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M O T I O N G R A P H I C ST

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ART IS NOT WHAT YOU SEE, C
BUT WHAT YOU MAKE OTHERS T
SEE. I
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EDGAR DEGAS
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INTRODUCTIO Basically, Motion Graphics is
transforming static graphics elements
into animated ones.
N the basics
Let’s understand
first.
Dynamic Animation
Visuals

H
Motion Graphics are Animations help to I
the use of dynamic bring static graphics STATIC GRAPHICS
visuals to convey
S
to life.
information or T
engage an audience. O
R
Y
Text &
Graphics

Text & Graphics are

combined to create
compelling visual
stories. ANIMATED
HI INST TR O R Y
ODUCTION 2000’s
THE MODERN AGE :
• Introduction of Computer Animation
in 1960s changed the landscape of
1800’s motion graphics forever.
THE PREHISTORIC
AGE : • In 21st Century, We can create our
• Flipbooks are the own motion Graphics at home.
initial motion E
graphics
X
mediums.
• Earliest Film
A
Projectors built
1900’s M
THE ROARING TWENTIES:: P
on the idea of the
• An unprecedented boom
flipbook. L
came in the 1920s.
E
• In Europe, Artists
incorporated motion graphics S
into their art to try and
convey feelings.
• Animation Titans like Disney
& Warners Bros got started in
America that popularized
motion graphics for a bigger
EXAMPLES

Netflix Logo Coca Cola Logo

Animation Animation
EXAMPLES

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Game of Thrones Breaking Bad Intro S
Intro
 PRINCIPLES AND TECHNIQUES

TIMING & KINETIC VISUAL HIERARCHY STORYTELLING

RHYTHM
Motion graphics rely TYPOGRAPHY
It involves animating text, It involves using size, Motion graphics can tell a
heavily on the timing manipulating its position, color, contrast, and story or convey a
and rhythm of scale, rotation, and motion to prioritize certain message through visual
movement. opacity to enhance the elements, create focal narratives.
visual impact and convey points, and communicate
meaning. information clearly.
 PRINCIPLES AND TECHNIQUES

W
O
COLOR & COMPOSITION VISUAL EFFECTS TRANSITION & R
Effective use of color Motion Graphics include TRANSFORMATION K
schemes, contrast, blurs, glows, distortions, Smooth transitions and F
and balance helps to gradients, and other transformations between
stylistic treatments that elements are key to
L
create visually
appealing and add visual interest and creating fluid and O
cohesive designs. uniqueness. seamless motion graphics. W
 WORKFLOW

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STORY ASSETS POST S
IDEATIO ANIMATIO PRODUCTIO
BOARDIN CREATION
N N N
&
G
S
Defining Creating a Creating Bringing the Adding final O
the project storyboard. visual visual elements touches and F
scope and elements, to life through effects, T
objectives. including motion and preparing the W
graphics and timing. final output. A
animation. R
E
 TOOLS & SOFTWARE

A
P
P
L
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ADOBE ADOBE C
ADOBE MAXON AUTO A
AFTER ANIMATE ILLUSTRAT CINEMA MAYADES T
EFFECTS OR 4D K I
O
N
S

ADOBE APPLE BLENDER HITFLIM PRO

PHOTOSHOP MOTION
 APPLICATIONS

ADVERTISING & EXPLAINER VIDEOS:

• UsedMARKETING
in advertising campaigns, both for • Highly effective for creating explainer videos, which
traditional media like television commercials are concise and engaging videos that explain
and digital platforms like social media. concepts, products, or services in a clear and
visually appealing manner.
• Conveys brand messages, showcase products or
• Simplifies complex information, utilize animations
services, and engage audiences with visually
and visual metaphors, and enhance viewer
appealing and dynamic animations.
understanding.
 APPLICATIONS

UI/UX DESIGNS: INFOGRAPHICS VISUALIZATIONS:

• Plays a crucial role in UI and UX design, particularly • Brings life to static infographics and data
in digital interfaces. visualizations by adding movement, animation,
and storytelling elements.
• Provides visual feedback, guide user interactions, and
• Helps present complex data or statistics in a
communicate transitions and changes in the interface
visually compelling and easily digestible manner,
elements, making the user experience
making it more engaging and memorable.
more intuitive and engaging.
 APPLICATIONS

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EDUCATIONAL & TRAINING CONTENT: BROADCAST DESIGNS:
E
• Used in television broadcast design, including news
Simplify and enhance the learning experience by
visualizing concepts, illustrating processes, and engaging
graphics, sports graphics, weather forecasts, and E
program branding.
learners through dynamic animations. R
• Provides dynamic visual elements that enhance the
S
presentation of information and create a visually
appealing on-screen experience.

Hence, Motion Graphics can be seen in probably every field in todays’ world. It’s impossible to mention all the
sectors. Although, It shows the huge scope of this art form.
 C A R E E R S IN M O T I O N G R A P H I C S

Motion Graphic Motion Graphic Artist Broadcast Designer

Designer
Works on projects
Specializes in Specializes in
such as music
creating visually creating motion
videos,
engaging graphics and visual
experimental
animations and elements for
animations, and
graphics for various television networks,
motion art
mediums such as including title
installations,
advertising, film, sequences, show
pushing the
television, and graphics, on-screen
boundaries of
digital media. information, and
creativity and
broadcast branding.
aesthetics.
C A R E E R S IN M O T I O N G R A P H I C S

C
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N
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UI/UX Motion Animator
Designer U
specializes in
Creates interactive
bringing characters,
S
and engaging
animations for
objects, and scenes I
to life through
digital interfaces,
motion & can work
O
including websites,
mobile apps, and
in various industries, N
including film,
software.
television, gaming,
and advertising.
 CONCLUSION
Widely used across Plays a key role in
various media capturing the Constantly evolves
platforms to audience's attention with frequent
enhance the and making the updates and
attractiveness of content more advancements in E
technology.
videos and other
content.
noticeable. N
D
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Prominent brands
All sorts of and companies Can be pursued as a G
Marketing heavily leverage attractive career for those
rely on motion and diverse motion interested, requiring
graphics to create graphics techniques dedication and
captivating visuals. to engage people creative skills.
with their products.
THANK YO
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PRESENTATION BY:
MAUSAM PARIYAR BISHWAS POUDEL