Unit-3 Anti Competitive Practices and Their Control
Unit-3 Anti Competitive Practices and Their Control
and
Other Anti-Competitive
Agreements
• Case II: This trend, however, has continued even in the republican era. Government
officials set criteria that suit a few big contractors. A 65-kilometre Mugu-Humla road serves
as an example of this collusion. Any contractor with an experience of road construction
within Nepal should have qualified for bidding for the project. But a criterion was added
saying the bidder must have an international experience. The criterion was made in order
to allow few construction companies including Kalika Construction at shot at it. Bikram
Pandey, a minister for forest and land reform, is the owner of the company.
In Nepal?
2. Information Sharing:
• Before submitting their tenders, Bidder A, Bidder B, and Bidder C share sensitive information about their pricing,
project details, and strategies to coordinate their submissions.
• This information exchange ensures that the tenders are structured in a way that Bidder D has the best chance of
winning.
3. Mutual Agreement on Outcome:
• Bidder D's tender is accepted because it is the lowest.
• The tenders from Bidder A, Bidder B, and Bidder C are intentionally high,
ensuring that Bidder D wins the contract.
• Exclusive Distribution Agreements: A supplier grants a retailer exclusive rights to sell its products within a certain geographic
area or market segment.
• Tying Arrangements: A supplier may require a retailer to purchase a less desirable product as a condition for obtaining a
desirable product.
Prohibition on Exclusive Dealing
• What is Exclusive Dealing?
• A person or enterprise producing or distributing goods or services is prohibited from
engaging in exclusive dealing arrangements.
• Acts Constituting Exclusive Dealing:
• (a) Restraint on Purchases:
Restricting customers or other enterprises from purchasing similar goods or services from
competitors.
• Why It Matters:
• Exclusive dealing can harm competition by limiting choices or raising
costs.
• The law seeks to ensure fair competition and prevent monopolistic
practices.
• Example (1): Mr. ABC runs a small office supplies wholesale business. His
business faces intense competition from many similar wholesalers and large
retailers. Mr. ABC offers customers that agree to acquire all of their office
supplies from him business a 20% discount. Mr. ABC's conduct isn't illegal
because it isn’t likely to substantially lessen competition in the wholesale office
supplies market.
• Example (2): Baxter Healthcare (Baxter) was the only Australian manufacturer
of sterile fluids and faced little competition from importers for that product.
Baxter also manufactured dialysis fluids, but there was a lot of competition in
that market with several other suppliers in Australia.
• Baxter made a conditional offer to hospitals, offering a large discount on sterile
fluids to hospitals if they agreed to also buy most of their dialysis fluids from
Baxter. This offer was found to be exclusive dealing that was likely to
substantially lessen competition in the dialysis fluids market as it made it
unlikely that hospitals would deal with other suppliers of these fluids (ACCC v
Baxter Healthcare Pty Ltd).
FYI: Section 7. Prohibition on exclusive dealing:
(1) A person or enterprise that produces or distributes any goods or services shall not
make, or cause to be made, an exclusive dealing of such goods or services.
• Explanation: For the purposes of this Section, where any enterprise produces or
distributes any goods or services by prescribing any of the following terms and
conditions, such enterprise shall be deemed to have made an exclusive dealing:
(a) restraining from purchasing the similar or identical goods or services produced or
distributed by another person or enterprise other than the goods or services
produced or distributed by any person or enterprise or doing any relevant
transaction with such person or enterprise;
(b) (b) supplying goods or services on more favorable terms and conditions if the
purchase, sale or transaction of such goods or services is made subject to the terms
and conditions referred to in Clause (a).
(2) Notwithstanding anything contained in Sub-section (1), an exclusive dealing shall not
be deemed to have been made where any enterprise makes a provision that any goods
or services can be obtained from its principal or subsidiary enterprise only or that its
goods or services are distributed through its authorized seller or agency.
Prohibition on Market
Restriction
• Market restriction refers to any practice or agreement that limits the ability of producers,
distributors, or sellers to freely sell or distribute goods or services in certain markets. It typically
involves conditions that control where and how products can be sold or distributed, thereby
restricting the competitive dynamics of the marketplace.
