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1st Module E Commerce Introduction 1st Module

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27 views18 pages

1st Module E Commerce Introduction 1st Module

Uploaded by

boburovich122
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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E-Commerce & Digital Marketing

BISWAJIT PRADHAN
Introduction To E-Commerce
• E-Commerce
E-commerce, short for electronic commerce, refers to
the buying and selling of goods and services over the internet

Key components of e-commerce include:-


• online shopping websites
• electronic payments
• online banking
• various electronic data interchange systems
History:-
• E-commerce actually goes back to the 1960s when
companies used an electronic system called the
Electronic Data Interchange to facilitate the transfer of
documents. It wasn't until 1994 that the very first
transaction. took place. This involved the sale of a CD
between friends through an online retail website called
NetMarket
Advantages
• Global Reach
• Increased Accessibility
• Cost Savings
• Convenience for Customers
• Diverse Product Offerings
• Personalization and Targeting
Advantages
• Efficient Marketing and Advertising
• Streamlined Transaction Processes
• Customer Analytics
• Lower Entry Barriers
• Improved Scalability
• Real-time Communication
• Reduced Environmental Impact
Disadvantages of E commerce
• Security Concerns:
• Lack of Personal Interaction:
• Dependency on Technology:
• High Competition:
• Logistical Challenges:
• Product Quality Concerns:
Disadvantages of E commerce
• Payment Risks:
• Digital Divide:
• Privacy Issues:
• Regulatory and Legal Challenges:
• Technical Issues:
• Customer Service Challenges:
• Fraud and Scams:
• Initial Setup Costs:
• Resistance to Change
Traditional Commerce Vs E-Commerce
Difference Traditional Commerce E-Commerce

Location Physical presence required Operates online

Accessibility Limited operating hours 24/7 availability

Customer reach Local or regional Global

Overhead costs Higher due to rent, utilities, and Lower due to reduced
staff infrastructure needs
Transaction process Face-to-face interactions Online transactions and automation

Inventory management Manual tracking and storage Digital inventory management


systems

Cost comparison Higher prices due to operating Potential for cost savings and
expenses discounts
E-commerce Business Model
• B2C (Business-to-consumer).
• B2B (Business-to-business).

• C2B (Consumer-to-business).
• C2C (Consumer-to-consumer).

• B2G (Business-to-government).
• D2C (Direct-to-consumer)
Value Delivery Methods for Ecommerce Innovation
• White label
• White labeling is when a company brands and sells a product under its own
name and logo, but it is manufactured or purchased from a third-party
distributor. This can help boost brand visibility while minimizing manufacturing
costs.

• White labeling is popular within heavily reproduced industries such as fashion


and cosmetics.
Private label
• A private label product is one that a retailer gets produced
by a third party but sells under its own brand name. The
retailer controls everything about the product or products.
That includes the product's specs, how it’s packaged and
everything else besides.

• Private label products are then delivered to the retailer to


sell. As far as consumers are concerned, they’re the
company’s ‘own brand’ products.
Dropshipping.
• One of the fastest-growing methods of ecommerce is
dropshipping.

• Typically, dropshippers market and sell items fulfilled by a


third-party supplier, like AliExpress or Printful.
Dropshippers act as a middle man by connecting buyers
to manufacturers. Easy-to-use tools can allow users to
integrate inventory from suppliers worldwide for their
storefronts.
Ecommerce Infrastructures
• Ecommerce infrastructures are hardware and software
components required to operate and maintain an online
store.
• They are the foundation upon which ecommerce
businesses are built, empowering businesses to sell their
products and services over the internet.
• hardware
• software
• online transactions
• process orders.
E-commerce UX
eCommerce Website Design Principles
• User-Friendliness
• Brand Identity
• Trust and Security
• Searchability
• Product Descriptions
• Minimalistic Approach
• Calls to Action
• Customer Reviews
• Optimization for Mobile
E - commerce sales life cycle model(ESLC)
case studies of successfull e commerce
• AMAZON
• UZUM MARKET
• ALIBABA
• FLIPKART
• MYNTRA

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