EXECUTION AND

BUSINESS PLAN
 TOPIC
INTRODUCTION!
• When it comes to planning a new business or launching a new

endeavor, an execution plan is where the pedal hits the metal.

• While a business plan outlines your entire business and financial plan

shows where the money will come from and go, the execution plan

outlines what specifically needs to be done and when.

• You can think of an execution plan as your how to guide your business.
 THE TRUE OBJECTIVE OF
CONTINUOUS BUSINESS
PLANNING
• In technopreneurship, continuous business planning innvolves
regularly updating and refining your business strategies to
keep pace with rapid technological changes and market
dynamics. This ongoing process ensures that your business
remains aligned with current trends and customer needs,
fostering innovation and maintaining a competitive egde.
STRATEGIC PLANNING Successful business plans are often tied to strategy planning
framework. These frameworks are competitiveand pre
BUSINESS MODELS emtive assessment of your organization’s readiness for
strategic planning, delivering historical and market data
informing your current strategic positions.
1.) TRANSFORMATIONAL
BUSINESS MODELLING
• Organizations with an effective transformational business model
learn how to create visual tools to communicate a strategic
business plan.
• This approach focuses on creating innovative value propositions
and operational efficiencies by integrating technology into various
aspect of the business.
• By doing so, technopreneurs can effectively address evolving
market demands, and drive sustainable growth .
 2.) SCENARIO
PLANNING!
• Imagines future circumstantes that could jeopardize the
fulfilment of your business plans.
• Organizations can then better prepare fot these scenarios
analyzing and comparing best and worst case trade offs in
costs resources, employee capacities, profit margins,
customer values and much more.
• One of the of the only frameworks that truly creates detailed
risk summaries before a plan launches.
 3.) BUSINESS WAR
GAMES!
• War gaming is an approachable and actionable business plan model for
for organizations across industries to understand their competitive
marketplace better and therefore adapt appropriate strategic goals.
• These are strategic simulations where participants role play as
companies or competitors to test and refine business strategies in
dynamic market environments, ultimately aiming to improve decision
making and competitive advantage.
• They explore diff. scenarios and strategies in a controlled environment.
1. KNOW YOUR
WHY?
Understanding your organization’s “why?” goes
beyond its mission statement. It’s even beyond your
list of corporate values , which are often noble and
promising but locked in abstract.
 AFTER CONDUCTING AN APPROPRIATE
CREATING AN AGILE BUSINESS PLANNING MODEL AND REAPING
STRATEGIC BUSINESS THE DATA AND INSIGHTS FROM ITS FINDINGS ,
YOUR BUSINESS IS READY TO BEGIN
PLAN OUTLINING ITS ACTUAL BUSINESSGOALS AND
STRATEGIES.
1. KNOW YOUR
WHY?
Instead, strategic business planning must be driven by
objectives, advantages and outcomes. These are your
plan’s “true” why’s influencing what ideas you choose
to execute.
 2. COMPILE A CROSS
FUNCTIONAL TEAM !
Strategic business plans must have insights from every
major department or domain at your organization. Consider
the alternative - How can you expect to implement enterprise
wide strategy goals without input from across the enterprise?
 2. COMPILE A CROSS
FUNCTIONAL TEAM !
• PICK YOUR CHANGE AGENTS
- your planning team should include members of the board
or other executive leadership as well as reps from major
departments including marketing, sales, finance accounting,
operations and HR. It should also include IT Staffs.
 2. COMPILE A CROSS
FUNCTIONAL TEAM !
• Determine business process owners and overall strategy
directors
-The former spearhead the actual , tangible changes made in
their teams during plan implementation , while the latter
represent the top plan overseer or adminisrator and will often
be someone in your OFFICE OF STRATEGY
MANAGEMENT.
 3. CREATE “LIVING”
TIMELINES !
Fight strategic fatique by creating realistic yet prorated
schedules for your strategic plan. This means going against the
traditional strategic planning timeline, the one where the most
organizations set annual business goals and then macro-review
their progress only a handful of times throughout the year.
4. PERFORM COMPETITIVE
RESEARCH ANALYSES !
• A competitive (CR) analysis builds an accurate profile of the
strengths, weakness and overall operational health of your
business compared to other companies in your vertical.
• Similar to the business strategy model, your competive
research, gives you the most honest, quantitative asessment of
where your organization currently sits vs where it aims to be.
5. ASSESS YOUR TECHNOLOGICAL
INFRASTUCTURE FOR ENTERPRISE
HARMONY !

Siloed departments are one of the most common reasons strategic

plans fail. If your internal teams can’t communicate data reports,
information and plan updates with one another, then goal execution
will only go so far.
5. ASSESS YOUR TECHNOLOGICAL
INFRASTUCTURE FOR ENTERPRISE
HARMONY !

