaks
during their hectic days, especially when their
energy is down to uplift, energize & recharge
themselves with a delicious “Thanda” (cold
Coke)

Significant/Negative Impact
Have significant impact on females as in real life
it will not be acceptable for a boy to jump on
lady’s bus.
Thank You

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy