IEC COLLEGE OF ART & FASHION

Affiliated with Limkokwing University of Creative

Technology

RETAIL BUSINESS PROFILE

BUSINESS CONCEPT
BUSINESS NAME: ECOBLOOM
INDUSTRY: SUSTAINABLE RETAIL
LOCATION: ONLINE (NATIONAL/INTERNATIONAL SHIPPING) & PHYSICAL STORE
FOUNDED: 2024
BUSINESS TYPE: RETAILER OF ECO-FRIENDLY PRODUCTS

MISSION STATEMENT
At Ecobloom, we are dedicated to providing sustainable, natural, and eco-friendly personal
care, wellness, and home products. Our mission is to make conscious living more accessible
and enjoyable, offering high-quality products that align with our values of environmental
responsibility and ethical sourcing.

TARGET MARKET
Our target market consists of environmentally-conscious consumers who value
sustainability and natural products. We aim to serve individuals who are looking to make
responsible choices for their health and the planet. Our audience includes:
1. DEMOGRAPHICS:
- Age: Primarily 18-45, with a focus on millennials and Gen Z who are more likely to
prioritize sustainability in their purchasing decisions.
- Income: Middle to upper-middle class; individuals willing to spend slightly more on
premium, eco-friendly products.

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Technology

- Gender: Primarily female, but inclusive of all genders who are interested in sustainable
self-care and wellness.
- Location: Urban and suburban areas, with a high concentration in areas that prioritize
green living, like metropolitan cities.
- Lifestyle: Active, health-conscious, and eco-aware individuals, including vegans,
vegetarians, and people interested in organic living, yoga, mindfulness, and wellness.
2. PSYCHOGRAPHICS:
- Values: Sustainability, eco-consciousness, health, wellness, and ethical consumerism.
- Behavior: Regular online shoppers, likely to engage in environmental causes, and
interested in natural, cruelty-free, and organic products.
- Lifestyle Needs: Seeking products that enhance their self-care routines, promote a clean
and natural lifestyle, and reduce their environmental footprint.

PRODUCT OFFERINGS
PERSONAL CARE AND BEAUTY
1. Herbal Hair Oils: Infused with natural ingredients like amla, bhringraj, or hibiscus for scalp
health and hair nourishment.
2. Clay-Based Face Masks: Bentonite or kaolin clay masks blended with essential oils for
deep cleansing.
3. Natural Deodorants: Made from coconut oil, shea butter, and baking soda for chemical-
free freshness.
4. Handcrafted Solid Perfumes: Using beeswax and essential oils for an eco-friendly,
portable fragrance.
5. Lip Scrubs: Made with sugar, honey, and natural oils for exfoliating lips.

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Affiliated with Limkokwing University of Creative
Technology

HOME AND WELLNESS

6. Soy Wax Candles: Scented with essential oils and free from paraffin.
7. Reusable Beeswax Wraps: An alternative to plastic wrap for food storage.
8. Herbal Sachets: Filled with dried lavender, chamomile, or rose petals for calming scents in
wardrobes or rooms.
9. Natural Room Sprays: Blends of distilled water and essential oils for eco-friendly air
freshening.
10. Plant-Based Cleaning Products: Handmade soaps or sprays for household cleaning.

BATH AND BODY

11. Handmade Loofahs: Made from natural fibers for gentle exfoliation.
12. Bath Bombs: Created with natural dyes and essential oils for luxurious baths.
13. Exfoliating Body Scrubs: Sugar or salt scrubs mixed with oils and natural fragrances.
14. Foot Soaks: Infused with herbs like mint or eucalyptus for relaxation and rejuvenation.
15. Charcoal Soaps: Known for their detoxifying and cleansing properties.

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Affiliated with Limkokwing University of Creative
Technology

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 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative
Technology

MARKET POSITIONING
EcoBloom positions itself as a premium eco-conscious brand committed to offering natural,
handmade personal care products that prioritize sustainability, health, and well-being.
Targeting environmentally aware consumers, EcoBloom bridges the gap between luxury and
responsibility by delivering high-quality, artisanal products with minimal environmental
impact. Our focus is on creating an immersive self-care experience rooted in nature,
ensuring our customers feel good about their purchases both for themselves and the planet.

