Blue Modern Group Project Creative Presentation
Blue Modern Group Project Creative Presentation
International
Adriani Audrey Aprilia M Alfine Sidiq
Business
Ramadhan Dwi Novanto Vera Andjelita
TOPICS
01 02 03
Why Nation Multinational Foreign Market:
Trade? Corporation Customs and
Culture
WHY NATIONS TRADE?
Source: https://www.economicsdiscussion.net/international-trade/why-do-
nations-trade-international-trade-economics/30317
MULTINATIONAL
CORPORATION
Source: https://www.investopedia.com/terms/m/multinationalcorporation.asp#toc-4-types-of-
multinational-corporations
DEFINITION OF
MULTINATIONAL CORPORATION
An organization that conducts business in at least one nation outside
of its own country is known as a multinational corporation (MNC). It
makes at least 25% of its money outside of its nation of origin. A
multinational company has facilities in different countries around the
world, Multinational corporation can also be known as international
or transnational corporate organizations.
HOW IT WORKS
multinational corporation is a company
operations with multiple nations. May
consider any company with a foreign branch
to be a multinational corporation.
CHARACTERISTICSAND TYPES
Characteristics
• large and powerful organizations
• a global presence in business
• complex organizational structure and business model
Types
• Decentralized Corporation
• Centralized Global Corporation
• International Division Within a Corporation
• Transnational Corporation
ADVANTAGESAND DISADVANTAGES
Advantages Disadvantages
Jobs created domestically are
Developing an international
relocated abroad as a trade-off for
presence can open up new reduced pricing brought about by
markets and sales globalization. Long-term workers in
outsourced industries may find it
opportunities unavailable or more difficult to obtain new
not feasible when operating employment as a result, and
unemployment in the home country
just domestically.
may rise.
FOREIGN MARKET:
CUSTOMSAND
CULTURE
Source: https://www.linkedin.com/pulse/marketing-foreign-countries-cultural-differences-ben-
simon
CUSTOMSAND CULTURE
AT FOREIGN MARKET
entering into foreign market can be both opportunities and challenges to
make a market in a different country. All countries have unique customs,
cultures, and traditions. Cultural understanding plays a successful role in a
foreign market. When expanding into foreign markets, you must recognize
and adapt to the unique characteristics of people from different cultural
backgrounds and their preferences.
• Consumer Behaviour
• Language and
THE SUCCESS OF FOREIGN Communication
MARKET CAN BE DEFINE
BY FIVE WAYS • Symbolism and Imagery
• Cultural Sensitivity
• Product Localization
Source: https://www.linkedin.com/pulse/bridging-gap-how-cultural-understanding-affects-success-
sannino
QnA
Time
CONCLUSION:
International Business refers to a trade across
national borders and at a global or transnational
scale. It allows the business to expand their
markets and reach a global customer, while also
promoting the business and cultural
understanding on each country.
THANKYOU
very
10 VOCABS
Adriani Audrey Aprilia M Alfine Sidiq Ramadhan Dwi Novanto Vera Andjelita