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Introduction to Big Data Analytics

Introduction to Big Data Analytics

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Gulbakshi Dharmale
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19 views28 pages

Introduction to Big Data Analytics

Introduction to Big Data Analytics

Uploaded by

Gulbakshi Dharmale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to Big Data

Analytics
What is BDA?, Why BDA?, Tools used
for BDA, Use cases
Uses and Examples of Big Data Analytics

​There are many different ways that Big Data analytics can be
used in order to improve businesses and organizations. Here
are some examples:
•Using analytics to understand customer behavior in order to
optimize the customer experience
•Predicting future trends in order to make better business
decisions.
•Improving marketing campaigns by understanding what
works and what doesn't
•Increasing operational efficiency by understanding where
bottlenecks are and how to fix them
•Detecting fraud and other forms of misuse sooner
These are just a few examples — the possibilities are really
endless when it comes to Big Data analytics. It all depends on
how you want to use it in order to improve your business.
History of Big Data Analytics

The history of Big Data analytics can be traced back to the


early days of computing, when organizations first began using
computers to store and analyze large amounts of data.
However, it was not until the late 1990s and early 2000s that
Big Data analytics really began to take off, as organizations
increasingly turned to computers to help them make sense of
the rapidly growing volumes of data being generated by their
businesses.
Today, Big Data analytics has become an essential tool for
organizations of all sizes across a wide range of industries. By
harnessing the power of Big Data, organizations are able to
gain insights into their customers, their businesses, and the
world around them that were simply not possible before.
.
Benefits and Advantages of Big Data
Analytics

1. Risk Management
Use Case: Banco de Oro, a Phillippine banking company, uses Big Data
analytics to identify fraudulent activities and discrepancies. The
organization leverages it to narrow down a list of suspects or root
causes of problems.
2. Product Development and Innovations
Use Case: Rolls-Royce, one of the largest manufacturers of jet engines
for airlines and armed forces across the globe, uses Big Data analytics
to analyze how efficient the engine designs are and if there is any need
for improvements.
3. Quicker and Better Decision Making Within Organizations
Use Case: Starbucks uses Big Data analytics to make strategic
decisions. For example, the company leverages it to decide if a
particular location would be suitable for a new outlet or not. They will
analyze several different factors, such as population, demographics,
accessibility of the location, and more.
4. Improve Customer Experience
Use Case: Delta Air Lines uses Big Data analysis to improve customer

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