INFORMATION

(Gutenberg to Social Media)

AGE
GROUP 1
 JOHANNES
GUTENBERG
• Born on february 3, 1468
• A German blackswithand publich who was responsible for shaping
the nature of the society by establishing the first form of spreading
information.
• “the Gutenberg Principle”
• this principle has a great impact to shape our world at the present
time- most likely characterized as the Post-Gutenberg era (the
world of what is currently called social media).
 THE PRE-GUTENBERG
•
WORLD
books were created manually by hand.
• transcribed through clay, papyrus, wax, and parchment.
• transmission of information relied only through “word-
of-mouth”.
• In 1440, the first printing press was built through
Johannes Gutenberg which heralded the start of mass
communication.
 THE GUTENBERG
REVOLUTION
“the printing press was an important step towards
the democratization of knowledge”
-Eisentein, 1969
• Gutenberg Revolution is a term to express the democratizing
effects of the invention of the printing press among society.
• democracy was born through the invention of printing press.
• it allowed people to have a voice.
• it is expensive and only a few can afford it.
 THE POST-GUTENBERG
WORLD
• in 1920, the radio broadcasting was introduced.
• it made the spreading of information even more quickly and widely.
• however, in the 1970's, the information age accelerated global
communication
• it started when microprocessor began and took it as the introduction to the
Internet Browser.
• uploading and downloading of different forms of media, such as image,
videos, and audios, were now possible through internet access.
• this is called as the Post-Gutenberg Principle or Social Information
Principle.
 INFORMATION AGE
• The discoveries and inventions on communication and
information technology have greatly helped to this
constant need of man.
 THREE DISTINCT
HISTORICAL PERIODS
• the first modern information
revolution began in the mid-19th century and
includes telegraph, telephone, and radio.
• these three inventions have greatly helped in
improving the people’s lives.
 THREE DISTINCT
HISTORICAL PERIODS
• the second modern information
revolution followed the first one and extended until
mid-20th century and includes television, early
generation computers and satellites.
• these inventions have greatly improved communication
and have by passed even further distances in a faster
time.
 THREE DISTINCT
HISTORICAL PERIODS
• the third modern information revolution
probably began in the 1980s and has surpassed the two
other revolutions. This age which includes our time is
now called as the “knowledge revolution”.
SOCIAL MEDIA AND ITS IMPACT TO THE
• According to Brown SOCIETY
(2018), among the three billion people
around the world, 40% uses online social media. Social media
users spend an average of two hours everyday tweeting or liking
post in different platforms. Social media has become a form of
escape from the tyranny of life. Geographical distance is no
longer a hindrance in communicating with other people around
the globe and ideas become more fluid making censorship next to
impossible.
 SOCIAL MEDIA AND ITS IMPACT TO THE
SOCIETY
• According to merriam-webster (2016), social media is defined as a
form of electronic communication wherein the users shares
information, ideas and even videos by creating online communities .
It is an internet based medium intended for sharing information.
Social media is not only a communication tool but it also serve as an
avenue for collaboration and reviewing of information and opinions.
In commerce, social media also serve as a brand monitoring tool that
help boosts their sales. The entertainment and gaiming industry has
already joined the wagon.
 SOCIAL MEDIA AND ITS IMPACT TO THE
•
SOCIETY
Mark Schaefer (2011), an author, blogger and Social Media
Marketing consultant cited a summary in his blog how the world has
changed because of social media.
• Social media made the society less individualistic and traditional
groups more reinforced.
• In education, including informal learning, social media served as an
important catalyst.
• Selfies shared in social media send different messages worldwide.
 SOCIAL MEDIA AND ITS IMPACT TO THE
SOCIETY
• in the world of social media, online equality is different from offline
equality.
• not the company, but the people who uses social media define its
functionality.
• the public social media can be viewed as traditionalist or
conservative.
• posted photos and use of emojis in social media has shifted human
communication.
• the world became less homogenous because of social media.
SOCIAL MEDIA AND ITS IMPACT TO THE
SOCIETY
• Personal commerce has been greatly promoted with the help of
social media.
• Group-communication arise because of social media.
• social media for some served as their online “homes”.
• gender relations has been profoundly affected by social media.
• human conversations and relationships are now polymedia.
SOCIAL MEDIA AND ITS IMPACT TO THE
SOCIETY
• memes in social media served as moral police that has set the
standards of normal behavior among the general public.
• social media is a privacy threat, but not for the non-users.
• in general, social media and the advancement of information
technology has greatly influenced daily living of people. May
it serve as an advantage or disadvantage, the society must learn
how to still manage to be in control in all of this.
THANK
YOU