COMPARING SOCIAL MEDIAANALYTICS TOOLS

An In-Depth Overview and Recommendation“

By Alice Augustine Lawrence Iso
DMC 150
 A Brief explanation of what social media
listening tools are and why they are
important
Social media listening tools track and analyze online conversations to monitor brand mentions,
trends, and customer sentiment across social platforms.
They are important for brand monitoring, gaining customer insights, competitive analysis, crisis
management and optimizing content strategy, helping businesses make informed,
proactive decisions.
 Hootsuite
•Analysis: •Data •Limitations:
What it is used for: •Data Captured:
•Provides Sharing/Exportin •Expensive for
•Hootsuite is a social •Mentions, hashtags,
keywords, and user sentiment g: small
media management •Data can be
analysis, businesses.
platform that includes engagement metrics engagement exported in CSV Limited
across multiple social
listening features for tracking, and and Excel formats. historical data
media platforms.
monitoring brand audience Easy sharing (depending on
mentions and tracking insights. within the platform. plan).
relevant conversations.
Talkwalker
◦ What it is used for:
• Talkwalker is a comprehensive social listening and analytics platform that tracks mentions
across social media, blogs, forums, and news sites.
Data Captured:
• Social media mentions, brand perception, sentiment analysis, hashtags, and media coverage.
Analysis:
• Provides detailed reports, sentiment analysis, competitive benchmarking, and audience
demographics.
Data Sharing/Exporting:
• Exports available in CSV, PDF, and Excel. Reports can be shared directly within the platform.
Limitations:
• Expensive for small businesses. Requires some learning curve for effective use.
 Google Alerts
◦ What it is used for:
• Google Alerts is a free tool for monitoring mentions of specific keywords across the web,
including news, blogs, and forums.
Data Captured:
• Mentions of selected keywords across web pages, news articles, blogs, and forums.
Analysis:
• Basic analysis with limited customization. Primarily a notification tool, not advanced
analytics.
Data Sharing/Exporting:
• Alerts can be sent via email, but exporting data is not available.
Limitations:
• Very basic functionality with no advanced analytics or reporting. Limited to web-based
mentions.
SocialMention

◦ What it is used for:

• SocialMention tracks and analyzes real-time social media mentions across various platforms.
Data Captured:
• Mentions, hashtags, keywords, sentiment analysis, and user-generated content.
Analysis:
• Provides sentiment analysis, strength of mentions, and top influencers in your industry.
Data Sharing/Exporting:
• Exports available in CSV format.
Limitations:
• Limited data history. Interface can be difficult for beginners.
 Reputation
◦ What it is used for:
• Reputation helps manage online reviews and track brand reputation across social media and
review platforms.
Data Captured:
• Reviews, ratings, mentions, and brand sentiment across various platforms.
Analysis:
• Provides sentiment analysis, review analytics, and customer feedback trends.
Data Sharing/Exporting:
• Data can be exported to Excel, CSV, or PDF. Easy sharing of reports within the platform.
Limitations:
• Primarily focused on reputation management, so it's less useful for broader social media
listening.
 Comparison Table
Tool Data Captured Analysis Features Export Options Limitations
Mentions, hashtags, Sentiment, Expensive, limited
Hootsuite CSV, Excel
engagement engagement history
Mentions,
Sentiment, Expensive, steep
Talkwalker sentiment, media CSV, PDF, Excel
demographics learning curve
coverage
Keyword mentions Limited analytics,
Google Alerts Basic notification Email alerts
across web no export
Mentions,
Sentiment, mention Limited data
SocialMention sentiment, CSV
strength history, complex UI
influencers
Focused on
Reviews, ratings, Sentiment,
Reputation CSV, PDF, Excel reputation, limited
mentions feedback trends
scope
Recommendation
◦ Best Tool: Talkwalker
Reason for Recommendation:
• Talkwalker offers the most comprehensive and detailed social media listening and analytics
features. It tracks a wide range of platforms and provides deep insights with sentiment
analysis, audience demographics, and media coverage. Although it’s more expensive, it’s ideal
for businesses or individuals looking for a robust, all-in-one solution.
 Conclusion

•Choosing the right social media listening tool is crucial for understanding
public sentiment and staying ahead of trends.
•The tools we've discussed today offer various strengths and limitations, and
your choice should align with your specific needs.
•Thank you for your attention! Feel free to ask any questions.