COMPETITIVE ADVANTAGES
1. 100% Natural and Handmade
Each product is crafted using only natural, high-quality ingredients, such as yak milk,
turmeric, and essential oils, ensuring safety and effectiveness without harmful chemicals.
Handmade production ensures uniqueness and attention to detail in every item.
2. Sustainability Focus
EcoBloom's commitment to sustainability is evident in our use of biodegradable materials
(e.g., bamboo toothbrushes), plastic-free packaging, and eco-friendly sourcing practices.
Customers can align their personal care routine with their environmental values.
3. Locally Inspired Ingredients
Our products incorporate locally sourced, culturally significant ingredients like yak milk and
turmeric, offering a distinctive edge in authenticity and connection to nature. This highlights
EcoBloom’s dedication to supporting local communities and traditions.
4. Wide Product Range
With a diverse lineup, including soaps, shampoos, face masks, lip balms, and bath salts,
EcoBloom caters to various customer needs, making us a one-stop solution for natural
self-care essentials.

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Technology

5. Affordable Luxury
While our products deliver a luxurious experience, they remain accessible to a broad
audience, balancing affordability with exceptional quality.
6. Trust and Transparency
We are transparent about our ingredients, production processes, and environmental
initiatives, building trust with our eco-conscious customers who value honesty in the brands
they support.
7. Ethical Practices
EcoBloom stands out for its ethical commitment: cruelty-free testing, fair labor practices,
and a pledge to give back to environmental and community causes.
8. Growing Demand for Eco-Friendly Products
EcoBloom is perfectly positioned in the growing market for sustainable and natural
products, capitalizing on the increasing awareness of health and environmental issues.

PRODUCT ASSORTMENT PLANNING

1. PRODUCT SELECTION
At EcoBloom, we carefully curate our product assortment to meet the needs of our
customers while staying true to our eco-conscious mission. Our selection process focuses on
offering high-quality, natural, and handmade products that resonate with the growing
demand for sustainable self-care solutions.

KEY PRODUCT CATEGORIES: We specialize in eco-friendly personal care products that

include yak milk soaps, onion-based shampoos, turmeric face masks, beeswax lip balms,
bamboo toothbrushes, and herbal bath salts. These categories represent the core of our
business and address various customer needs, such as hydration, hair health, and
relaxation.

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Technology

Top-Selling Items: To drive sales and customer satisfaction, we prioritize versatile, high-
demand items. For instance, our turmeric face masks and onion-based shampoos are
positioned as flagship products, owing to their effectiveness and natural benefits.

SEASONAL TRENDS: We recognize the importance of adapting to seasonal preferences.

During the winter months, we focus on promoting moisturizing and protective products,
such as yak milk soaps and beeswax lip balms. Conversely, in the summer, we highlight
refreshing and light products like turmeric face masks and herbal bath salts. This strategy
ensures that we stay relevant and cater to seasonal customer needs.
- Soaps: We offer a variety of handmade, natural soaps, including our signature Yak Milk
Soaps, which are rich in moisturizing properties, perfect for dry or sensitive skin. These
soaps are carefully crafted to retain the natural benefits of yak milk while maintaining eco-
friendly production methods.
- Shampoos: Our Onion-Based Shampoos are designed to support hair growth and reduce
hair loss. The formulation is gentle yet effective, utilizing onion’s natural properties to
nourish the scalp and strengthen hair follicles, all while being free of harsh chemicals.
- Face Masks: The Turmeric Face Masks are one of our standout products, known for their
natural skin-brightening and acne-reducing benefits. The combination of turmeric and other
organic ingredients provides a gentle yet powerful solution for those seeking clear, glowing
skin.
- Lip Balms: Our Beeswax Lip Balms are an all-natural, chemical-free way to hydrate and
protect the lips. Made with pure beeswax, these balms are rich in nutrients and moisture,
ensuring lips stay soft and smooth.
- Bath Salts: We offer Herbal Bath Salts that promote relaxation and detoxification. These
bath salts combine the healing power of herbs with the soothing qualities of a bath, offering
a holistic wellness experience that aligns with our brand’s eco -conscious values.
Each of these product categories reflects our commitment to offering effective, natural
solutions that are sustainable, cruelty-free, and kind to the environment.

