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Bus251 Chapter 7

Chapter 7 discusses the various digital media options available for business communication, including email, messaging, web content, podcasting, social networks, and wikis. It emphasizes the importance of choosing the right tool for the task and using it wisely, while also highlighting the advantages and drawbacks of each medium. Additionally, it covers best practices for email etiquette and the evolving role of messaging in professional settings.

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14 views15 pages

Bus251 Chapter 7

Chapter 7 discusses the various digital media options available for business communication, including email, messaging, web content, podcasting, social networks, and wikis. It emphasizes the importance of choosing the right tool for the task and using it wisely, while also highlighting the advantages and drawbacks of each medium. Additionally, it covers best practices for email etiquette and the evolving role of messaging in professional settings.

Uploaded by

zarif.digital24
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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DIGITAL MEDIA

CHAPTER 7
• Business communicators use a full
range of digital media options, from
conventional email and messaging to
social networking tools.
DIGITAL MEDIA
IN BUSINESS • Two important considerations need to
be given while using digital media: 1)
Choosing the best tool for the task at
hand and 2) Using that tool wisely.
DIGITAL NETWORK

There are many forms of Digital media and the options keep growing.
1. Email: Conventional email has long been a vital medium for business
communication, although in many instances it is being replaced by
other tools that provide better support for instant communication and
real-time collaboration.
2. Messaging: From basic text messaging on mobile devices to
multifunction group systems, messaging in various forms now rivals or
exceeds email in many companies.
3. Web content.: Websites are one of the most important digital media
types, from small business sites with a few pages to large corporate
sites with hundreds or thousands of pages.
DIGITAL NETWORK

4. Podcasting: Businesses use podcasts to replace or supplement


conference calls, newsletters, training courses, and other
communication activities.
5. Social networks: Social networks have evolved into a major business
communication technology, from well-known public networks to the
private internal networks that many companies now use.
6. Information & content-sharing sites: In addition to social networks,
a variety of systems have been designed specifically for sharing
content, including user-generated content sites, media curation sites,
and community Q&A sites.
DIGITAL NETWORK

7. Wikis: The collaborative nature of wikis—websites that can be


expanded and edited by teams, user communities, or the public at large
—make them a natural fit for aggregating the knowledge of groups
ranging from individual departments to the public at large.
8. Blogging and microblogging: The ability to update content quickly
and easily makes blogs and microblogs (such as Twitter) a natural
medium when communicators want to get messages out in a hurry.
1. EMAILS

• Email has been the primary medium of communication for companies for several
decades. Initially it offered a huge advantage (in terms of speed and efficiency)
over the media it frequently replaced (printed and faxed messages).
• Email is universal. Anybody with an email address can reach anybody else with
an email address. Email addresses are also readily available.
• It still the best medium for private, short- to medium-length messages,
particularly when the exchange is limited to two people.
• Email’s non-instantaneous nature is an advantage. Email lets senders compose
substantial messages in private and on their own schedule, and it lets recipients
read those messages at their leisure.
1. EMAILS

• However, there is widespread availability of better alternatives for


communication purposes.
• Indiscriminate use of email has lowered its appeal in the eyes of many
professionals. It’s too easy to send low-value messages to multiple recipients
and to trigger long message chains that become impossible to follow as people
chime in along the way.
• Email also suffers from spam (unsolicited bulk email) and security risks such as
computer viruses and phishing (fraudulent messages that prompt users to
divulge sensitive information or grant access to protected networks).
• Spam accounts for roughly half of all email and requires great effort to keep it
from flooding users’ inboxes. Most systems use spam and threat filters, but
1. EMAIL ETIQUETTES

• The subject line is often the most important part of an email message
because it can determine whether the message gets read.
• Be careful/aware of the use of both the “cc” and the “bcc” field.
• Never type in all caps. ALL CAPS ARE INTERPRETED AS SCREAMING.
• Activate the signature file, which automatically pastes your contact
information (full name, title, company, and phone number) at the end of
your messages. A signature saves you the trouble of retyping vital
information and ensures that recipients know how to reach you through
other means.
1. EMAIL ETIQUETTES

• In past years, the use of emoticons was widely regarded as


unprofessional and therefore advised against in business communication.
Recently, though, an increasing number of professionals seem to be using
them, particularly for communication with close colleagues, even as other
professionals continue to view them as evidence of lazy or immature.
Attitudes about emoticons in business communication are changing;
you’ll have to use your best judgment in every case.
2. MESSAGING

• Messaging is thought of as a digital alternative to live voice conversation.


• Messaging technologies include text messaging on mobile phones,
conventional instant messaging (IM) systems (Whatsapp, Snapchat,
Google Hangout), online chat systems used by many companies for
customer support and workplace messaging systems (Slack).
• Messaging offers several key benefits over email: The ability to mimic
live conversations. With closed systems such as Slack, administrators can
choose who is allowed to participate, which means they can block out all
outside distractions and threats
2. MESSAGING

• Messaging does have several potential drawbacks. For real-time


conversational exchange, users of all systems are at the mercy of other
users’ typing speed and accuracy, which can make messaging annoyingly
slow in some cases.
• Messaging systems vary widely in their levels of security and privacy.
Public IM systems aren’t as secure as private, enterprise-level systems.
• Messaging is a lean medium with little opportunity to convey nonverbal
signals, which increases the chances of misinterpretation.
3. WEBSITE CONTENT

• You probably won’t develop web content as often as you use email and
other media, but most companies have at least a basic website, and you
might be involved in planning or expanding on it.
• The information architecture is a three-dimensional outline of any
website. It shows (1) the vertical hierarchy of pages from the
homepage down to the lower level, (2) the horizontal division of pages
across the various sections of the site, and (3) the links that tie all these
pages together, both internally (between various pages on the site) and
externally (between the site and other websites).
3. WEBSITE CONTENT

• On simpler sites with few content categories, the information


architecture is fairly straightforward. A recent trend toward one-page
websites, in which all the content is presented on a single, scrolling page,
represents the ultimate in website simplicity. These sites can be
particularly good for mobile devices because navigating them requires
nothing more than simple scrolling action by the user.
• The versatility of websites make them a challenge to organize because
different visitors want different types of information while visiting them.
4. PODCASTING

• Podcasting is the process of recording audio or video files and distributing


them online. Podcasting combines the media richness of voice or visual
communication with the convenience of portability.
• Podcasting is a good choice to replace existing audio and video
messages, such as one-way teleconferences in which a speaker provides
information without expecting to engage in conversation with the
listeners.
• Training is another good use of podcasting. College courses can be heard
via podcasts. Marketing departments can replace expensive printed
brochures with video podcasts that demonstrate new products in action.
4. PODCASTING

• Sales representatives who travel to meet with potential customers can


listen to audio podcasts or view video podcasts to get the latest
information on their companies’ products.
• Human resources departments can offer video tours of their companies to
entice new recruits.
• Podcasts are also a useful feature on blogs to let audiences listen to or
watch recordings of their favorite bloggers

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