Promotion of

Andean
Culture
Campaign
Here is where your
presentation begins
 Contents of this template
You can delete this slide when you’re done editing the presentation

To view this template correctly in PowerPoint, download and install the fonts we
Fonts
used
Used and alternative An assortment of graphic resources that are suitable for use in this
resources presentation

Thanks slide You must keep it so that proper credits for our design are given

Colors All the colors used in this presentation

Icons and
These can be used in the template, and their size and color can be edited
infographic resources

Editable presentation theme You can edit the master slides easily. For more info, click here

For more info: You can visit our sister projects:

SLIDESGO | BLOG | FAQs FREEPIK | FLATICON | STORYSET | WEPIK | VIDEVO
 Table of contents

Campaign Content design

01 objectives
04 and creation

Target audience Promotion and

02 identification
05 distribution

Content Metrics
03 strategy
06 and analysis
Marketing
campaign
Creating a successful marketing campaign requires
careful planning and execution. To ensure success,
every campaign should include:
■ Clear objectives aligned with business goals
■ A deep understanding of the target audience
■ A comprehensive content strategy that outlines
creation, distribution, and promotion

By including these essential components, businesses

can create effective, efficient, and impactful
campaigns
 0
1
Campaign objectives
 Campaign objectives

Defining objectives
Clear, measurable objectives are
crucial for a successful marketing Business goals
campaign. Start by considering
what you want to achieve and Align campaign objectives with
define key performance indicators business goals by understanding
(KPIs) to measure success your company's mission, vision,
and values. Identify how the
campaign can contribute to
achieving these goals and adjust
objectives accordingly
 Target audience identification

Market research
Gather data on demographics, interests, pain points, and purchasing habits of potential
customers. Analyze the data to understand your ideal customer

Buyer personas
Create detailed buyer personas based on demographic and psychographic data to tailor your
marketing message and strategy to resonate with your target audience

Targeting
Refine your targeting with audience segmentation and retargeting. Segment your audience based
on shared characteristics or behaviors. Retarget people who have interacted with your brand
 Content strategy

Content goals The audience

Set SMART (Specific, Measurable, Create content that resonates with
Achievable, Relevant, Time-bound) your target audience by
goals to align your content strategy understanding their pain points,
with your business objectives interests, and the behavior the
audience shows

Content plan Measure and refine

Create a content plan that maps out Measure the effectiveness of your
topics, formats, channels, and content and refine your strategy
timelines. Consider the buyer's based on data. Analyze metrics
journey and use a content calendar such as traffic, engagement, and
to organize conversion
 Content design and creation
Brand identity Concise copy
Define your brand identity with a clear Craft copy that is clear, concise, and
brand message, voice, and visual easy to understand. Use simple
elements. Use a style guide to ensure language and avoid jargon. Break up
consistency across all your content long paragraphs into shorter ones

Visual elements Visual hierarchy

Choose visual elements that reflect Incorporate visual hierarchy to guide
your brand personality and align with the viewer's attention through your
your message. Use high-quality images, content. Use contrast, size, and
graphics, and videos to engage placement to create a clear visual
hierarchy
Engaging headlines Mobile
Create headlines that grab attention Optimize your content for mobile
and communicate the value of your devices with a responsive design and
content. Use numbers, questions, and easy-to-read font sizes. Use high-quality
power words for your headlines images
$143,752
The budget for our next marketing
campaign
 Budget breakdown
30% Social media

20% Email marketing

25% Paid search ads

25% Content marketing

This is how we Our marketing budget is divided into social media advertising
(30%), email marketing (20%), paid search ads (25%), and 25% for
use our content marketing and influencer partnerships. This allocation is
resources based on our previous campaign's effectiveness and targets

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Budget of the campaign
Item Objective/metric Estimated cost ($)

Research and planning Market research, competitor analysis, etc. $500

Creative content Design, copywriting, content creation, etc. $1,000

Digital marketing Website development, SEO, online ads, etc. $1,500

Social media advertising Reach and engagement on social media $800

Email marketing Click-through rate, conversion rate, etc. $300

Pay-per-click advertising Click-through rate, conversion rate, etc. $700

Event or sponsorship Brand exposure, lead generation, etc. $1,000

Contingency (5-10% of budget) $300-600

Total $6,300-6,800
 The tone of
the campaign
Use a friendly and approachable tone
that fosters a sense of connection and
trust with the audience. Showcase
vibrant visuals that reflect the brand
personality and resonate with the
audience
Buyer persona infographic
"I always look Jenna Doe Bio
for brands
32 years old Busy professional
that share my Marketing manager who loves the field
values and but also enjoys
beliefs" traveling and
spending time with
family and friends
Personality Motivations Pain points
■ Confident and assertive Struggles to balance
1 Grow my business
when it comes to decision- work and personal life
making due to a busy
■ Achieve financial
Creative and always 2 schedule and
independence
looking for new ideas overwhelming tasks
■ Empathetic and able to both at home and
understand others 3 Find work-life balance work
perspectives and ideas
 Roadmap infographic
Week Week Week Week Week Week
Initiative Objective 1 2 3 4 5 6

