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9 views7 pages

Power Bi

Uploaded by

Someone
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SALES ANALYSIS

Vibhor Taneja
22271
BMS 3A
ABOUT THE DATASET

Overview 1 There are four regions – East, West, North


and South

This is a dataset of a retail


company that sells
consumer electronics 2 There are four categories of products, and
ten products in total.
across multiple regions. The
dataset contains 500
entries which contains Customers are between the age of 18 and
columns such as- Date, 3 64. Males are slightly more in number
than females.
Region, Product Category,
Product Names, Sales
Channels, Customer Age,
Customer Gender, Revenue 4 Aggregate sales of online and offline
channels are almost equal.
and Units Sold.
SALES TRENDS

• Sales data shows a cyclical pattern with peaks and dips throughout the year.
• March and August sales peaks likely link to spring break and back to school
shopping.
• Dips in May and October align with periods without major holidays
REGIONAL AND PRODUCT CATEGORY ANALYSIS

• South and West regions lead in sales over East and North
• Key categories drive revenue due to demand, margins or brand
• Possible reasons are factors like population, income, or regional
association.
marketing success
• Laptops lead, likely due to high demand and essential use.
• Investing in high-performing regions could further increase
• Accessories lag, possibly due to lower prices or demand.
sales.
• Analysing top products aids product development and
• Investigating the underperforming regions may reveal areas for
marketing.
improvement
CUSTOMER SEGMENTATION AND SALES BY CHANNEL

• Sales are steady across age and gender segments, with males • Online and offline sales are nearly identical overall.
generally buying more. • West and East prefer in-store shopping; North and South
• Higher male sales may result form a larger male customer favor online.
base. • Regional factors like internet access and store availability
• Older females buy more than younger females. influence these preferences.
• Younger and middle – aged males lead in sales over their • Optimizing strategies by region and channel could boost
female counterparts. sales.
TOP PERFORMERS

• Top 10 products share traits like competitive pricing, strong features, brand reputation, and effective
marketing.
• Smartphone B and Laptop E outsold Smartphone I and Laptop A due to lower prices.
• Charger G underperformed, likely due to lower demand or fewer unique features.
• Insights from top products can guide development, pricing, and marketing strategies.
Thank You!

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