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Frank Dances Helical Model of Communication

Frank E. X. Dance proposed the Helical Model of Communication in 1967 to depict communication as a dynamic and non-linear process influenced by experience over time. The model portrays communication progressing through five helixes, with each subsequent helix building on the previous ones through integration of new contexts and influences. While simple and including key elements, critics argue the model is abstract and lacks testability or identifiable variables. Nonetheless, it frames communication as cumulative and adaptive based on past interactions and memory.

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58 views15 pages

Frank Dances Helical Model of Communication

Frank E. X. Dance proposed the Helical Model of Communication in 1967 to depict communication as a dynamic and non-linear process influenced by experience over time. The model portrays communication progressing through five helixes, with each subsequent helix building on the previous ones through integration of new contexts and influences. While simple and including key elements, critics argue the model is abstract and lacks testability or identifiable variables. Nonetheless, it frames communication as cumulative and adaptive based on past interactions and memory.

Uploaded by

Dana Maree
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Frank E. X.

Dance’s
Helical Model of Communication
Frank E. X. Dance
• An American communication professor.

• In 1967, Frank Dance proposed the communication model called Dance’s Helix
Model for a better communication process.

• He shows communication as a dynamic and non-linear process, influenced by


time and experience.

• The main characteristic of the model of communication he proposed is that it is


evolutionary.
A Transactional Model
A Transactional Model

First Helix
(Academia,
universities)
Fourth helix Fifth helix
(academia, (academia,
Second Helix Third Helix industry, industry, media
First Helix government media, and culture-based
(Academia, (academia, (academia,
industry, industry, arts, public and civil
universities) artistic research, society, and
business) government)
arts-based societal, natural,
innovation, and economical
society) environments)
The Helix

A helix is compared to the evolution of communication


as a human process, from before birth to a moment in the
present. The cylindrical or conical shape shows that
communication is evolutionary, because it can be viewed
from a broad perspective.

The Helical Model of Communication accumulates and


visualizes these activities and shows the influences of
activities from the past

Also, this model of communication moves backward in a


metaphorical sense.
In this perspective, all activities are considered that
take place in a person’s life from day 1 to a
specific moment in time. These activities influence
the communication process and build a person’s
communication sphere.

This Framework accumulates and visualizes these


activities and shows the influences of activities
from the past.
The Evolution of Communication
in a Human Life

Frank Dance included the concept of time in his


theory. Especially the concept of continuity and
social interaction plays a major role in the
evolution of communication.

According to this theory, a communication process


is the product of what we learnt.
The Pros and Cons of the Model

The Pros

•The model takes a sender and recipient as givens. As a result, it is a two-way


model that resembles conventional communication theories.

•Important elements like intelligence, languages, and past experiences are all
included in the model.

•The model is relatively simple


The Pros and Cons of the Model

The Cons

•The model cannot be tested and is very abstract.

•The model is not organized.

•The model has few to no identifiable variables.

•It is rejected by many critics


Fourth helix Fifth helix
(academia, (academia,
Second Helix Third Helix industry, industry, media
First Helix government media, and culture-based
(Academia, (academia, (academia,
industry, industry, arts, public and civil
universities) artistic research, society, and
business) government)
arts-based societal, natural,
innovation, and economical
society) environments)
Key Highlights:

Early Communication: According to the framework, people start expressing


themselves from early years, even in the most basic ways, as by screaming out
for help.

Cumulative Progression: People's communication grows increasingly complex


and cumulative as they mature and learn. The development of new forms of
communication builds on prior knowledge.

Backward and Forward Movement: In the model, communication is not strictly


linear; it entails considering the past to influence the present and the future.

Adaptation and Change: People modify their communication depending on


prior interactions, changing their behavior in reaction to criticism and memory.
References:

Janse, B. (2019). Helical Model of Communication.


https://www.toolshero.com/communication-methods/helical-model-of-communication
/

Gennaro, C. (2023) What Is The Helical Model Of Communication? The Helical


Model Of Communication In A Nutshell
https://fourweekmba.com/helical-model-of-communication/?fbclid=IwAR2vWyfe2177
MZS87AUx1JBxIMYKXV4RnLlJlpvmiNVRMR_nI-GUfjzwfOU

Linda, C., & Baiba R. The Quintuple Helix Model: Way Of Regional Development
Centres In Latvia To Smart Public Administration
https://www.researchgate.net/profile/Modris-Okmanis/publication/311912202
Thank You

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