Introducing ECO-Bloom

Candles
Brand’s Logo
Introducing ECO-Bloom Candles, our
eco-friendly candles are hand-poured
using sustainable materials, delivering a
delightful fragrance with a clean burn.
Illuminate your space responsibly with
ECO-Bloom Candles.
 Sustainable ECO-Bloom Candles for
Greener Homes
Our ECO-Bloom candles are handcrafted using
natural soy wax and essential oils, creating a
relaxing and eco-friendly atmosphere in any
space. With various floral scents to choose
from, our candles are the perfect addition to
your home decor.

"Illuminate your life with sustainable

warmth and beauty, one candle at a
time."
 Candle Never Die Use Up All Day The Spark Of A
Life
.

Calms the mind Stimulates memory

Creates ambiance Improves mood

 Name of Founders

The Founders of Eco-Bloom Scented Candles are as Follow:

 Ahmar Ali
 Haider Ali
 Kashan Habib
 Rameez Ahmad
Scented candles crafted from
eco-friendly materials

 Sustainable Materials: Crafted from natural wax,

essential oils, and eco-friendly wicks.
 Embedded Seeds: Plantable seeds in the wax for
sustainable planting after use.
 Natural Mosquito Repellent: Infused with
citronella and lavender to naturally repel
mosquitoes.
 Reusable Containers: Elegant jars designed for
reuse, reducing waste and promoting sustainability.
 Problem with Existing Products in
Market (Market Gap)
Lack of Eco-friendly Options: Most
competitors use non-sustainable materials and
lack environmentally friendly features.
Absence of Multi-functional Benefits:
Traditional candles only provide scent.
Limited Customization: Existing products offer
little to no customization in fragrance layers.
Non-reusable Packaging: Existing Products
used single-use containers.
Insufficient Personalization: Existing market
lacks the option for personalized scent
experiences and sustainable planting solutions.
 Solution Provided by Eco-Bloom Scented
Candles

 Eco-friendly Design: Crafted from natural materials and

embedded with Plantable seeds, aligning with the growing
demand for sustainable products.
 Multi-functional Benefits: Three – In – One Product
 Customizable Fragrance Experience: Offers layered scents
and culturally relevant options, allowing customers to
personalize their aroma journey and connect with local
traditions.
 Reusable and Elegant Packaging: Reducing waste and
adding long-term value to the product.
 Enhanced Personalization and Engagement: Meeting
diverse customer preferences and fostering brand loyalty.
 Opportunity For Eco-Bloom Candles in
Market

Growing Demand for Sustainable Products: Capitalize on the

increasing consumer preference for eco-friendly and sustainable home
products.
Expanding Wellness and Home Fragrance Market: Tap into the
booming market for wellness and home fragrance products with a
unique, multi-functional offering.
Rising Trend of Customization: Leverage the growing trend of
personalized experiences by offering customizable scent layers and
planting options.
Global Market Reach: Utilize e-commerce platforms to reach a wide,
international audience, expanding beyond local markets.
 Target Market

 Environmentally Conscious Consumers: Seek eco-friendly products and

sustainability; attracted to natural materials and embedded seeds for planting.
 Home Decor Enthusiasts: Value elegant, unique items with both aesthetic
appeal and functionality; drawn to customizable fragrance layers and beautiful
candle jars.
 Residents in Mosquito-Prone Areas: Need natural mosquito repellent
solutions; appreciate citronella and lavender for a pleasant, pest-free ambiance.
 Cultural and Seasonal Shoppers: Desire culturally relevant and seasonal
fragrances; enjoy customizing scent experiences with local favorites like
jasmine and sandalwood.
 Competition of Eco-Bloom Candles

The current candle market in Pakistan

 The market of multi-scented candles has just emerged in Pakistan

 People who conscious with decoration mostly prefer it.
 People mostly use traditional candles available in market, only for the purpose of light.
 Competition is considerably low because low number of manufacturers in market.
 Moreover, currently there is no competitor in Pakistan that provide multi-scented candles with
mosquito repellent properties.
 The few competitors of this Product are Lahore Candle Company, Scentsation Candles,
Heavenly Candles Pakistan and Serene Scents but they don't provide such Product.
 Marketing and Sales

 Utilize online marketplaces (Instagram, Facebook, TikTok), and local eco-friendly

stores.
 Distribute press releases, collaborate with environmental organizations, and participate
in eco-friendly events.
 Engage on social media, provide customer service through WhatsApp and Messenger,
and gather feedback.
INSTAGRAM FACEBOOK TIKTOK