• Impact on Competition:
• Reduced Choices: Market restrictions can lead to fewer options for consumers, as
competition is limited.
• Higher Prices: With reduced competition, prices may rise, negatively affecting consumer
welfare.
• Barriers to Entry: New entrants may find it challenging to compete in a market with
established restrictions, stifling innovation and diversity.
Prohibition on Market
Restriction
What is Market Restriction?
• No person or enterprise involved in producing or distributing goods or services
can engage in transactions that restrict the market for those goods or services.
Actions That Constitute Market Restriction:
• Conditioning Supply: Supplying goods or services to a seller, dealer, or trader
only for distribution in a specific market, limiting where they can sell.
• Reimbursement for Non-Compliance: Imposing a condition that requires
reimbursement or compensation if the goods or services are sold in a different
market than the one specified by the supplier.
• Effect of Market Restriction: This practice limits the freedom of choice in the
marketplace, potentially harming competition by restricting sellers to a
particular geographic or market segment.
• Section 8. Prohibition on market restriction:
• No person or enterprise that produces or distributes any goods or
services shall do, or cause to be done, any transaction in such a
manner as to restrict the market of the production or distribution of
such goods or services.
• Explanation: Where a person or enterprise that produces or
distributes any goods or services supplies such goods or services to
any seller, dealer, trader or enterprise on the condition that such
goods or services shall be produced or distributed only in any certain
market specified by such person or enterprise or that reimbursement
of compensation shall be claimed if such goods or services are
distributed in any place other than the certain market as specified by
such person or enterprise.
Tied Selling
• Tied Selling is a marketing and sales strategy where a seller conditions
the sale of one product (the "tying product") on the purchase of a
second product (the "tied product").
• This practice can take various forms and is often used to increase
sales of a less popular or complementary product by linking it to a
more desirable or well-known product.
• Tied selling refers to the practice of conditioning the sale of a product
or service on the purchase of another product or service. It is often
deemed illegal as it limits consumer choice and may lead to anti-
competitive behavior. This coercive tactic can have far-reaching
consequences, impacting both consumers and businesses.
Features
• Two Products Involved:
• Tying Product: The primary product that is desirable or in demand.
• Tied Product: The secondary product that is less popular or may not sell as well on its
own.
• Conditional Sale: The buyer must purchase the tied product in order to obtain
the tying product. This condition can be explicit (stated clearly in the sales
agreement) or implicit (understood as part of the sales process).
• Common Examples:
• Software Bundling: A software company may require customers to purchase a specific
software suite (tying product) to access a specialized tool or feature (tied product).
• Printers and Ink: A printer manufacturer might sell printers at a low price but require
customers to buy proprietary ink cartridges (tied product) exclusively from them.
• Fast Food Meals: A fast-food restaurant may offer a meal deal that requires customers
to buy a specific drink when they order a particular sandwich
Tied selling vs. tying vs. bundling
• It’s important to distinguish between tied selling, product tying, and
bundling.
• Tied selling involves coercing consumers to purchase additional
products or services, while product tying refers to the sale of two
products together, often in separate markets.
• Bundling, on the other hand, offers multiple products or services as a
package, often at a discounted price.
Implications of tied selling
Tied selling can have far-reaching consequences for both consumers and
businesses. By limiting consumer choice and stifling competition, it may result
in higher prices, reduced innovation, and market inefficiencies.
• Effects on consumers
• Consumers subjected to tied selling may face higher costs and limited
options when making purchases. Additionally, tied selling practices can erode
consumer trust and confidence in the fairness of market transactions.
• Impact on businesses
• For businesses, engaging in tied selling can lead to reputational damage and
legal repercussions. Moreover, by inhibiting competition and innovation, tied
selling may ultimately harm the long-term viability of companies.
Example: Printer and Ink Cartridges
• The Product: A company sells printers.
• The Tie: The company requires that customers purchase ink cartridges
from the same brand as the printer in order to use the printer.
• Condition: The printer will only work with ink cartridges from the same
company, or the customer can only buy the ink at the store owned by the
same company.
• Effect: Customers are forced to buy ink from the company, even if other,
cheaper alternatives are available.
