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30 views12 pages

Seminar Presentation

Uploaded by

premjadhav76989
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SEMINAR TOPIC:-DIGITAL MARKETING

AND TECHNOLOGY
Presented by :- Prem Amruta Jadhav

Class :- FE VI (DS) ROLL NO :- 1621

GUIDE D BY :- kale Mam


Contents:-
•Introduction to digital marketing

•Importance of digital marketing in college presentation

•Key digital marketing channels

•Search engine optimization (SEO)

•Social media marketing

•Email marketing

•Content marketing

•Measuring digital marketing

•Conclusion and next step


Introduction to Digital
Marketing
Digital marketing is the art of leveraging online platforms and digital
technologies to promote products, services, and ideas. It encompasses a wide
range of strategies and techniques that can help businesses and individuals reach
their target audience more effectively.
Importance of Digital Marketing in College
Presentations
Reach a Wider Audience Enhance Engagement Showcase Expertise

Incorporating digital marketing Demonstrating your knowledge


Digital marketing allows you to tactics can make your of digital marketing can
connect with a global audience presentations more interactive showcase your expertise and
beyond the confines of your and engaging for your audience. make you stand out among your
college campus. peers.
Key Digital Marketing Channels

Search Engine Social Media Email Marketing Content Marketing


Marketing Marketing
Crafting targeted email
Optimizing your online Building a strong brand campaigns to nurture Creating valuable and
presence to rank higher presence and engaging leads and foster informative content to
in search engine results. with your audience on customer relationships. attract and retain your
social platforms. target audience.
Search Engine Optimization (SEO)

1 Keyword Research 2 On-Page Optimization


Identifying the right keywords and phrases that Ensuring your website and content are
your target audience is searching for. optimized for search engines.

3 Link Building 4 Technical SEO


Acquiring high-quality backlinks to improve Optimizing the technical aspects of your
your website's authority and visibility. website to enhance search engine crawling and
indexing.
Social Media Marketing
1 Platform Selection
Choose the social media platforms that align with your target audience and brand.

2 Content Creation
Develop a content strategy that engages your followers and showcases your
expertise.

3 Audience Engagement
Actively interact with your followers, respond to comments, and build relationships.
Email Marketing
List Building Personalization
Grow your email subscriber base through lead Tailor your email content to the specific interests
magnets and opt-in forms. and needs of your subscribers.

Automation Analytics
Leverage email automation tools to streamline Track key metrics like open rates, click-through
your marketing efforts and save time. rates, and conversions to optimize your
campaigns.
Content Marketing
Identify Goals
Clearly define your content marketing objectives, whether it's to educate, entertain, or
convert.

Create Valuable Content


Develop high-quality content that resonates with your target audience and solves their
pain points.

Promote and Distribute


Leverage various channels to effectively promote and distribute your content to reach
a wider audience.
Measuring Digital Marketing Success
Metric Description

Website Traffic The number of visitors to your website, including


unique visitors and page views.

Engagement Metrics that measure how users interact with your


content, such as bounce rate, time on page, and
social media engagement.

Conversions The number of users who complete a desired


action, such as making a purchase or filling out a
form.

Return on Investment (ROI) The ratio of the net profit generated from your
digital marketing efforts to the cost of those efforts.
Conclusion and Next Steps

By incorporating digital marketing into your college presentations, you can


effectively reach and engage your audience, showcase your expertise, and
position yourself for success in the digital age. Consider exploring the key digital
marketing channels and implementing strategies that align with your goals and
target audience.
THANK YOU

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