Business Communication
Business Communication
Communication
Business communication is the lifeblood of organizations. It
encompasses information sharing within and outside a
company. Effective communication drives organizational
goals, improves practices, and reduces errors.
Understanding Business Communication
1 Information 2 Organizational Goals 3 Error Reduction
Exchange
Effective communication Clear communication
Business communication aligns team efforts towards minimizes
facilitates the sharing of common objectives, misunderstandings,
ideas, plans, and decisions enhancing productivity and reducing costly mistakes
among employees and success. and improving overall
stakeholders. efficiency.
Aspects of Business Communication
Written Communication External Communication Active Listening
Emails, reports, and proposals Interactions with customers, Engaging fully in conversations
convey critical information and suppliers, and partners shape a enhances understanding and
instructions in business company's reputation and fosters stronger professional
settings. relationships. relationships.
Theory of Business Communication
1 Communication Models
Frameworks like Shannon-Weaver illustrate message transmission, emphasizing feedback and
noise factors.
2 Channel Selection
Choosing appropriate mediums enhances message clarity and recipient engagement in
business contexts.
3 Audience Analysis
Understanding recipients' backgrounds and needs ensures effective tailoring of business
messages.
Advanced Communication Concepts
Purpose-Driven
Each business communication has a clear objective: to inform, persuade, or prompt action.
Thank You
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