The Theory of Production (Autosaved)
The Theory of Production (Autosaved)
•Production involves transformation of inputs such as capital, equipment, labor and land into
output- goods and services.
•An input is anything which a firm uses in the production process while an output is the goods
or services that a firm produces for sale.
•Production theory seeks to analyze input and output relationship and tries to answer the
following questions.
1. Suppose inputs are increased by a given factor, will output increase by the same factor?
2. Suppose there is more than one production process of the produced commodity, how will
output change in response to change in factor proportion? I.e. labour exceeding capital or
capital exceeding labour or labour = capital hence the least cost combination.
3. How can a firm attain the least cost combination of O utputs? Since all firms are profit
maximizing.
FACTORS OF PRODUCTION AND THEIR PAYMENT.
Shirking
-Workers don’t work as hard as they can
-Can be due to laziness or a union strategy
•The law states: “In a production process if one input is increased while
all others are kept constant there is a point at which marginal per unit
output will start to decrease”. It is also known as the “law of diminishing
marginal returns”.
•e.g. if a company increases its labor but manufacturing capacity is kept
constant, initially production will increase but there will be a point when
adding labor will not yield additional output and it will eventually start
to decline.
•Generally the first few inputs are highly productive, but additional units are less
productive
Q Example: Production as workers increase
Each Each
Each Additional Additional
Additional worker worker
worker Is less Decreases
Is equally productive Production
productive
Each
Additional
worker
Is more
Total Product
productive
L 12
Average Product
Average product: total output that is to be produced divided by
the quantity of the input that is used in its production:
APL = Q/L
APK = Q/K
Example:
Q=K1/2L1/2
APL = [K1/2L1/2]/L = (K/L)1/2
APK = [K1/2L1/2]/K = (L/K)1/2
Marginal, and Average Product
-as we move down the isoquant, the slope decreases, decreasing the
MRTSL,K
-this is diminishing marginal rate of technical substitution
-as you focus more on one input, the other input becomes more
productive
MRTS EXAMPLE
Let Q=4LK
MPL=4K
MPK=4L
Find MRTSL,K
MRTSL,K = MPL/MPK
MRTSL,K =4K/4L
MRTSL,K =K/L
Isoquant
Y
Capital Y
IQ4
IQ3
IQ2
IQ1
O Labour X X
Special Production Functions
1. Linear Production Function:
Q = aL + bK
· MRTS constant
· Constant returns to scale
· Inputs are PERFECT SUBSTITUTES:
-Ie: 10 CD’s are a perfect substitute for 1 DVD for storing data.
a - Coefficient
THE THEORY OF COSTS
• Costs of production refer to what is incurred in the process of production.
• These are also costs that do not take form of cash outlays and do not therefore appear in the accounts of a firm.
The implicit and explicit costs both make the economic costs of
production.
Example:
• Suppose you start a business:
- the expected revenue is $50,000 per year.
- the total costs of supplies and labor are $35,000.
- Instead of opening the business you can also work in the bank and
earn $25,000 per year.
What would be calculate the opportunity cost and the accounting profit?
- The opportunity costs are $25,000 –
- The accounting profit is $15,000
Objective of the firm
Suppose a firm has the cost function TC(Q) = 100 + 20Q + Q2;
What would be TFC, ATC, TVC, AVC and MC?
Answers
TFC = 100
ATC(Q)=100/Q+20+Q
TVC(q) = 20Q + Q2
AVC(q) = 20 + Q
MC(q) = 20 + 2Q
The Individual firm’s Decision
• Profit Maximization
● Let’s assume following two conditions for a firm that wants to
maximize profit:
○ It knows its own cost curves
○ Exogenous market price, po of its product that it cannot change
● Economic profit: 𝛱 = 𝑇𝑅 − 𝑇𝐶
TC is total cost including opportunity cost
TR is total revenue. For quantity, q it is equal to: 𝑇𝑅 = 𝑝𝑜. 𝑞
• The firm’s problem
Max = TR(Q) –TC(Q)
NB:
The firm produces output 0Q at total cost 0CBQ0 and sells it at price 0P getting
total revenue 0PAQ0, hence making abnormal profits CPAB.
Profits = TR- TC. 0PAQ0 – 0CBQ0 = CPAB
Long-run Equilibrium
• When economic profits are made, new firms are attracted into the
industry.
● This results in:
○ Increase in production which moves market supply curve to the right.
○ Market demand curve remains same, so the price goes down
○ Decrease in price reduces economic profit of all firms
○ As long as economic profits are positive, new firms keep adding
production, shifting supply curve to the right. Economic profit of each
firm keeps on reducing until it goes to zero.
Monopoly
• A pure monopoly is defined as a single seller of a product or service
with no threat of entry.
● A firm may gain monopoly because of following reasons:
○ Being first in that field
○ Mergers
○ Higher efficiency
○ Control of resources
● Monopoly maximizes profit where MR = MC.
● Monopoly results in price setting by the firm rather than price set by
competition i.e. monopolist firm is price maker not taker.
Price Strategy
• Firms try to maximize profitability for every unit sold by employing different
strategies.
• Price discrimination is one such price strategy in which different prices to
different consumers are charged for the same good or service, for reasons not
associated with the cost of supply.
Conditions for Price Discrimination
● Firms must have sufficient monopoly i.e. they are not price takers.
● Different market segments must be identified i.e. consumers with different
price elasticity of demand.
● There is sufficient information and ability to separate different groups.
● There must be ability to prevent arbitrage i.e. consumers cannot purchase at
the lower price and then resell it. This is easier to achieve for services than
goods.
Types of price discrimination
There are three types of price discrimination:
• First Degree
• Second Degree
• Third Degree.
First Degree Price Discrimination
● It is also known as perfect price discrimination.
● Unlike monopoly, where the seller charges one fixed price to
everyone, in first degree price discrimination, the monopoly seller
charges a maximum price that every consumer is willing to pay,
therefore, there is no fixed price.
Second Degree Price Discrimination
● Second degree price discrimination involves charging different
pricing for different quantities.
• It is achieved by offering larger quantities at lower prices.
• Such nonlinear pricing helps producers in capturing large portion of
total market surplus.
Third Degree Price Discrimination
● Third degree price discrimination occurs when a seller identifies two
(or more) separate groups of buyers that have different demand
elasticities.
● In such case sellers raise profits by setting different prices for the
separate groups. Firms charge higher to the consumers with inelastic
demand whereas they charge lower to the consumers with elastic
demand.
● Example of this is cinema tickets, where the students or seniors ticket
pricing is lower due to their relatively elastic demand.
Other Price Strategies
• Premium pricing means buyers have tendency to assume that
expensive items are more desirable and offer better quality. Businesses
create a value perception by charging higher prices for their products
that are not necessarily of better quality. Such pricing strategy needs
better marketing, packaging etc.
• Price skimming strategy means that firms set higher rates during
introductory phase of a product or service. It allows them to maximize
profits and also cover cost of investment that has gone in the research
for the product. This strategy targets early adopters of a product who
have relatively inelastic demand.
• Psychology pricing is a way to enhance value of a product by pricing
it in such a way e.g. a price of $9.99 appears better than $10.00 and
creates an illusion of enhanced value.
● Bundle pricing means selling multiple products for a price lower
than the sum of individual price of the products. This creates a value
perception.
The end