"DiscoverEcoBloom "Elevate your "Transform your home

Luxurious, eco-friendly ambiance sustainably into a sustainable
candles with with EcoBloom: sanctuary with
customizable scents and Luxury candles that EcoBloom: Luxurious
embedded seeds – light, nurture your space scents, eco-friendly
plant, and bloom!" and the planet." design, and practical
benefits!".
 Marketing and Sales

 Provide discounts for bulk purchases, seasonal sales, and referral

programs.
 Utilize social media, email marketing, and influencer partnerships.
 Create informative content like blog posts, videos, and infographics.
 Collaborate with eco-friendly bloggers, magazines, and influencers.
 Offer subscription-based services for regular deliveries.
 Management Team

 The founders of EcoBloom Scented Candle came together with a shared

vision of creating a product that harmonizes luxury, sustainability, and
practicality.
 Each member brings a unique set of skills and expertise to the table, allowing
for a holistic approach to product development, marketing, and operations.
 Their diverse backgrounds and complementary skill sets enable them to
address various aspects of the business effectively, from product design to
market positioning and customer engagement.
 Financial Projections

Revenue Projections:

 Primary revenue from product sales: PKR 850 per

candle. Product Price
Fixed Costs:
 Equipment and setup: PKR 120,000. Wax and fragrance 200
 Initial marketing and branding: PKR 70,000. oil
 Salaries for the first month: PKR 60,000. Jars and wicks 100
 Total one-time fixed costs: PKR 250,000.
Variable Costs (Per Candle): Embedded seeds 50
 Raw materials: PKR 400. Packaging 50
 Production labor: PKR 20.
 Shipping and handling: PKR 10.
 Total variable cost per candle: PKR 430.
 Financial Projections

Profit Margin Analysis: Product Cost

 Gross margin approximately 52.94%.
 Net profit margin around 17.65%. Candle making 100,000
equipment

Start-up Costs:
Packaging setup 20,000
 Fixed costs for equipment, setup, marketing, and
salaries totaling PKR 250,000. Salaries per 60,000
 Variable costs per candle including raw materials, month
labor, and shipping approximately PKR 430. Digital Marketing 20,000
campaigns
Initial trademark 50,000
registration
Variable cost 430 (per candle)
 Financial Projections

Break-Even Point

 Break-even point for EcoBloom Scented Candle is reached at approximately 595 candles sold.
 At this point, total revenue equals fixed costs (PKR 250,000) plus variable costs (PKR
255,850), totaling PKR 505,850.
 Beyond the break-even point, each candle sold contributes to profit, crucial for sustainable
growth.
 Initial investment of PKR 400,000 covers startup costs, eliminating the need for additional
funding to reach break-even.
 Break-even expected to be achieved within the first few months of operation, ensuring
financial stability and growth.
 Current Status of Eco-Bloom Candle

 Preparation Phase: Equipment and packaging setup completed, with initial

marketing and branding efforts underway.
 Team Establishment: Hiring process initiated with two workers recruited for
production, ensuring operational readiness.
 Financial Readiness: Initial budget of PKR 400,000 allocated, covering fixed
costs and providing for initial variable costs.
 Market Entry Strategy: Marketing strategy focused on leveraging digital
platforms for cost-effective outreach, targeting online marketplaces and local
eco-friendly stores.
 Production Planning: Initial production run planned for 176 candles, aligning
with available budget, with strategies in place for phased production and cost
optimization.
 Financing Sought

 Initial Capital Requirement: Seeking financing to cover startup costs and initial
production expenses.
 Amount Needed: Targeting a financing amount of PKR 250,000 to facilitate the venture's
launch.
 Allocation of Funds:
 Equipment and Setup: PKR 120,000
 Initial Marketing and Branding: PKR 70,000
 Salaries for First Month: PKR 60,000
 Investment Utilization:
 Candle Making Equipment: Purchase of essential machinery for production.
 Branding and Marketing: Investment in promotional materials and digital campaigns.
 Salaries: Compensation for initial workforce to ensure smooth operations.

 Summary

Unique Value Proposition: Customizable layered fragrances and embedded

plantable seeds offer a personalized, eco-friendly experience.
Eco-Friendly and Sustainable: Made from natural materials, promoting
sustainability and aligning with consumer demand for eco-friendly products.
Innovative Product Features: Combines luxury, practicality, and environmental
consciousness in one elegant product, with natural mosquito repellent properties.
Positive Market Response: Strong initial customer feedback and growing
interest in EcoBloom's unique blend of luxury and sustainability.
THANK YOU