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Affiliated with Limkokwing University of Creative
Technology

TOP-SELLING ITEMS: Based on our market research and customer preferences, we have
identified the following as our top-selling items:
- Turmeric Face Masks: Known for their natural skin-brightening effects, turmeric face
masks have been a consistent favorite among our customers. Their anti-inflammatory
properties help reduce acne and brighten dull skin, making them a must-have for anyone
seeking clearer, more even skin tone. We prioritize this product as it appeals to a wide
customer base seeking skincare solutions for various skin concerns.
- Onion-Based Shampoos: This product has gained popularity for its effectiveness in hair
growth and reducing hair loss. It is an excellent choice for customers experiencing thinning
hair or scalp issues, and its all-natural formulation attracts those seeking healthier hair care
alternatives.

MERCHANDISE MIX
BREADTH (VARIETY):
- Product Categories: We offer a diverse range of categories including personal care,
home wellness, and bath products. This breadth ensures that our store appeals to
customers looking for a wide selection of eco-friendly products for personal use and
home care.
- Scent/Ingredient Variations: Each product category offers different scents, ingredients,
and formulations to cater to a variety of customer preferences. For example, our clay
masks and herbal oils come in multiple options based on skin and hair needs.
- Sustainability Focus: Products like reusable beeswax wraps, soy wax candles, and
natural room sprays focus on zero-waste and sustainable living, ensuring that our
product mix aligns with market trends in eco-conscious lifestyles.

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Affiliated with Limkokwing University of Creative
Technology

DEPTH (PRODUCT OPTIONS):

- Multiple Sizes/Formats: We offer many products, such as herbal hair oils, clay face
masks, and natural deodorants, in various sizes to cater to different customer needs and
budgets.
- Specialized Offerings: For products like foot soaks and charcoal soaps, we offer
formulations targeted for specific uses, such as relaxation or deep cleansing. This
increases the depth of our offering in these categories.

COMPLEMENTARY PRODUCTS:
- Cross-Selling Opportunities: We can encourage customers to purchase complementary
products. For example, pairing a natural deodorant with a lip scrub or promoting a soy
wax candle alongside a handmade loofah enhances the overall shopping experience and
increases sales.

SUPPORTING OUR BUSINESS OBJECTIVES:

- Brand Alignment: Our product mix of natural, sustainable, and eco-friendly products
reinforces our brand as a leader in green beauty and wellness.
- Customer Loyalty: Offering a well-curated, diverse selection that aligns with our
customers’ values helps build long-term loyalty and repeat business.
- Sales Growth: By offering a comprehensive range of options in each category (e.g.,
multiple scents, sizes, and formulations), we can drive repeat purchases and attract new
customers, contributing to long-term growth.

This merchandise mix will enable us to meet customer demand for natural, sustainable
products while supporting our broader business goals of sustainability, customer
satisfaction, and market competitiveness.

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Affiliated with Limkokwing University of Creative
Technology

PRICING STRATEGY
Our pricing strategy is a combination of thoughtful techniques designed to balance
affordability, sustainability, and premium quality. Below are the key components of our
approach:

1. COMPETITIVE PRICING
We understand that customers often compare prices when making sustainable choices, so
we set our prices competitively to remain accessible. By pricing our products similarly to
other sustainable brands, we ensure that you don’t have to choose between affordability
and quality. What sets us apart is our commitment to better sustainability practices, such as
using eco-friendly packaging, sourcing high-quality, natural ingredients, and ensuring ethical
production methods.

2. VALUE-BASED PRICING
Our products are crafted with care for the planet and for you, and our pricing reflects that
value. At Ecobloom, we charge slightly more than generic alternatives because our
customers know they are investing in products that align with their values. Whether it’s our
cruelty-free certifications, biodegradable packaging, or locally sourced ingredients, every
purchase contributes to a healthier planet. We’re transparent about these added values so
that you can feel confident in your choice to support sustainability.

1. SUBSCRIPTION MODEL
To make sustainable living even easier, we offer subscription plans for essentials like
shampoo, soap, and body wash. With our subscription service, you’ll never run out of your
favorite products. Subscribers enjoy exclusive benefits such as discounted prices, free
delivery, and early access to new product launches. This model not only saves you time and
money but also helps us build a loyal community of customers committed to eco-friendly
choices.

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Affiliated with Limkokwing University of Creative
Technology

2. BUNDLE PRICING
We encourage our customers to explore the full range of our sustainable products through
specially curated bundles. For example, our “Eco Starter Kit” includes a selection of soaps,
shampoos, and body washes at a discounted price compared to buying each item
individually. Bundles are a great way for you to try more of our products while enjoying
significant savings. They also make perfect gifts for friends and family who share your
passion for sustainability.