Research and Market research, competitor

planning analysis, defining objectives
x x

Creative Design marketing materials, write

development copy
x x

Create and schedule social media

Social Media
posts, run paid ads
x x x x x x

Pay-Per-Click Ads Set up and optimize PPC advertising x x x x

Event or Expand the company's reach to

Sponsorship new target markets
x

Increase brand recognition through

Campaign Review
brand awareness campaigns
x
SWOT
Strengths
S ■ List internal strengths that give a competitive advantage
■ Include unique selling propositions, talented team, strong brand reputation, etc

Weaknesses
W ■ Identify internal weaknesses that may hinder success
■ Mention resource limitations, expertise gaps, or potential obstacles

Opportunities
O ■ Highlight external opportunities to leverage
■ Include market trends, untapped segments, favorable industry developments

Threats
T ■ Recognize external threats that could impact performance
■ Address competition, changing consumer behavior, or risks
 Key communication channels

Social media Email Influencer

platforms marketing partnerships
Utilize engaging posts, Implement email Collaborate with
captivating visuals, and marketing as a influencers and key
relevant hashtags to personalized and direct opinion leaders (KOLs) in
increase brand visibility communication channel the industry to expand the
and foster interaction with potential and existing campaign's reach and
customers credibility
 Metrics
Social media follower Enhance social media
growth engagement
Achieve a 20% increase in engagement
The graph will showcase the campaign's compared to the previous month
success in attracting new followers and
increasing its social
media reach
Increase website traffic
Achieve a 30% increase in website traffic
compared to the previous quarter

Boost conversion rate

Improve the conversion rate by 15% from
the current baseline

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Case studies
Key takeaway Targeted ads, social media, Campaign
1 and email reach customers
objective
Improved profitability through
Key takeaway different streamlined
"Highlight the product impact
2 to boost sales"
operations

Results Approach
■ Utilize email marketing campaigns to
promote the case study and highlight key
23% 80% +10% product features
■ Leverage the power of social media to
engage with our target audience
Increase in Increase Increase ■ Deploy targeted ads to reach potential
page views in sales in clicks customers and increase brand visibility
 Thanks
Does anyone have any
questions?
addyouremail@freepik.com
+91 620 421 838
yourwebsite.com

CREDITS: This presentation template was created by

Slidesgo, including icons by Flaticon, and
infographics & images by Freepik

Please keep this slide for attribution

Alternative resources
Here’s an assortment of alternative resources whose style fits the one of this template:

Vectors:
■ Flat colorful peruvian pattern
■ Flat colorful peruvian pattern
■ Flat colorful peruvian pattern
Resources
Did you like the resources on this template? Get them for free at our other websites:

Vectors:
■ Flat colorful peruvian pattern
■ Flat colorful peruvian pattern
■ Flat colorful peruvian pattern
■ Flat colorful peruvian pattern

Photos:
■ Close up instruments for festival
■ High angle souvenirs assortment
■ Mexican culture with colorful belts
■ Mexican culture with colorful items
■ Medium shot smiley woman posing
 Instructions for use
If you have a free account, in order to use this template, you must credit Slidesgo by keeping the Thanks slide. Please
refer to the next slide to read the instructions for premium users.

As a Free user, you are allowed to:

● Modify this template.
● Use it for both personal and commercial projects.

You are not allowed to:

● Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
● Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
● Include Slidesgo Content in an online or offline database or file.
● Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
● Acquire the copyright of Slidesgo Content.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Instructions for use (premium users)
As a Premium user, you can use this template without attributing Slidesgo or keeping the "Thanks" slide.

You are allowed to:

● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.

You are not allowed to:

● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.

For more information about editing slides, please read our FAQs or visit our blog:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
 Fonts & colors used
This presentation has been made using the following fonts:

Open Sans
(https://fonts.google.com/specimen/Open+Sans)

Albert Sans
(https://fonts.google.com/specimen/Albert+Sans)

#222700 #faf7ee #7762f3 #81e0e7 #358b20

#78e063 #ee5354 #ec7449 #e365e5 #f1cd3a

 Storyset
Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick
the background and layers you want to show and bring them to life with the animator panel! It will
boost your presentation. Check out how it works.

Pana Amico Bro Rafiki Cuate

 Use our editable graphic resources...
You can easily resize these resources without losing quality. To change the color, just ungroup the resource and click
on the object you want to change. Then, click on the paint bucket and select the color you want. Group the resource
again when you’re done. You can also look for more infographics on Slidesgo.
 JANUARY FEBRUARY MARCH APRIL MAY JUNE

PHASE 1

Task 1

Task 2

PHASE 2

Task 1

Task 2

JANUARY FEBRUARY MARCH APRIL

PHASE 1

Task 1

Task 2
 ...and our sets of editable icons
You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
Educational Icons Medical Icons
Business Icons Teamwork Icons
Help & Support Icons Avatar Icons
Creative Process Icons Performing Arts Icons
Nature Icons
SEO & Marketing Icons