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Web Analytics

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Shubham Sonawane
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112 views9 pages

Web Analytics

Uploaded by

Shubham Sonawane
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SUBJECT:- SOCIAL MEDIA, WEB & TEXT

ANALYTICS
TOPIC:- WEB ANALYTICS –MEASURING
SUCCESS

NAME:- AJAY SUNIL SONAWANE


COLLAGE NAME: MPIM,HADAPSAR
ROLL NO:- 78 [MBA 3rd. SEM]
WHAT IS WEB ANALYTICS?

• Definition: The measurement, collection, analysis, and reporting of


internet data about website usage.
• Key Goals:
* Understand user behavior
* Track website traffic
* Measure marketing campaign effectiveness
* Improve website usability and user experience
* Drive business decisions
KEY PERFORMANCE INDICATORS (KPIS)

• Website Traffic:

* Unique Visitors: Number of individual users visiting the site.


* Sessions: Number of visits to the site within a given timeframe.
* Pageviews: Total number of pages viewed.
* Bounce Rate: Percentage of visitors who leave the site after viewing only
one page.
• User Engagement:

* Time on Site: Average time spent on the site per session.


* Pages per Session: Average number of pages viewed per session.
* Scroll Depth: How far down users scroll on a page.
KEY PERFORMANCE INDICATORS (KPIS)

• . Conversions:

* Conversion Rate: Percentage of visitors who complete a


desired action (e.g., purchase, sign-up).
* Goal Completions: Number of times a specific goal is achieved.
• Customer Acquisition:

* Traffic Sources: Where visitors are coming from (e.g., search


engines, social media).
* Customer Lifetime Value (CLTV): Total revenue generated
from a customer over their
lifetime
POPULAR WEB ANALYTICS TOOLS

• Google Analytics: A free and powerful tool for website


tracking.

• Adobe Analytics: A comprehensive enterprise-level


analytics solution.

• Mixpanel: Focuses on user behavior and product analytics.

• Hotjar: Provides session recordings and heatmaps to


visualize user behavior.
SETTING SMART GOALS

• Specific: Clearly defined and measurable.

• Measurable: Quantifiable with specific metrics.

• Achievable: Realistic and attainable.

• Relevant: Aligned with business objectives.

• Time-bound: Set within a specific timeframe.


ANALYZING WEB ANALYTICS DATA

• Data Visualization: Use charts, graphs, and dashboards to


visualize data.

• Segmentation: Divide data into segments (e.g., demographics,


traffic source) for deeper insights.

• Trend Analysis: Identify patterns and trends over time.

• A/B Testing: Test different versions of a page or element to see


which performs better.
IMPROVING WEBSITE PERFORMANCE

• Optimize for Search Engines (SEO): Improve website ranking in search


results.
• Enhance User Experience (UX): Make the website easy to navigate and
use.
• Improve Page Load Speed: Faster loading times lead to better user
experience.
• Run Targeted Advertising Campaigns: Reach the right audience with
the right message.
• Personalize User Experience: Tailor content and offers to individual
user preferences.
CONCLUSION

• Web analytics is essential for understanding website


performance and making data-driven decisions.

• By tracking the right metrics and analyzing data effectively,


businesses can improve their online presence and achieve
their goals.

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