3. PSYCHOLOGICAL PRICING
We use thoughtful pricing techniques to enhance your shopping experience. For example,
pricing products at Rs.9.99 instead of Rs.10 creates a sense of value while maintaining
affordability. We also highlight savings clearly on items like refill options, such as “Save 20%
on refills,” to show how making eco-friendly choices can be both sustainable and
economical.

4. PROMOTIONAL DISCOUNTS
We believe in rewarding our customers for their commitment to sustainability. That’s why
we regularly offer limited-time promotions and discounts. From seasonal sales to referral
bonuses, there are plenty of ways to save while shopping with Ecobloom. We also have a
loyalty program where repeat customers can earn points and redeem them for discounts or
free products. These promotions not only attract new customers but also show our
appreciation for those who continue to support us.

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Affiliated with Limkokwing University of Creative
Technology

LEVERAGING TECHNOLOGY FOR DYNAMIC PRICING AND

OPTIMIZATION
Technology plays a critical role in how we refine and optimize our pricing strategy. Here’s
how we use it:

1. DYNAMIC PRICING
We leverage advanced data analytics and artificial intelligence to adjust our prices in
real time based on market demand, inventory levels, and competitor pricing. For
example, if a certain product sees a surge in demand, we can dynamically adjust pricing
to reflect its popularity while ensuring we remain competitive.

2. CUSTOMER INSIGHTS
By analyzing purchasing patterns, we can identify which products resonate most with
our customers and adjust prices or bundle offers accordingly. This allows us to stay
responsive to customer preferences and seasonal trends.

3. PERSONALIZED PRICING
Through our digital platform, we can offer personalized discounts and promotions based
on customer loyalty, shopping habits, or subscription preferences. This creates a more
engaging and rewarding shopping experience.

4. INVENTORY OPTIMIZATION
Technology helps us monitor stock levels and production costs, ensuring we can set
prices that maximize profitability while minimizing waste. This is particularly important
for our sustainable mission, as it helps us avoid overproduction and reduce our
environmental footprint.

5. PRICE TESTING:
We use A/B testing on our e-commerce platform to determine which pricing strategies
yield the best results. By experimenting with different price points, we can refine our
approach to meet both customer expectations and business goals.

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Affiliated with Limkokwing University of Creative
Technology

At Ecobloom, our pricing is more than just numbers—it’s a reflection of our commitment to
the planet, our customers, and the values we stand for. By combining thoughtful strategies
with cutting-edge technology, we ensure our prices are fair, transparent, and aligned with
our mission to make sustainable living accessible for everyone.

PROMOTION PLAN
At Ecobloom, we’re excited to bring you natural, eco-friendly products that make a
difference in your life and the planet. To make your shopping experience even more
rewarding, we’ve designed a year-round promotional calendar packed with exciting sales
events, exclusive discounts, and special offers. Our goal is to help you live sustainably while
offering the best deals on the products you love. Here’s how we’re going to make it happen:

PROMOTIONAL CALENDAR:
1. New Year, New You Sale
- What’s Happening? We’re kicking off the year by helping you refresh your self-care
routine. Whether you’re focusing on health, wellness, or self-care resolutions, our
products are here to support you.
- 20% off all bath and body products (scrubs, loofahs, foot soaks).
2. Earth Day Campaign
- Celebrate the Planet: We’re going all out to honor Earth Day by embracing sustainable
living with products that are as kind to the Earth as they are to you.
- Free beeswax wrap with orders over NPR 10,000.
- “Green Your Home” Bundle: 10% off when you buy any three eco-friendly home
wellness products (e.g., candles, room sprays, cleaning products).

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Technology

3. Black Friday
- Biggest Sale of the Year: We’re gearing up for the holiday shopping season with our
biggest discounts and flash sales.
- Up to 40% off select products (candles, soaps, oils).
- Limited Edition Holiday Gift Sets at discounted prices.
4. Holiday Season
- Celebrate the Holidays: We’re giving you the chance to gift wellness with our curated
gift sets and exclusive offers during the festive season.

HOW TECHNOLOGY ENHANCES OUR PROMOTIONS

We’re using the latest technology to bring you the best deals, enhance your shopping
experience, and ensure you never miss out on a great offer. Here’s how we’re going to make
it happen:

1. EMAIL MARKETING CAMPAIGNS

- Personalized Offers: We’ll send you automated, personalized emails with promotions
based on your past purchases or browsing habits. Whether it’s a reminder about a sale
or a special offer, we’ll make sure you get exactly what you want, when you want it.