No person or enterprise that sells any goods or services shall engage in tied selling.
• Explanation: For the purposes of this Section, where any person or enterprise sells and distributes
any goods or services on any of the following conditions, such person or enterprise shall be
deemed to be engaged in tied selling:
a) requirement that a purchaser of any goods or services shall also purchase any other goods or
services produced or distributed by such person or enterprise or such person or enterprise as
may be specified by that person or enterprise;
b) requirement that any goods or services procured pursuant to Clause (a) shall not be used, sold
or distributed in combination with any goods or services produced or distributed by any person
or enterprise other than the person or enterprise that produces or distributes such goods or
services or such person or enterprise as may be specified by such person or enterprise;
c) distribution of goods or services on more favorable terms and conditions if the use, sale or
distribution of such goods or services is made subject to the terms and conditions referred to in
Clause (a) or (b).
Misleading Advertisement
• Misleading Advertisement refers to promotional messages that are deceptive or false,
leading consumers to form incorrect beliefs about a product or service. Such advertisements
can distort the truth about the characteristics, benefits, price, or availability of a product,
ultimately influencing consumer purchasing decisions based on inaccurate information.
• an ad is misleading if it has false or deceptive information. Ads can also be misleading if
important information is left out.
• Misleading advertising covers claims made to consumers by manufacturers, distributors and
retailers. It can include content in ads, catalogues, websites, social media, etc.
• Examples could include:
• a false claim or impression about the details of a good or service. For example, a product is a
different color to an ad
• misrepresenting the price. For example, advertising a product at sale price when it is not on
sale
• misrepresenting your consumer rights. For example, saying your consumer rights do not
apply when you buy during a sale
Features of Misleading Advertisements:
• False Claims: Advertisements that make untrue statements about a product's
features, benefits, or performance. For example, claiming a product can cure a
disease without scientific evidence.
• Omissions: Failing to disclose important information that could affect a
consumer's decision. For instance, an ad might highlight a product's low price
but not mention additional fees or conditions.
• Ambiguity: Using vague or ambiguous language that can be interpreted in
multiple ways, leading to confusion about what is actually being offered.
• Visual Misrepresentation: Using images or graphics that mislead consumers
about the product. For example, showing a food item that looks significantly
larger or more appealing than the actual product.
• Comparative Advertising: Making misleading comparisons with competitors
that are not substantiated by facts. This can include cherry-picking data or
presenting statistics in a misleading manner.
What is a Misleading Advertisement?
• Any advertisement that misrepresents the quality, quantity, price, or characteristics
of goods or services with the intent to control or limit competition is prohibited.
Actions That Constitute Misleading Advertisement:
a) False Statements on Quality, Quantity, or Price: Advertisements that
misrepresent the actual quality, quantity, or price of goods or services. Example:
Claiming a product is "premium quality" when it does not meet the standard.
b) False Claims about Warranty or Benefits: Promoting goods or services with false
information about their warranty, benefits, or durability. Example: Advertising a
5-year warranty on a product when it only comes with a 1-year warranty.
c) Prejudicing the Market: Engaging in false advertisements to harm the market for
other goods or services, or to discredit a competitor. Example: Running ads that
mislead consumers about the negative aspects of a competitor's product.
d) Price Deception: Selling goods or services at a higher price than advertised.
Example: Advertising a product at a low price, but charging consumers a higher
price at checkout.
Section 10. Prohibition on misleading advertisement:
(1) No person or enterprise that produces or distributes any goods or services shall
do, or cause to be done, any misleading advertisement with intent to control or limit
competition.
• Explanation: For the purposes of this Section, where any person or enterprise does
any of the following acts, such person or enterprise shall be deemed to be engaged
in a misleading advertisement:
a) doing an advertisement supplying misleading or false statements deviating from
the actual quality, quantity or price of any goods or services;
b) promoting market by doing misleading or false advertisement about the
warranty, benefits, characteristics or durability of any goods or services;
c) doing a misleading or false advertisement in such a manner as to prejudice the
market of any goods or services produced or distributed by any person or
enterprise or against such goods or services;
d) selling, distributing any goods or services at a price higher than the price set
forth in the advertisement.