PESTLE Analysis

1- Brainstorm all possible environmental factors that may affect the performance of your business.
Start from the provided PESTLE tree structure (Page-1)
2- Identify the potential opportunities and/or threats that may arise from each factor.
Use the provided PESTLE tree structure (Page-2)
3- Identify sources of information for each environmental factor.
Use the provided PESTLE tree structure (Page-3)
4- Prepare the analysis questionnaire to be used during the research and data collection.
Use the provided template (Page-5)
5- Collect external environmental data from the appropriate data sources.
Use the provided data collection plan (Page-6) and the provided data collection outcome (Page-7)
6- Analyze the collected data (Identify the significant opportunities and threats).
Use the provided template (Page-8 and Page-9)
7- Take appropriate actions where you have identified significant opportunities and threats.
Use the provided action list template (Page-10)
 Customer protection laws Local Ethical Cross-cultural Climate change

1
NGO
government needs
Product safety laws International Attitude toward
bylaws International
and national waste disposal
Product labeling laws
Advertising Antitrust and standards Attitude towards
laws Competition Attitude sustainable energy
bribery laws towards
recycling Attitude towards
Government & universities Discrimination
Workforce competency laws
LE green products
research focus GA Environment Natural Language skills
E-commerce trends R&D funding & spending L standards Health & safety standards
Technological change rate resources Education levels
Health
Social media trends R&D productivity Automation New technology TAL Lifestyle consciousness Literacy rate
maturity development MEN trends
Access to basic N Health status Attitudes toward work
infrastructure TE R O Cultural
VI
Working Copyright and
remotely piracy laws CH N barriers Social welfare programs
NO E Values and
Protection & security LO Demographics
Software licensing GIC beliefs
L
AL C IA Age distribution
S O
Legislative changes Access to basic information Gender distribution Population growth rate
Labor laws and policy
Wealth distribution Customer access to credit
Corporate social Nationalization Government stability
responsibility Currency exchange
Globalization Spending patterns
rates
Legislations Income levels
Tariffs and taxation laws Spending power Interest
POLIT rates
ICAL I C
Import & export restrictions Political stability
ECONOM Unemployment rates
Trade laws and Market Inflation trend
regulations Corruption level Economic conditions Retirement age
stability
Threats of wars Organized crime level Seasonality issues
 Customer protection laws Local Ethical Cross-cultural Climate change

2
NGO
government needs
Product safety laws International Attitude toward
bylaws International
and national waste disposal Potential Opportunity
Product labeling laws
Advertising Antitrust and standards Attitude towards
laws Competition Attitude sustainable energy Potential Threat
bribery laws towards
recycling Attitude towards
Government & universities Discrimination
Workforce competency laws
LE green products
research focus GA Environment Natural Language skills
E-commerce trends R&D funding & spending L standards Health & safety standards
Technological change rate resources Education levels
Health
Social media trends R&D productivity Automation New technology TAL Lifestyle consciousness Literacy rate
maturity development MEN trends
Access to basic N Health status Attitudes toward work
infrastructure TE R O Cultural
VI
Working Copyright and
remotely piracy laws CH N barriers Social welfare programs
NO E Values and
Protection & security LO Demographics
Software licensing GIC beliefs
L
AL C IA Age distribution
S O
Legislative changes Access to basic information Gender distribution Population growth rate
Labor laws and policy
Wealth distribution Customer access to credit
Corporate social Nationalization Government stability
responsibility Currency exchange
Globalization Spending patterns
rates
Legislations Income levels
Tariffs and taxation laws Spending power Interest
POLIT rates
ICAL I C
Import & export restrictions Political stability
ECONOM Unemployment rates
Trade laws and Market Inflation trend
regulations Corruption level Economic conditions Retirement age
stability
Threats of wars Organized crime level Seasonality issues
 Customer protection laws Local Ethical Cross-cultural Climate change The Internet

3
NGO Commercial databases
government needs
Product safety laws International Attitude toward Government databases
bylaws International Journals and newspapers
and national waste disposal
Product labeling laws Industry publications & magazines
Advertising Antitrust and standards Attitude towards Industry related conferences
laws Competition Attitude sustainable energy Customers, suppliers & partners
bribery laws towards Personal contacts
recycling Attitude towards Professional colleagues
Government & universities Discrimination
Workforce competency laws
LE green products Internal databases and reports
research focus GA Environment Natural Language skills
E-commerce trends R&D funding & spending L standards Health & safety standards
Technological change rate resources Education levels
Health
Social media trends R&D productivity Automation New technology TAL Lifestyle consciousness Literacy rate
maturity development MEN trends
Access to basic N Health status Attitudes toward work
infrastructure TE R O Cultural
VI
Working Copyright and
remotely piracy laws CH N barriers Social welfare programs
NO E Values and
Protection & security LO Demographics
Software licensing GIC beliefs
L
AL C IA Age distribution
S O
Legislative changes Access to basic information Gender distribution Population growth rate
Labor laws and policy
Wealth distribution Customer access to credit
Corporate social Nationalization Government stability
responsibility Currency exchange
Globalization Spending patterns
rates
Legislations Income levels
Tariffs and taxation laws Spending power Interest
POLIT rates
ICAL I C
Import & export restrictions Political stability
ECONOM Unemployment rates
Trade laws and Market Inflation trend
regulations Corruption level Economic conditions Retirement age
stability
Threats of wars Organized crime level Seasonality issues
4 Factors
Summary of Steps 1, 2, and 3
Potential Opportunities / Threats Sources of Information

Political Tariff

Economic

Social

Technological

Legal

Environmental
5 Factors
PESTLE Questionnaire
Questions

Political

Economic

Social

Technological

Legal

Environmental
6 Factors
PESTLE Data Collection Plan
What? Who? Who?

Political

Economic

Social

Technological

Legal

Environmental
7 Research and Data Collection Outcome
Factors Data Collection Outcome

Political

Economic

Social

Technological

Legal

Environmental
8 Factors
Data Analysis Findings
Opportunities / Threats More Information

Political

Economic

Social

Technological

Legal

Environmental
9 Data Analysis Findings
Presentation

Political Economic Social

Technological Legal Environmental

Political

Economic

Social

Technological

Legal

Environmental