Ray Flower

MK Plan
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 Table of contents

01 02 03
About us Market analysis Goals & strategy

04 05 06
Content plan Budget KPI overview
Our company
Who are you? What market do you focus
on? Why do clients keep choosing you?
Here’s a paragraph you can use to describe
what makes you unique. Tell a compelling
story about how your company was born
and how it has developed to become what
it is today
 01
About us
 Our goals

Short term Long term

Our main goals now are to increase sales The overall goal of the company is to
through improved marketing and customer expand into new markets or geographies,
outreach, optimize operational processes to develop and implement a strategy to reduce
reduce costs and increase efficiency and environmental impact and increase
establish a timeline for new products sustainability and increase market share
 What sets us apart?

Always on time Out-of-the-box Customer service

We never miss a deadline. You can Our out-of-the-box ideas are We focus on providing a high level
rely on us and rest assured that creative solutions that challenge the of customer service so that the
your product will be ready on time status quo and provide unique experience is positive
value
 Our guiding principles

Integrity Customer focus

For us, integrity means operating with We put customers at the center of everything
honesty, trustworthiness, and strong moral they do. We listen to customer feedback and
values. We commit to ethical and incorporate it into decisions, products and
environmental standards services

Collaboration Innovation
We create an environment where employees Innovation is an integral part of our
can work together productively and company’s culture and is essential for
efficiently to achieve common objectives. It success. It means us coming up with new
involves sharing knowledge, skills, ideas, methods, and products that can grow
resources, and ideas the business
 Competitor analysis

Features Pricing Customer feedback

Compare features and benefits of your Analyze your competitors’ pricing and Examine the feedback
product offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their offers and product Identify emerging trends and new How are your competitors optimizing
launches products in your industry their SEO?
333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different languages for more reach
123,123
New leads during the last month
 Market share

Here’s the market share

of our industry
Market share is the percentage of a market that
is controlled by a particular company or
industry. It is calculated by dividing the total
sales revenue of a company by the total sales
revenue generated in the entire industry

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Key action items

First quarter Second quarter Third quarter

Monitor and review Measure the

Key action 1 Create detailed procedures
process performance effectiveness of processes

Use data analytics Develop strategies to Stay up to date with new

Key action 2 to gain insights reduce waste technologies and trends

Invest in technology solutions for Establish control of spend and Foster an environment
Key action 3 automation reduce overhead of collaboration

Ensure proper management Research best practices

Key action 4 Focus on continuous improvement
of resources from outside
1 What to show in a
mockup
1. Product/website description: A brief
overview of the product/website,
2 including its key features, dimensions,
and materials used
2. Features and benefits: A detailed
explanation of the features and how
they will benefit the user
3. Technical specifications: A list of the
product's/website's technical
3 specifications, such as dimensions,
weight, power requirements,
connectivity options and hosting
platform
 Buyer persona infographic
“This is a quote, words full of Motivations
wisdom that can inspire anyone
who reads them” 1 Creativity

2 Ecology
Name Personality
3 Music
Age and occupation ● Explorer, adventurous. Likes the
outdoors and camping
Pain points
Bio ● Engaged on social media, speaks
for themselves
Make a short description of what a Knowing your buyer persona’s
typical customer would be. Be ● Not easily influenced by ads or pain point will help you create
precise! social media messages that are tailored to their
needs
 Roadmap infographic
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research
industry and analyze them

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Create a basic version of the product to

Develop a prototype
show investors

Put the prototype through rigorous

Test for usability
testing processes

Analyze feedback Analyze feedback

 Market size overview
$100M Outer circle
Include the total size of the market, which represents
the entire potential customer base for the product or
service
$20M
Middle circle
Identify the target market for the product or service,
which may be a subset of the total market. This could
be based on factors such as demographics, geography,
or specific needs

$5M Inner circle

Indicate the current market size, which represents the
portion of the target market that the company has
successfully captured
 Social media stats
Worldwide reach
xxx billion xh xmin xx
Users around the Average Number of
world time spent platforms used

Platforms with most users

xxx billion xxx billion

Follow the link in the graph to modify its data and then paste the new one here. Country 1 users Country 2 users
For more info, click here
 Case studies
Instagram Content posted on weekdays is
Key takeaway 1 shared more
giveaway
We must design new content to
A product giveaway for our second Key takeaway 2 keep new users
anniversary

Approach Results
● Preparing a set of posts and stories we
can share on Instagram to let more
people know about our brand
● We can get shared more and maybe
23% 80% 10%
reach virality if our content is attractive Increase in shares Increase in Increase in clicks
and easy to share followers
 Thanks
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourwebsite.com

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