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Slack Deck

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itisharshbhatt
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59 views7 pages

Slack Deck

Uploaded by

itisharshbhatt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Slack

Feature
Utilization
Improveme
Jan 2025

nt

Using Soft nudges and User


education to improve feature
discoverability
Defining the Problem
Problem Statement – “Slack’s "Save for Later" feature allows users to bookmark messages, files, or content they want to
revisit. However, usage data shows that only 12% of users are utilizing this feature, despite its potential to improve
productivity by organizing important information.”

Goals
• Known info: we know the current utilization of the “Save for Later” feature is 12%, and also for a fact
that using the feature would help the user to increase their productivity in a significantly way.
• Possible user personas that could help us design solutions of specific behaviors of users.
• Figuring out how we can improve our offering, making it more useful to users currently using the
feature.
• Improving the methods used to communicate with users regarding under/un-utilized features that
would help them improve their productivity.
User Segmentation
Segmenting users in buckets of possible reasons which would lead to them not utilizing the “Save for Later” feature to its
best capacity in improving productivity.

Unawareness

During the Slack onboarding journey, the user is never made aware of the existence of the “Save for Later
Feature and the benefits it could bring to the user.

Non-Intuitiveness

The user may be aware of the existence of the “Save for Later” feature but does not use it often because of a
lack of recall for the feature (user forgets about the feature)

Lack of Functionality

The user may be aware of the “Save for Later” feature but finds it to be lacking of functionality that offers
further utility to the user.
Possible Course of action
We’ll address each of the 3 possible reasons for users to not utilize the “Save for Later” feature, this will include prompting
the users with gentle reminders about the feature via soft nudges, educating the user during the onboarding & also
building additional feature sets to convince the users who’re still on fence about if the feature is utilitarian for them.

1) User Education 2) Slack Bot 3) Feature Enhancement

Adding a short demonstration during the user Slack bot could be used for a lot more than what Adding additional functionality to make the “Save
onboarding journey to educate them about the it’s currently used for: for Later” feature more useful to a wider range of
“Save for Later” functionality. users.
• As the user lands on their home screen, a short • Currently, using Save for Later user can
animation on How the user can benefit from the bookmark a message to be viewed later, but
feature. this could be extended by providing option to
• Below is an example on how ChatGPT categorize messages in separate buckets to
introduces users to their “Canvas” feature. • Discord has been able to use bots to provide make organizing more efficient (x.com
users with very powerful & customizable tools, reference).
configuring Slackbot to teach users about using
slack more effectively (& learn unused features)
would benefit all the features on slack that
remain dormant due to low discoverability.
Soft Nudge
Nudges could be implemented in multiple ways, these work to remind users they can use the “Save for Later” when user
performs a certain action. Nudges are especially useful as they prompt the user at the exact moment they might be
needing the feature.

Nudge based on Intent Nudge based on Community Action

When user uses the search bar or scrolls multiple screens, they intend While working within teams, one common theme that shows up is a
are likely to be looking for a particular message or file from a select few messages/files shared in a group chat are
previous conversation bookmarked/saved by multiple participants, this could indicate that
message/file holding significance in the team chat:
• Whenever users finds the messages/files they were looking for,
they could be given a gentle reminder that they can save this file • The community-based scoring could be implemented to judge how
for future reference using the ”Save for Later” button. relevant a message is in a group (based on how many people have
bookmarked it and have searched for that message), if it found to
• Below is a similar nudge implemented by Todoist to prompt their
be relevant for the group, a Nudge could be shown to rest of the
users to save the action as a template that could be used again.
users of the group prompting them “Looks like an important
message, Save this to refer again from here” .
• The community-based Nudge would help us build a habit among
users to increase the usage of the ”Save for Later” feature.
Success Metrics
We’ll be implementing multiple modifications in our product, this will require us to track the usage in phases
while having multiple points to capture interaction from the user.

Onboard Show Remind Results


Post Calculate
Initial Soft
Onboarding Final Usage
Education Nudges
Prompt Matrix
If the feature remains un-
Adding the Prompt to Showing user Step-by-Step We calculate the results of
utilized for some time,
highlight “Save for Later” on how “Save for Later” each step separately
Nudge ought to be used
while Onboarding could be used
This could be done by multiple Nudges could be used in Calculating separately helps us
ways: following situations: deduce the following :
• Short GIF/Animation; • User hasn’t used the feature • Effectiveness of each step.
• Highlighting the specific Button for a while and is looking for a • Combining results from each
along with short text. past message via search. step will give us the growth
• Multiple teammates save a we’ve achieved by
message, indicating that the implementing these actions.
text holds significance.
Thank You!

Harsh Bhatt

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