2. SOCIAL MEDIA ENGAGEMENT

- Exclusive Deals on social media: Follow us on Instagram, Facebook, and TikTok for flash
sales, giveaways, and behind-the-scenes content. We’re also partnering with eco-
conscious influencers to share special discounts with their followers, giving you exclusive
access to our best offers.

3. LOYALTY PROGRAM
- Earn Rewards: With our Loyalty Program, you’ll earn points every time you shop with us,
which you can redeem for discounts or special gifts. Plus, you’ll get exclusive early
access to promotions, so you’ll always be the first to know about our latest deals.

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Affiliated with Limkokwing University of Creative
Technology

4. WEBSITE PERSONALIZATION

- Product Recommendations: On our website, you’ll find personalized product

suggestions based on your past purchases and browsing history. We’re also working on
a mobile app that will let you track your loyalty points, get notified about flash sales,
and enjoy special app-only offers.

TECHNOLOGY INTEGRATION
At EcoBloom, we recognize the essential role that technology plays in streamlining
operations, enhancing the customer experience, and supporting business growth. By
implementing the right technological solutions, we can ensure operational efficiency,
improve inventory management, and offer an exceptional shopping experience both in-
store and online.

INVENTORY MANAGEMENT
Efficient inventory management is key to maintaining a successful business. We aim to
optimize our inventory systems, ensuring that we always have the right products available
at the right time while minimizing waste and inefficiencies.

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Affiliated with Limkokwing University of Creative
Technology

TECHNOLOGY SOLUTIONS
1. RFID (RADIO-FREQUENCY IDENTIFICATION)
As our business expands, RFID technology will allow us to track inventory in real-time. This
system uses radio waves to identify and manage products without manual scanning. It
enables instant updates to inventory data, providing us with accurate stock levels and
reducing the risk of stockouts (running out of popular items) or overstocking (carrying
excess inventory

2. AUTOMATED REPLENISHMENT SYSTEMS

Using data analytics, an automated replenishment system will monitor sales trends,
customer demand, and current stock levels to predict when products need to be restocked.
By setting thresholds for each product category, the system will automatically place orders
for new inventory, ensuring that we maintain optimal stock levels without the need for
manual intervention. This will help prevent stockouts, reduce excess stock, and optimize
cash flow.

IMPLEMENTATION PLAN
1. Cost
Initially, we will focus on more cost-effective solutions such as barcode scanning systems,
which will help us monitor stock manually and gradually move towards RFID as the business
scales. Barcode systems will be integrated with our existing POS (Point of Sale) software to
track sales and inventory more efficiently. RFID implementation will be introduced in phases
to allow for budget-friendly investment while ensuring a smooth transition as the business
grows.
2. Training
To ensure a seamless adoption of these technologies, we will provide training workshops for
our team. These workshops will cover the usage of barcode scanning and RFID tools,
inventory tracking, and the best practices for using the automated replenishment system.

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Affiliated with Limkokwing University of Creative
Technology

Proper training will empower staff to operate the systems effectively and ensure accurate
inventory management.
3. Integration
Our inventory management solutions will integrate directly with the existing POS software
to create a cohesive system. This integration will enable us to monitor sales, inventory
levels, and customer behavior from a single platform, streamlining operations and
improving efficiency. Our POS system will also synchronize with the replenishment tools to
automatically update stock levels in real-time and ensure seamless order fulfilment

CUSTOMER EXPERIENCE ENHANCEMENT

At EcoBloom, enhancing the customer experience is central to our brand values. By
incorporating technology, we can offer a personalized, convenient, and engaging shopping
experience for our customers, whether they are shopping online, in-store, or both.

