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Social Media

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0% found this document useful (0 votes)
23 views30 pages

Social Media

Uploaded by

rohitelayaraja21
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DATA

SCIENCE
MEDIA
SOCIAL MEDIA
 SOCIAL
MEDIA REFERS TO ONLINE
PLATFORMS WHERE:
1.Connect with others(friends)
2.Share information(thoughts,ideas)
3.Interact with
others(likes,comments)
CONTENT
INTRODUCTION TO SOCIAL MEDIA
BENEFITS OF SOCIAL MEDIA
POTENTIAL DANGER OF SOCIAL
MEDIA
ONLINE SAFETY
SOME SOCIAL MEDIA APPS WITH
THEIR FEATURE AND UTILITY
DIGITAL INDIA INITIATIVE
INTRODUCTION TO SOCIAL MEDIA

 Social Media refers to online platforms or


tools that allow users create , share, and
exchange information in virtual
communities and networks.
 Social networking – the act of building
and maintaining the social relationships
online through social media platforms.
BENEFITS OF SOCIAL MEDIA
 Theuse of social media and social
networking-has become increasingly
popular and they offer a variety of
benefits to the users :
1.Communication
2.Information sharing
3.Marketing and advertising
COMMUNICATION
 Socialmedia and networking applications
provide the user to communicate and
stay in touch with family , friends.
 They
enable users to exchange
messages,share photos and videos etc..,.
INFORMATION SHARING
 Socialmedia platforms and networks
allow user to access news and
information from various sources as well
as users can also send information like
current happenings etc..
MARKETING AND ADVERTISING
 Socialmedia have become powerful tool
for business and organizations to market
their products and service,build brand
awareness and engage with customers
POTENTIAL DANGERS OF SOCIAL
MEDIA
 Itrefers to possible risks which can
happen by using some social media
platforms.
 SOME EXAMPLES:
1.Cyberbulling
2.Privacy and security risks
3.Spread of mis-information
4.Addiction and overuse
CYBERBULLING
 Harrasment or threatening behaviour
online,typically through social
media,messaging apps or emails (i.e)
When someone uses technology to hurt
or scare someone else for any purpose.
 EG: Creating fake id…
sending threatening messages
PRIVACY AND SECURIT RISKS
 Social media can put user privacy and security at risk, particulary if
users share personal information.
 This can lead to see our personal consequences like:
1.Financial loss
2.Identify theft,etc.,.
SPREAD OF MIS-INFORMATION
 Itrefers to an inaccurate or misleading
information (i.e) spreading false
information through various channels
 EG: Giving any fake news,etc,….
ADDICTION AND OVERUSE
 Socialmedia can be addictive,leading to
overuse and distraction from important
tasks , including work or school.
 EG: INSTAGRAM,etc,..
ONLINE SAFETY
 Keepingourselves safe online is
important .
 Thereare some precautions to keep
yourself safe while using social media.
 THEY ARE:
1.Use strong and unique passwords
2.Be cautions with personal
information
3.Be aware of phishing scams
USE STRONG AND UNIQUE
PASSWORDS
 Choosepasswords that are difficult to
guess and avoid the same passwords.
 Consider
password manager to help you
manage and generate strong passwords.
BE CAUTIONS WITH PERSONAL
INFORMATION
 Avoidsharing personal informations,such
as address,phone number,etc..
 Beparticularly caution with unsolicited
requests for personal information
BE AWARE OF PHISHING SCAMS
 Becautions of unsolicited emails or mail
that ask your personal informationor click
on links.
 Verify
the genuine of the sender and
never provide sensitive information
unless you are sure of authenticity of the
request.
SOME COMMON SOCIAL MEDIA APPS
WITH THEIR FEATURES AND UTILITY
 BLOGGER
 FACEBOOK
 TWITTER
 INSTAGRAM
 LINKEDIN
 YOUTUBE
 WHATSAPP
BLOGGER
FEATURES UTILITY
 Conversational style frequently  Development of online
updated website for sharing presence and demonstrating
information. expertise on a topic.
FACEBOOK
FEATURES UTILITY
 Connect with friends and family  Staying connected with friends
, share photos, videos and and family,creating or joining
updates. groups, sharing information
and entertainment
TWITTER
FEATURES UTILITY
 Microblogging,news and social  Sharing content,interacting
networking platform with followers,following
favourite celebrities,etc,..
INSTAGRAM
FEATURES UTILITY
 Sharing photos and videos,  Sharing photos and videos,
messaging followers,following favourite
celebrities and brands, etc,..
LINKEDIN
FEATURES UTILITY
 Proffesional networking, job  Building professional
searching,business promotion. network,finding new job
opportunities,promoting
business,sharing industry
news.
YOUTUBE
FEATURES UTILITY
 Video-sharing platform,media  Uploading, sharing and
library watching videos on various
topics, sharing media content
WHATSAPP
FEATURES UTILITY
 Real time chat,voice and video  Sharing messages , audio,
callin over the internet images and videos or placing
individual and group video and
voice calls
DIGITAL DATA INITIATIVE
 It is a flagship program launched by the government of
India with the aim of transforming India into a digitally
empowered society and knowledge economy.
 This program was launched in 2015 and is driven by the
vision to provide digital infrastructure as a utility to
every citizen, increase digital literacy and bring digital
services to every doorstep.
 It seeks to provide digital infrastructure, including high-
speed internet connectivity to all the citizens
 It promote the widespread use of digital
technologiesacross various sectors such as
healthcare,education,agriculture and finance.
The programaims to create
digital skills and employment
opportunities,particularly in rural
areas, and leverage tehnology
to enhance the efficiency and
transparency of government
services.
SOME COMPONENTS OF DIGITAL
INDIA INITIATIVE INCLUDE
 Establishment of digital infrastructure
backbone.
 Development of a range of e-governance
applications.
 Promotion
of digital literacy and skill
development.
 Creationof digital ecosystem to promote
innovation and entrepreneurship.

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