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2 - Models of Communication

The document discusses several models of communication including Aristotle's model focusing on rhetoric, Shannon-Weaver's linear model introducing the concept of noise interfering with messages, and Schramm's model asserting communication requires an overlap in the experiences of the sender and receiver. It explores the elements and perspectives each model provides for understanding the communication process.

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Alex Valdecañas
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41 views35 pages

2 - Models of Communication

The document discusses several models of communication including Aristotle's model focusing on rhetoric, Shannon-Weaver's linear model introducing the concept of noise interfering with messages, and Schramm's model asserting communication requires an overlap in the experiences of the sender and receiver. It explores the elements and perspectives each model provides for understanding the communication process.

Uploaded by

Alex Valdecañas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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UNIT 1

NATURE AND
ELEMENTS OF
COMMUNICATION
Warm Up

1. The class will be divided into three groups. Your teacher


will give each of the groups some puzzle pieces.
2. Each group should put the puzzle pieces together and
stick them on the board.
3. Then, you have to explain what you think the model is for.
The best way to understand
communication is to see it
graphically.
Lesson 2

Models of
Communication
Learning 1 Differentiate the
Competency various models of
communication
(EN11/12OC-Ia-3).
Objectives

At the end of the lesson, the learners shall be able to…

● explain how each model represents the


process of communication,
● identify the strengths and weaknesses of
each model; and
● investigate on how scholars work on the
development of each model.
Essential Question

How do the models of communication help in


improving communication?
Learn about It!

What is a communication model?


● It is a conceptual representation that
is used to explain the communication
process.

● Each model offers a different


perspective on the communication
process.
Learn about It!

www.businesstopia.net/communication
Learn about It!
Learn about It!
Learn about It!
Learn about It!
Learn about It!
Learn about It!

Aristotle

• A teacher of rhetoric during


5 B.C.

• He even put up an academy


to produce good speakers in
Athens.
Learn about It!

Aristotle’s Model of Communication


Learn about It!

Linear Communication Model

● presents communication as a one-way activity in which


information flows from the sender to the receiver

● shows only a passive receiver

● feedback - not a part of the process


Learn about It!

Shannon-Weaver’s Model of
Communication
Learn about It!

Shannon-Weaver’s Model of
Communication
Learn about It!

• This model is often called the


“Telephone Model”.
• Shannon and Weaver assert that the
message sent by the Source
(Speaker) is not necessarily the
Message received by the destination
(listener).
• This is due to the interference of
“noise”.
Learn about It!

Wilbur Schramm
• Known as the “Father of Mass
Communication”.
• Came up with 5 models.
• He asserts that communication can take
place if and only if there is an overlap
between the field of experience of the
speaker and the field of experience of the
listener.
Learn about It!

Schramm’s Model of
Communication
Learn about It!

IMPORTANT NOTE:

The field of experience is everything that


makes a person unique – everything
he/she has ever learned, watched, seen,
heard, read, and studied.

In other words, it is everything that a


person has ever experienced or not
experienced, done or not done.
Learn about It!

White’s Model of Communication

Eugene White’s Model tells that


communication is circular and
continuous, without a beginning
or an end. He also introduced
the concept of feedback.

The speaker can only receive


feedback if the speaker is
monitoring the listener.
Learn about It!
Learn about It!
Learn about It!
Learn about It!
Learn about It!

Harold Lasswell’s Model of


Communication
Learn about It!

“who” – Refers to the speaker.


“says what” – is the message.
“to whom” – refers to the listener.
“in which channel” – refers to the sensory
organs through which the
message is sent.
“with what effect?” – means the response or
feedback from the listener.

Since Lasswell is a political scientist, his concern was focused


on this “effect”.
Learn about It!

Frank Dance’s Model of


Communication
Learn about It!

• It is the simplest modern model of communication – a helix –


but is is the most dynamic.

• As a spiral, it represents the fact that communication is


continuous and always ongoing.

• It is also spiral that starts small at the bottom and becomes


bigger as it goes up, meaning communication becomes better
and more in depth as the communicator becomes adept.
Drills

Complete each of the following sentences by supplying the


missing word.
1.) In Eugene White’s Model of Communication, he introduced the concept of
__________ which is the ___________ of the listener as monitored by the
speaker.
2.) Wilbur Schramm asserts that communication takes place if and only there is an
___________ between the ________________ of the sender and the receiver.
3.) Aristotle’s Model of Communication focuses on the speech or the message which
is delivered by the ______________.
4.) The Telephone Model of ___________ and __________ talks about the concept
of ___________ which interferes with communication.
5.) The best way to understand ____________ is to see it ______________.
How will you make use of your knowledge
of the communication models to
communicate effectively?

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