Introduction to

blinkit
Blinkit is an Indian online grocery delivery service that offers
a wide range of groceries, essentials, and other household
items. Known for its fast and efficient delivery, that has taken
the market by storm. Founded in 2021, this innovative startup
has disrupted the traditional last-mile delivery industry,
offering customers lightning-fast service and unparalleled
convenience.
 Founder’s
Albinder Dhindsa Saurabh Kumar

Designation: CEO | Founder Designation: Co-founder

Electrical Engineering from the Indian Mechanical Engineering from the Indian
Institute of Technology (IIT) Delhi. Institute of Technology (IIT) Bombay.
Master of Business Administration (MBA) Master’s degree in Supply Chain
from Columbia Business School in New Management from the Massachusetts
York. Institute of Technology (MIT) in the
United States.
 History of Blink It

Blinkit, initially known as Grofers, was In December 2021, Grofers rebranded itself
founded in December 2013. The company as Blinkit to reflect its focus on quick
started with the aim of revolutionizing the commerce, emphasizing rapid delivery of
grocery shopping experience by bringing groceries and essentials within minutes
convenience to customers through the
use of technology.
Blink It's mission and vision

Blinkit's mission is to change the on-demand delivery industry by offering super-fast and reliable service
to customers all over India. The company's big goal is to be the top choice for city people's quick
delivery needs, whether it's for groceries, medicines, or other daily essentials.

Blinklt prioritizes the development and deployment of advanced technology

delivery operations.
 Routing algorithms
 Tracking technology
 Differentiator

Catalogue
They contains wide range of products from everyday essentials to gourmet delights i.e
• Milk & bread
• Fruits and Vegetables
Business Model – Target Market Size
India 1 The Consuming
Class
~ 15k per person
They are basically the
target customers.
These people are
looking for the
convince.
India 2 The Aspirant Class ~ 3k per person
They are basically
those people, those
can buy from online.
But they are economic
sensitive. For them
value for money
products are much
India 3 important.
Non User ~205 M
Preferred Offline
Grocery Shopping
Business Model – Provide Convenience

“ As I said before their

Target audience,
preferred Time over
Money, they are looking
For Instant delivery. And
That’s the thing Blinkit
Provides very efficiently “
Finance & Unit Economics
Finance & Unit Economics
Blink It's Target Market
Urban Residents Working Millennials Families and
Professionals and Gen Z Households
Blink It's primary
target market is Blink It has Blink It has also While primarily
urban residents, identified working found success in targeting urban
particularly in the professionals as a catering to the professionals,
major key segment needs of Blink It also
metropolitan within its target millennials and recognizes the
areas of India. market. These Gen Z importance of
These individuals individuals have consumers, who families and
are typically busy lifestyles are more households as a
young, tech- and appreciate accustomed to significant portion
savvy, and value the time-saving the on-demand of its target
the convenience benefits of a economy and are market, as they
of on-demand quick and reliable often willing to require frequent
delivery for their grocery delivery try innovative grocery
everyday service. delivery purchases and
essentials. solutions. value the
convenience of
quick delivery.
Blink It's financial
performance
Blink It, the on-demand grocery delivery startup, has seen
impressive financial growth in recent years. The company has
experienced a significant increase in revenue, driven by the rising
demand for convenient and fast grocery delivery services. Blink It's
investments in cutting-edge technology, efficient logistics, and a
vast network of dark stores have allowed it to scale its operations
and improve its profitability.

According to the company's financial reports, Blink It has achieved

a strong gross margin, indicating its ability to effectively manage
costs and optimize its business model. The startup has also
successfully raised significant funding from venture capitalists and
institutional investors, signaling their confidence in Blink It's growth
potential and long-term viability. As the company continues to
expand its reach and refine its operations, industry analysts expect
Blink It to maintain its positive financial trajectory.
Blink It's Competitive Landscape
Blink It's Growth Strategies

Geographical Expansion
Aggressively expanding into new cities and regions
1 across India to increase market share.

Product Diversification
Launching new product categories and services
2
beyond just grocery delivery to meet evolving
customer needs.

Technology Innovation
Investing heavily in AI, automation, and
3
data analytics to enhance operational
efficiency and customer experience.

Blink It is pursuing a multi-pronged growth strategy to cement its position as the leading
quick commerce player in India. Key focus areas include rapidly expanding its geographical
footprint, diversifying its product portfolio, and continuously enhancing its technology
capabilities. This holistic approach aims to drive sustainable long-term growth and solidify
Blink It's competitive edge in the dynamic quick commerce market.
Conclusion and Key Takeaways
Blink It's Disruptive Approach Robust Financial Performance
Blink It has pioneered a revolutionary Despite the challenges of the e-
on-demand delivery model that has commerce space, Blink It has
transformed the grocery and demonstrated impressive financial
convenience retail landscape. By growth, with revenues and profitability
leveraging technology and a hyper- steadily increasing year-over-year. The
efficient logistics network, the company's innovative business model
company has disrupted traditional and strong operational execution have
supply chains and redefined customer made it an attractive investment
expectations around speed and opportunity for both venture
convenience. capitalists and public market
investors.

Promising Growth Potential

As Blink It continues to expand its reach and refine its offerings, the company is well-
positioned to capitalize on the growing demand for on-demand delivery services. With
a focus on strategic partnerships, geographic expansion, and product diversification,
Blink It is poised to maintain its market-leading position and drive further growth in the
coming years.