Scribd
Upload
9 views33 pages

Typhography Presentations

Typography is the style or appearance of text. It can be found everywhere and includes different types of fonts such as serif fonts, sans serif fonts, and display fonts. When choosing fonts, it is important to think about your message and to limit yourself to one or two fonts per project. Other important typography terms include kerning, tracking, leading, and hierarchy which are essential for creating professional-looking designs.

Uploaded by

soulreapersynch9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
9 views33 pages

Typhography Presentations

Typography is the style or appearance of text. It can be found everywhere and includes different types of fonts such as serif fonts, sans serif fonts, and display fonts. When choosing fonts, it is important to think about your message and to limit yourself to one or two fonts per project. Other important typography terms include kerning, tracking, leading, and hierarchy which are essential for creating professional-looking designs.

Uploaded by

soulreapersynch9
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 33

TYPOGRAP

HY
typography
What is Typography?
 Typography is the style or
appearance of text.

 Can be found everywhere.


example
example
Common Types of Fonts
•Serif fonts

• Traditional
Projects
example
Sans Serif Fonts
• which is French
for without serif.

• clean and
modern
example
Display fonts
• come in
many different
styles.

• best for small


amounts of text
EXAMPLE
CHOOSING A FONT
- think about your message.
FONTS TO AVOID
Combining Fonts
• less is more.

• It's best to limit yourself to one or two per


project.
Combining Fonts
Other Important Terms

• Kerning • Tracking
• Leading • Hierarchy
- essential for creating professional-looking
designs.
Hierarchy
• used to guide the reader's eye to whatever is most
important.

• It shows where to begin and where to go next.


Leading
• is the space between lines of text, also known as line
spacing.

• The goal is to make your text as comfortable to read as


possible.
example
Tracking
• is the overall “space” between characters

• sometimes called character spacing


Kerning
• is the space between specific characters

• Unlike tracking, it varies over the course of the


word because each letter fits together
differently.
GOOD KERNING
BAD KERNING
PUTTING IT ALL TOGETHER
WITH TYPOGRAPHY
TO DO LIST:
• Learn
• Love
• Live
• Repeat
without typography
to do list
• learn
• love
• live
• repeat

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy