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Chapter 4 Multicultural Diversity in Tourism

MULTICULTURAL DIVERSITY

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Geline Jose
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603 views16 pages

Chapter 4 Multicultural Diversity in Tourism

MULTICULTURAL DIVERSITY

Uploaded by

Geline Jose
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Multicultural

Diversity in
tourism
Chapter 4
With many improvements in the
tourism industry, transportation, road
connectivity, travel within and outside
a country, and people working outside
of their area of residence locally,
regionally, and internationally, crossing
borders in now easier on everyone.
Roads have improved tremendously in
the last 10 years, almost allowing
people to travel from north to south of
the Philippines fully by land.

Ferries & Roll-ons/Roll off (RoRO) are


available to transport cars and buses to
connecting islands.
Cars, buses, trains, and many mass transit
vehicles are available at a range of price
that is affordable for various types of
customers.

The same thing can be said about water


and airline travel-a variety of prices and
carriers are available, and because of
technology, improvements in the transport
services have made travel more efficient
and effective.
What does this mean for
tourism professionals?
Work applications are not confined anymore
to the place of residence nor within the region
but can be outside of the region, island, or
country.
What does this mean for the
customers?
The same thing as the worker. They can travel to
different places and countries. It is not just the
physical distance that has changed, but because of
technology, everything is within easy access.
The oft-repeated saying “the world is Ex.
getting smaller” is not anymore an When a parents, who come from
impossibility but a reality. It is not only different countries, have a child who
getting smaller; travelling and was born in another country, educated
connecting with people are now in different countries, or went to school
becoming easier and quicker. With this where there are international students.
borderless world, it has given to a rise This student would have a “global
to the Global Citizen, who may not be perspective” compare to one who has
confined to a being a “citizen of one parents who come from one place and
country but one who can be considered just stayed in one place the entire time
a “native” of several “countries”. they were growing up.
In the workplace, there will always be
colleagues or customers who are not
naturally local to the place, bringing
together people who have different
cultural backgrounds who are expected
to work as a team and provide the
products and services to meet the
standards of the enterprise.
The term “multicultural” is also synonymous with the
words “culturally-diverse”, “pluralism”, “diversity”,
“cross-culturalism”, “ethnic mosaic’, and “multiracialism”
Multiculturalism
This concept is created when a set of beliefs and behaviors acknowledges and supports the
existence of different communities within an organization or society, and as a result,
acknowledges and values is sociocultural differences, and promotes and facilitates its continued
participation within an inclusive cultural framework that empowers everyone within an
organization or society.

Each person has their own set of beliefs that they bring to any relationship, including their
workplace. Even if two people come from the same family, with the same parents and
environment, due to the concept of “nature vs nurture”, they would have different appreciation
for certain elements of culture because each person is unique

Cultural baggage would be the totality of the person that includes all the elements of culture
that they have acquired from their family and all their interactions with other people.
L - look & listen
E - empower
A - acknowledge, adopt,
adapt
R - respect
N - nurture

LEARN to be Multicultural
Look and listen
In any given situation, look at the total scenario as there may be underlying factors that can
contribute to the appreciation of the cultural elements. Listen to the discussion because
sometimes, verbal communication may be a challenge due to accent, tone or lack of
proficiency with a common language, such as english language, the sender or receiver of
the message may resort to the use of non-verbal communication to make themselves be
understood.

The tourism professional must use all of their senses to get the most of the opportunity to
learn more about their colleagues and customers, especially regarding cultural impact.
empower
Lifelong learning in various locations continues even after
graduation. There may be enterprise based training that
will be given to employees, and these opportunities are
highly encouraged especially if essential (soft) skills in
service training is provided.
Acknowledge, Adopt, Adapt
There is a need to acknowledge that there are differences among us.
There is no one standard way of how Filipino reacts or behaves,
considering that there are many distinct regional cultural elements that
may affect the person.

The tourism professional ust learn these three as to be open about the
differences and how to handle them best.
respect
There is no one superior or inferior culture. Tourism
professionals should respect differences and similarities
among cultural elements as this becomes an exciting way
to know more about colleagues and customers
Nurture
Tourism professionals should nurture themselves with new
learnings and grow with the times as part of a changing mindset.
Some cultural elements may no longer be relevant to the times and
thus may need to be updated. Some that are still relevant should
be nurtured so that the distinct cultural elements of the
region/family are still present.

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