TECHNOLOGY FOR CUSTOMER ENGAGEMENT

1. MOBILE APP: We plan to develop a mobile app to provide customers with an enriched
shopping experience. The app will offer personalized product recommendations based
on browsing history, preferences, and past purchases. Customers can also track their
loyalty points, access exclusive promotions, and receive real-time notifications about
new arrivals or sales. The app will allow customers to make informed purchasing
decisions with detailed product descriptions, ingredient information, and user reviews,
helping to enhance their connection with our brand.
2. VIRTUAL TRY-ON TOOLS: For products like turmeric face masks, we aim to introduce
virtual try-on tools. These tools will allow customers to visualize the product benefits,
such as the skin-brightening effects of the mask, through augmented reality (AR). This
technology enables customers to experience the benefits of the product before
purchase, offering an interactive and engaging way to explore our skincare offerings. By

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Technology

allowing customers to virtually try the product, we aim to improve their confidence in the
purchase decision and boost sales.
3. OMNICHANNEL INTEGRATION: We are committed to offering a seamless shopping
experience across both online and offline channels. Our omnichannel strategy will
enable customers to browse products online, check availability in-store, and reserve or
order items for in-store pick-up. Likewise, customers will be able to explore products in
our physical store and complete their purchases through our online store. This
integrated approach will improve customer convenience, offering flexibility in how they
interact with our brand, and strengthen customer loyalty by providing a more
personalized and accessible shopping experience.

BENEFITS OF TECHNOLOGY INTEGRATION

- By leveraging technology to integrate the online and offline shopping experience, we aim
to meet customer expectations for convenience, personalized service, and a seamless
journey between platforms.
- The mobile app and virtual try-on tools will enhance customer engagement, encouraging
repeat visits and boosting loyalty through personalized interactions.
- The omnichannel approach will ensure that customers can shop in the way that suits them
best, whether online or in-store, while keeping them connected to the brand at all times.

With these technology solutions in place, we believe EcoBloom will not only streamline its
operations but also deliver an innovative and memorable customer experience that will
drive both customer satisfaction and long-term business growth.

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Affiliated with Limkokwing University of Creative
Technology

IMPLEMENTATION AND EVALUATION

1. IMPLEMENTATION TIMELINE

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Month 1: Finalizing Product Assortment and Pricing Strategy

1. Finalizing Core Product Selection
- Confirming key product categories (e.g., soaps, shampoos, face masks) that align with
- EcoBloom’s sustainability mission and meet market demand.
2. Conducting Market Research
- Reviewing market trends, customer preferences, and competitor products to identify
high-demand items and ensure a competitive edge.
3. Confirming Supplier Partnerships
- Finalizing contracts with suppliers to secure high-quality, sustainable raw materials and
ensuring timely deliveries for smooth operations.
4. Finalizing Pricing Strategy
- Setting product prices based on cost analysis, competitive positioning, and market
trends to maintain profitability while upholding our eco-friendly brand image.

Month 2: Enhancing Inventory Management and Starting Promotional Activities

1. Implementing Barcode Scanning System
- Introducing a barcode scanning system for basic inventory tracking, simplifying stock
monitoring and sales data management.
2. Transitioning to Digital Inventory Management
- Integrating the barcode system with existing tools to reduce manual processes and
improve inventory accuracy.
3. Launching Social Media Campaigns
- Creating and posting engaging content on platforms like Instagram and Facebook to
raise awareness about EcoBloom’s products and mission.
4. Collaborating with Influencers
- Partnering with influencers who share EcoBloom’s values to promote products and
expand our audience reach.

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Technology

5. Offering Launch Promotions

- Providing time-limited discounts or product bundles to encourage early purchases and
foster customer loyalty.
Month 3: Establishing a Digital Presence
1. Setting Up Social Media Accounts and E-Commerce Page
- Establishing accounts on Instagram and Facebook, and setting up an e-commerce
website integrated with the POS system for seamless operations.
2. Launching Online Marketing Efforts
- Running targeted ads and engaging in organic content marketing to drive traffic to the
website and boost online visibility.
3. Optimizing the Digital Shopping Experience
- Ensuring the e-commerce site is user-friendly, with clear product descriptions, intuitive
navigation, and a smooth checkout process.

2. BUDGET
COST BREAKDOWN:
1. TECHNOLOGY: NPR 1,00,000
This budget covers the costs for initial upgrades to our POS (Point of Sale) system and basic
inventory tracking software. Instead of implementing the more expensive RFID technology
at this stage, we will rely on a barcode scanning system. This allows us to track sales and
inventory levels in real-time without significant upfront investment, ensuring we can scale
as the business grows.
2. TRAINING: NPR 30,000
The budget for training will cover the costs of a one-time workshop to train our staff on the
new POS system and digital tools. This training will be critical for ensuring that our team can
efficiently manage the new inventory system, handle customer transactions seamlessly, and
leverage digital tools for better customer engagement. It will also include training on the

