Example

1. Title Slide 1. Title Slide

Startup Name: [Your Startup] •Startup Name: GreenScape
Tagline: •Tagline: "Turning Urban Spaces
into Green Havens"

Business Plan Presentation.PPIMJ_Gasal

 Example

2. Problem Statement 2. Problem Statement

Highlight the key issues: •Wasted Urban Spaces: Cities
 Lack of [specific service/product] have numerous unused rooftops,
leading to [pain point]. vacant lots, and underutilized
 Inefficiencies or gaps in current areas.
solutions. •Access Gap: Urban families
 Rising demand for [specific solution] struggle with fresh, affordable
due to [trend/need]. organic produce.
•Environmental Need: Urban
areas lack solutions to mitigate
carbon emissions and improve local
ecosystems.
 Example

3. Value Proposition Canvas 3. VPC

Customer Solutions
Pain Points
Segment Offered
Affordable
Urban eco- High organic
modular
conscious food costs,
farms with
millennials limited space
IoT tools.
Need for
Scalable
NGOs & local sustainable
solutions for
organizations green
urban spaces.
solutions
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4. Persona 4. Persona
Name: Urban Millennial, Mia
•Demographics: 30, Marketing
Professional, City Apartment
Resident
•Goals: Fresh, affordable produce;
sustainable living.
•Frustrations: Lack of gardening
space; high organic food costs;
disconnect from nature.
•Solution Fit: GreenScape offers
modular IoT-enabled farms and
app-guided urban farming.
 Example

5. Solution 5. Solution
Introduce the product/service: •Product: Modular, scalable urban
 What it does. farming kits with IoT integration.
 How it solves the problem. •App Features: Guides crop
 Unique features or technology used. management, shares resources,
and connects growers with local
markets.
•Outcome: Sustainable food
sources and greener cities.
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6. Market Opportunity 6. Market Opportunity

 TAM (Total Addressable Market): •TAM: $450B global urban
Broad industry size. agriculture market.
 SAM (Serviceable Available Market): •SAM: $30B urban farming market
Specific segment. in Southeast Asia.
 SOM (Serviceable Obtainable •SOM: $10B focus on metropolitan
Market): realistic opportunity. areas with dense populations.
Include supporting statistics or market
reports.
 Example

7.Validation Evidence 7. Validation Evidence

Show proof of demand and readiness for 1.Surveys of 500 urban residents
MVP: show 70% willingness to adopt
 Surveys or interviews with target users. home farming.
 Beta test results, with user feedback. 2.Prototype adoption with 50 users
 Waitlist signups or pre-orders (if reports 85% satisfaction and
applicable). improved crop yields.
 Partnerships or interest from 3.Partnerships with local eco-NGOs
stakeholders. show community readiness for
green solutions.
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8. Business Model
8. Business Model
•Revenue Streams:
Explain revenue generation:
 Primary streams (e.g., subscriptions, • Sale of modular farming kits.
• Subscription-based IoT platform
sales, advertising).
 Pricing strategy. for farm monitoring.
• Commission from marketplace app
Future scalability of revenue streams
for produce sales.
•Future Scalability: Licensing modular
farming systems globally.
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8a. Business Model : Lean Canvas

Explain revenue generation:
 Primary streams (e.g., subscriptions,
sales, advertising).
 Pricing strategy.
Future scalability of revenue streams
 Example

9. Competitive Analysis
•Competitors: Indoor farming
startups, traditional community
9. Competitive Analysis gardens.
 Existing competitors and their
•Advantage: Affordable, user-
limitations. friendly systems integrating IoT for
 How your solution disrupts the
ease of use and scalability.
industry. UVP :
 Highlight your Unique Value
•Ease of Use: Plug-and-play
Proposition (UVP). system requiring minimal setup.
•IoT Integration: Unique real-time
monitoring ensures optimal farming
conditions.
•Community Marketplace:
Promotes local, organic food sales
directly.
 Example

10. Technology & MVP 10. Technology & MVP

 Overview of the technology used (simple •IoT Sensors: Track soil moisture,
and innovative). sunlight, and temperature.
 MVP features, current progress, and •Mobile App: Personalized
readiness for launch. recommendations, local sales
 Roadmap to develop the full version platform, and tutorials.
post-feedback. •MVP: Functional prototype
installed in 15 urban households,
achieving 25% higher crop yield
than traditional methods.
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11. Social Impact 11. Social Impact

• How the solution addresses broader •Food Security: Increased local
societal challenges. access to fresh, affordable organic
• Commitment to sustainability, produce.
community, or economic growth. •Community Engagement:
Empowering local residents with
tools to grow and sustain micro-
farms.
•Sustainability: Reducing carbon
footprints through efficient urban
farming.
•Employment opportunities in urban
farming.
•Education on sustainable practices
 Example

12. Go-to-Market Strategy 12. Go-to-Market Strategy

 How you plan to acquire customers. •Launch in Bali with high urban
 Key partnerships or distribution density.
channels. •Partner with local municipalities,
 Marketing strategies (digital campaigns, urban planning groups, and eco-
community engagement). conscious NGOs.
•Community workshops and digital
campaigns to build awareness and
adoption.
 Example

13. Financial Projections 13. Financial Projections

 Expected revenue streams in the first 1– •Year 1: $100K revenue (focus on
3 years. initial installations).
 Basic cost structure and funding needs. •Year 2: $500K revenue (regional
 ROI for potential investors. scaling).
•Year 3: $1M+ revenue (expanding
Note: use financial modul in KBT / Ignite as to new markets).
a basis input for calculate financial
projections
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14. Team
 Founder(s) and their expertise.
 Key advisors or early hires.

14. Team
•Founder: [Name] - 10 years in
AgriTech and sustainable solutions.
•CTO: [Name] - IoT and app
development expert.
•Advisor: Urban planning
specialist.
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15. Call to Action 15. Call to Action

 Specific ask: Funding, partnerships, or •Funding Ask: $500,000 for
other resources. scaling MVP, expanding team, and
 Contact details and a closing executing marketing.
statement. •Join us to build a greener, healthier
future for urban communities.