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CMS1101 Lect2 Additional Lecture

Typography is the art and technique of arranging type to make written language readable and appealing. It involves selecting typefaces, point size, line length, line spacing, letter spacing, and kerning. Good typography requires an understanding of basic rules like choosing an appropriate font size and typeface based on the content, using leading that is greater than the font size, adjusting kerning and tracking, and establishing a clear hierarchy through variations in size, color, spacing and weight. Typography is central to design and communication.

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54 views

CMS1101 Lect2 Additional Lecture

Typography is the art and technique of arranging type to make written language readable and appealing. It involves selecting typefaces, point size, line length, line spacing, letter spacing, and kerning. Good typography requires an understanding of basic rules like choosing an appropriate font size and typeface based on the content, using leading that is greater than the font size, adjusting kerning and tracking, and establishing a clear hierarchy through variations in size, color, spacing and weight. Typography is central to design and communication.

Uploaded by

AUGUSTCRISTOPHER TELA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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University of the East

College of Computer Studies and Systems


CMS 1101 Multimedia Systems
Additional Lecture No: 2
Topic: Typography

• Typography is the art and technique of arranging type to make written language readable and
appealing.
• The arrangement of type involves selecting typefaces, point size, line length, line-spacing
(leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning).

Typography rules and terms


• Typography is, quite simply, the art and technique of arranging type. It's central to the work and
skills of a designer and is about much more than making the words legible.
• Good typography is partly down to creative intuition, but it's impossible to become skilled in
typography without understanding the basic rules of the craft – even if you mean to break them.

Choosing a font
• Size
– All typefaces are not created equally. Some are fat and wide; some are thin and narrow.
So words set in different typefaces can take up a very different amount of space on the
page.
– Note: When pairing typefaces - such as when using a different face to denote an area of
attention - it's generally wise to use those that share a similar x-height.
• Leading
– Leading describes the vertical space between each line of type. It's called this because
strips of lead were originally used to separate lines of type in the days of metal
typesetting.
– For legible body text that's comfortable to read, a general rule is that your leading value
should be greater than the font size; anywhere from 1.25 to 1.5 times.
• Tracking and kerning
– Kerning describes the act of adjusting the space between characters to create a
harmonious pairing. For example, where an uppercase 'A' meets an uppercase 'V', their
diagonal strokes are usually kerned so that the top left of the 'V' sits above the bottom
right of the 'A'.
– Kerning similar to, but not the same as, 'tracking'; this relates to the spacing of all
characters and is applied evenly.
• Measure
– The term 'measure' describes the width of a text block. If you're seeking to achieve the
optimum reading experience, it's clearly an important consideration.
• Hierarchy and scale
– If all type was the same size, then it would be difficult to know which the most
important information on the page was. In order to guide the reader, then, headings are
usually large, sub-headings are smaller, and body type is smaller still.

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University of the East
College of Computer Studies and Systems
CMS 1101 Multimedia Systems
– Size is not the only way to define hierarchy – it can also be achieved with color, spacing
and weight.

Credits to Baculfo,Cleo and Lappay, Geraldine:

References:
• http://www.creativebloq.com/typography/what-is-typography-123652

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