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BA(Hons) in Fashion & Retailing
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Affiliated with Limkokwing University of Creative
Technology

use of barcode scanners and other inventory management tools to enhance operational
efficiency.
3. MARKETING: NPR 75,000
A significant portion of the budget will be allocated to digital marketing campaigns,
focusing on cost-effective strategies such as social media ads, influencer partnerships, and
content creation. We plan to use Instagram and Facebook ads to reach our target audience
and drive traffic to our e-commerce site. This budget will also support influencer
collaborations to expand our reach and establish EcoBloom as a trusted brand in the local
eco-conscious market.
4. INVENTORY: NPR 3,00,000
This budget will be used to procure the initial stock of products, ensuring we have enough
inventory for the launch phase. We will maintain a lean inventory approach to avoid
overstocking and tying up capital. The focus will be on stocking the top-selling items (such as
turmeric face masks and onion-based shampoos) to cater to high-demand products, while
also ensuring we have sufficient stock of other offerings to meet customer needs.
Total Budget: NPR 5,05,000

COST-BENEFIT ANALYSIS

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BA(Hons) in Fashion & Retailing
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 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative
Technology

BENEFITS OF INVESTMENT:
1. TECHNOLOGY UPGRADES:
- COST: NPR 1,00,000 for POS and inventory software upgrades.
- BENEFIT: Improved inventory tracking and operational efficiency will lead to fewer
stockouts, reduced excess stock, and better customer satisfaction. This investment in
technology will streamline operations and reduce labour costs associated with manual
inventory management. Over time, this will enhance profitability by optimizing stock levels.
2. TRAINING:
- COST: NPR 30,000 for staff training.
- BENEFIT: Properly trained staff will increase productivity and accuracy in operations. By
ensuring that our team understands the upgraded POS system and the new inventory tools,
we will reduce errors, improve customer service, and create a smoother shopping
experience for customers. This training will contribute to a more efficient and effective
workforce, which will directly impact the customer experience and overall operational
success.
3. MARKETING:
- COST: NPR 75,000 for digital marketing.
- BENEFIT: The digital marketing campaigns will increase brand visibility, attract new
customers, and drive online and in-store sales. With a targeted approach, we expect to build
a solid customer base in the early months, which will provide momentum for future growth.
By using cost-effective marketing strategies like social media ads and influencer
partnerships, we can achieve strong brand recognition within a limited budget.
4. INVENTORY PROCUREMENT:
- COST: NPR 3,00,000 for initial inventory.
- BENEFIT: Having sufficient stock of key products ensures we can meet customer demand
from the outset, minimizing lost sales opportunities. By focusing on high-demand items and
maintaining a lean inventory, we will optimize cash flow while providing customers with the

MERCHANDISING AND TECHNOLOGY

2022 batch (6thsem)
BA(Hons) in Fashion & Retailing
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 IEC COLLEGE OF ART & FASHION
Affiliated with Limkokwing University of Creative
Technology

products they want. This strategic approach to inventory will help avoid stockouts and
overstocking, thus maximizing profitability.

OVERALL IMPACT
The total investment of NPR 5,05,000 is expected to drive significant returns through enhanced
operational efficiency, increased brand visibility, improved customer engagement, and
optimized inventory management. By carefully managing costs and aligning them with
business goals, we can achieve a strong return on investment and set the stage for future
growth.

CONCLUSION
EcoBloom’s strategic approach combines sustainable business practices with advanced
technology to enhance operational efficiency, improve customer experience, and drive
growth. By focusing on core values such as sustainability and customer-centric service, we
aim to establish EcoBloom as a trusted brand in the eco-conscious market. The
implementation of inventory management solutions, such as barcode scanning systems and
eventual RFID integration, will streamline operations and reduce costs. The planned
marketing campaigns, along with influencer partnerships and digital promotions, will
increase brand awareness and build a loyal customer base. With a carefully allocated budget
of NPR 5,05,000, the business is poised to optimize stock levels, enhance staff productivity
through training, and generate significant returns. As EcoBloom grows, the incorporation of
more sophisticated technological tools will further drive efficiency and ensure that we meet
market demands while maintaining our commitment to sustainable living. By staying true to
our mission and continuously adapting to market trends, EcoBloom is set to thrive and offer
customers high-quality, eco-friendly products that align with their values, providing both
convenience and sustainability in every purchase.

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2022 batch (6thsem)
BA(Hons) in Fashion & Retailing
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