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Arnav Singh PPT SIP

The document discusses a study on digital marketing conducted as a summer internship project. It provides an introduction to digital marketing and its key takeaways. It then outlines the objectives and methodology of the study, including data collection, sampling techniques, data analysis, findings and limitations.

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arnav singh
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44 views12 pages

Arnav Singh PPT SIP

The document discusses a study on digital marketing conducted as a summer internship project. It provides an introduction to digital marketing and its key takeaways. It then outlines the objectives and methodology of the study, including data collection, sampling techniques, data analysis, findings and limitations.

Uploaded by

arnav singh
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SUMMER INTERNSHIP REPORT

TOPIC: A STUDY ON DIGITAL MARKETING

SUBMITTED BY– ARNAV SINGH

ENROLLMENT NO – 00418088881

COURSE- B.COM ( HONS)


INTRODUCTION
The term digital marketing refers to the use of digital channels to market products
and services to reach consumers. search engines, and other similar channels. Digital
marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and
is often considered a new way for companies to approach consumers and understand
their behaviour. Companies often combine traditional and digital marketing
techniques in their strategies.
KEY TAKE AWAYS

• Digital marketing involves marketing to consumers through any number of digital


channels.
• This form of marketing is commonly executed on websites, mobile devices, and
social media platforms.
• This form of marketing is different from internet marketing, which is exclusively
done on websites.
• Digital marketing is a broad field, including attracting customers via email, content
marketing, search platforms, social media, and more.
• One of the biggest challenges digital marketers face is how to set themselves apart
in a world that is oversaturated with digital marketing ads.
OBJECTIVES OF THE STUDY

• 1.1 PRIMARY OBJECTIVE


• To know overall about the company of India Expo Mart and also
know about digital marketing of the company.

• 1.2 SECONDARY OBJECTIVE


• • To learn, get acquainted and fulfil the academic purpose.
• • To focus on major elements of digital marketing.
DATA ANALYSIS

DATA COLLECTION
The data for the survey will be conducted from both primary as well as secondary sources.
Primary Data: Primary data was collected using the interview technique through questions. The survey data was
collected by using questionnaires. The questionnaire has been formatted with both open and closed-structure
questions. This study includes two different questionnaires, one for the employees working at India Expo Mart Ltd
and another for its visitors.
Secondary Data: Data was collected from websites going through the records of the organization etc. It is the data that
has been collected by an individual or someone else other than those of our particular research study.
SAMPLING
• Sampling is concerned with the selection of a subset of individuals from within a
statistical population to estimate the characteristics of the whole population. The
sampling method used for this project is random.

• Sample Size: It is the number of observations used for calculating estimates of a


given population. For example, if we interviewed 30 random students at a given
high school to see if they liked a certain music artist, "30 students" would be our
sample size. The sample size for employees is taken to be 30 and for visitors, it is
taken as 70 for this study.
ANALYSIS OF DATA
• The collected data is categorized systematically according to the
needs of the objective. A questionnaire was prepared for getting
feedback from employees and marketing team and the general public
visitor about digital marketing and was distributed questionnaire for
the study.
• Analysis of the data is done as per the survey finding the percentage
of the people's opinions was analysed and expressed in the form of
different charts.
SAMPLING TECHNIQUE
• The sampling technique adapted to conduct the survey was 'Random
Sampling' and the area of the research was concentrated in the city of
Greater Noida in the office of India Exposition Mart Ltd. The survey was
conducted by interacting with the employees and visitors. The sampling
units for the study include the employees and visitors of the India
Exposition Mart Ltd. The sample size included for conducting the study is
70 visitors of India Exposition Mart Ltd. and 30 employees of India
Exposition Mart Ltd.
FINDINGS
• • India Exposition Mart Ltd is in the process of adapting to online media
advertising procedures. This study assisted with investigating the impact of
digital marketing and what it means for their organization.
• • We came to know that IEML gains its visitors and guests from various sources
through the process of digital marketing, Facebook and YouTube being the main
contributors. Individuals say that digital marketing opens them to various
information, and events circulating. wide assortments and assists them with
setting aside cash and time. Individuals emphatically accept that web-based
media assumes a vital part in web-based media promotion.
• • The members want IEML to stand more on digital platforms and prefer using
digital channels for communication, they also want the organization to use more
digital platforms, as is mentioned in the theory social media has provided a two-
way communication flow, thus digital marketing can help in building a good
relationship between the company and its.
LIMITATIONS

The study is subjected to the following limitations:

• Time Constraint: To the time limitation I could not gather more information to justify the
exact condition.
• Lack of Knowledge: As a student, in the research field, I have no past practical experience
in data collection, data processing, data analysis, integration, and presentation.
• Small Sample Size: The study is limited by the size of the sample. As the sample size is
very small, geographical and regional differences could not be included.
• Customer’s Willingness: Most of the customers of the working and employees. So, they
could not give me enough time to fill up the questionnaire.
CONCLUSION
• As it is said digital presence and social media are the new phase of
marketing and have made changes in the field of working of
marketing, this has been seen in the findings and the theory
presented.
• People have different views about it. But the fact is this digital
marketing has tremendous potential to increase sales provided
businesses should know to implement it in the right way.
• Benefits like increased brand recognition and better brand loyalty
can be gained through an effective digital media plan. Digital
marketing campaign help in reduction in costs, boost inbound traffic,
and better ranking in search engines.
REFERENCES
There was an extensive need for and flow of information while analysing and writing the report, which was gathered
through various sources, listed below

BOOKS:
• Vandana Ahuja 2015 - ‗Digital Marketing‘
• Dawn McGruer 2020 - ‗Dynamic Digital Marketing: Master the World of Online

WEBSITES:
• https://indiaexpomart.com/
• https://www.scribd.com/
https://www.greaternoidaauthority.in/ieml

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