VISION,

MISSION,
GOALS &
OBJECTIVES
Rowina M. Twano, DBA, RECE
Professor
Do they really
matter in an
organization?
 Getting Started
Who should be involved?(who is
involved in managing the
business?)
Who works in the business?
Identifying your values?
How do you make decisions in the
business?
Identifying your
values

What does being “successful”
in business mean?
What are the personal,
economic, environmental and
community values?
Common values?
What do you value?
Our BUSINESS activities should be
profitable and enjoyable
We value being able to tell our
customers directly about our production
practices rather than following a set of
government-prescribed practices.
What do you value?
We believe that QUALITY production is
important for nutritional, ecological and
economic reasons.
We value being part of a business community –
we enjoy helping other business owners (and
receiving their help).
We value being a vital part of the larger
community – we enjoy providing quality goods
and services in the society where the business
operates.
 What is a Vision
Statement

Vision statements are short phrases or

sentences that convey your community's hopes for
the future. By developing a vision statement or
statements, your farm clarifies the beliefs and
governing principles of your organization, first for
yourselves, and then for the greater community.
A Vision
What will the business look like in
5 years?
What products and services will
you be produced and offer in the
market?
What role will management and
employees play in the business?
What will be the contribution of the
business in the community?
Mission Statement
An organization's mission statement describes what
the group is going to do and why it's going to do that. It
is “action oriented”.

Mission statement rolls your values, current situation

into a set of guiding principles that describe your
farming activities. Why your business exists?
 For customers?
 For the community?
Mission Statement
 What markets do we serve and why do we
serve these markets?
 In general terms, what are the main benefits
we offer our customers? (VALUE)
 What does this BUSINESS want to be known
for?
 What is the BUSINESS out to prove to the
community, industry, customers, partners,
employees, etc.?
 What is the difference?
Mission
Vision Statements
Statements
An action oriented  A future-oriented
Communicates the declaration of the
organization’s organization’s purpose
and aspirations.
reason for being,
(guiding philosophy)
and how it aims to  Addresses what the
serve its key business / entity wants
stakeholders to become
What an  Vision statements are
organization is all influenced by the
about STRENGTHS and
WEAKNESSES of the
KEY QUESTIONS entity
What is the difference?
Significane of Vision and Mission
Statements?
1. Direction and Focus: A vision and
mission statement provide a clear
direction for an organization. It helps to
align everyone within the organization
towards a common goal, which leads to
improved productivity and efficiency.
2. Communication: A well-crafted
vision and mission statement
communicates an organization's goals,
values, and purpose to employees,
stakeholders, and customers. It helps to
create a shared understanding of what
Significane of Vision and Mission
Statements?
3.Strategic Decision Making: A clear
vision and mission statement provide a
framework for decision-making within
an organization. It helps to ensure that
decisions are aligned with the
organization's goals and values, and
that they contribute towards the
achievement of its long-term vision.
4. Employee Motivation: A strong
vision and mission statement can inspire
employees to work towards a common
goal. It provides a sense of purpose and
Goals & Objectives

Goals are the outcomes you intend to

achieve, whereas objectives are the specific
actions and measurable steps that you need
to take to achieve a goal. Goals and
objectives work in tandem to achieve
success. If you create goals without clear
objectives, you run the risk of not
accomplishing your goals.
Difference between
Goals & Objective

Goals are the outcomes you intend to

achieve, whereas objectives are the specific
actions and measurable steps that you need
to take to achieve a goal. Goals and
objectives work in tandem to achieve success.
If you create goals without clear objectives,
you run the risk of not accomplishing your
goals.
Benefits ofdirection
 Goals give Setting Goals
to your efforts.
Goals are like a destination. Unless
you know your destination, you do not
know what direction to move toward.
 Goals help you set your priorities.
While setting goals, you consider
various accomplishments for your
future and reflect on what
achievements are more important to
you. Once you have a clear idea about
what is more important, and what is
less important, it becomes easy to set
your priorities.
Benefits of Setting
 Goals increase Goals
your conviction in
achievement. Defining your goals gives the
conviction and confidence that the set
goals are achievable.
 Goals support decision-making. When you
have set goals, there is no confusion as to
the direction you need to move toward.
Whenever you need to choose between two
courses of action, you can choose one that
takes you toward your goals. As a result,
having your goals defined aids effective
decision-making.
 Goals motivate you to act. Keeping your
meaningful goals in mind motivates you to
persevere.
 Benefits of Planning

Objectives
Objectives measure your progress.
Objectives help in measuring progress made
toward achieving large goals. If goals are
not divided into objectives, they may seem
unconquerable.
 Objectives offer a sense of achievement.
Meeting objectives usually creates a sense of
achievement and motivates you to work
further toward reaching ultimate goals.
 Objectives confirm your confidence in the
strategy. Defining your objectives allows you
to confirm that the overall goal strategy is
formulated correctly and that you can be
successful.

 Tips measurable
 Assign for formulating effective
targets or key performance
indicators (KPI).
objectives
 Set up different objectives for different markets so
you can establish desired outcomes for different
users and geographical areas.
 Before finalizing an objective, refine it through
multiple rounds of input, feedback and analysis.
Consider the trade-offs between different factors
(for example, giving up on some amount of
efficiency in exchange for better customer
service).
 Describe the desired outcome rather than the
actions required to attain that outcome.
 Relate your objectives directly to the overall goals
of the company.
 Involve people responsible for attaining the
objectives in the formulation process.
TO GOD
be the
GLORY