Technology like stratic management software and enterprise resource

planning software provides solution. These technologies serves as the
primary repository for all reports, documents and information related
to the status update and benchmarked measurements of the strategic
plan across departments, today and tommorrow.
 6. DEVELOP AN ACCESSIBLE
MANAGEMENT FRAMEWORK
• Your strategy management framework will assign the individual activities and
initiatives necessary to execute your business strategy.It will also set up those
activities’ timelines, as well as outline team responsibilities and set up
benchmarking scorecards to measure and report progress.
• Select the framework most suited from your operations. Once the cross-
departmental l strategy team finalizes implementation activities, you’ll create a
graphic framework representation depicting every activity, in every team, across
the implementation timeline.
 6. DEVELOP AN ACCESSIBLE
MANAGEMENT FRAMEWORK
There are dozens of strategy management frameworks on the market today,
including leading models like:
• SWOT Analysis
• Porter’s Five Forces
• The Balanced Scorecard
• Objectives and Key Results (OKRs)
• Theory of Change Model
• The Strategy Map
 7. EMPLOY TECHNOLOGICAL
ONBOARDING
At this stage in the strategic planning process, your organization should currently have or be in
the process of adopting strategy management or resource management software.

These pieces of enterprise technology are pivotal for streamlined communication and
collaboration across your strategic initiatives. The system houses all major and micro-projects
that scaffold the complete business plan, plus designates who’s in charge of what, when and
why. It’s also the portal all employees will use to make activity updates and signal status
changes related to those activities.
 8. CONSIDER A STRATEGY
MANAGEMENT OFFICE

Strategy management offices can be their individual division reporting directly to the COO
or CEO. Other organizations wrap these offices into their finance departments.

Regardless of organizational structure, your strategy management office is the overseeing

body coordinating end-to-end strategic plan design and implementation.
 8. CONSIDER A STRATEGY
MANAGEMENT OFFICE
They’re tasked with:

• Facilitating the strategic plan’s timeline

• Setting up and maintaining more granular meetings to review plan benchmarks
• Updating documents, information and files within the strategy management software
• Administering enterprise-wide updates on the strategic plan’s achievements and ongoing
activities.
• Serving as the go-to resource for questions, concerns or directions when change
situations do strike.
 9. ADJUST BUDGET ALLOCATIONS TO MATCH
THE UPCOMING STRATEGY IMPLEMENTATION

• Strategic planning and budgeting cycles are complementary activities that can easily run
asynchronously. Business spend is known to proliferate across budget cycles, with forecasted
expenses often ballooning on top of ad-hoc, unexpected costs that inevitably occur.
• Review your budget structuring to ensure their alignment with the tenets and action items of
your strategy framework. Of course, not every dollar will end up dedicated to strategic plan
initiatives. Yet non-value-adding expenses should be analyzed and minimized ensuring
resource allocation is linked to your top priorities and adjusted routinely as you become more
familiar with those purposeful contributions.
 IMPLEMENTING AND
EXECUTING
CHANGES IN A BUSINESS
STRATEGY!
All the strategic planning in the world leads to this moment is
implementing the business strategy and staying on top of its
progress through completion.
 IMPLEMENTING AND
EXECUTING
CHANGES IN A BUSINESS
STRATEGY!
Implementation centers on translating goals into smaller action items,
with teams chiseling away at their assigned items, then consistently
reporting performance for leadership to assess progress and adopt any
changes. Those adaptations are then communicated swiftly and clearly
back to the teams and departments executing them, typically through
regularly conducted strategic planning micro-meetings and strategic
management software’s project dashboards.
 STRATEGIC PLAN
IMPLEMENTATION
BUILDING BLOCKS
1. Establish a Formal Change Communication Workflow
2. Practice Prorated Report Timelines
3. Institutionalize reporting software and benchmarked beasurements
4. Hold Regular Status and Accountability Meetings
5. Avoid Corporate Speak
6. Review Emerging Data Trends
7. Consult With a Strategic Planning Firm
HOW SALES PLAN
DIFFER FROM
MARKETING PLAN?
 MARKETING PLAN
A marketing plan helps you figure out exactly where you’re trying
to go so you can you’re trying to go so you can determine how to
get there. Opening a business without a marketing plan would be
like starting a car trip without a map, a GPS or the address of the
location you’re trying to reach.
 MARKETING PLAN
When writing your marketing plan it’s important remember the
difference between strategy and execution. Email, for example, is
not strategy ; it’s simply a delivery system for your marketing
messages. If your marketing message is muddled, even a highly
targeted email list won’t produce good results.It will just result in
an expensive failure.
 SALES PLAN
While your marketing plan determines who your customers are,
the sales plan determines how many there are and whether you
can efficiently deliver your product in sufficient numbers to be
profitable.
 TAKING
IT STEP BY STEP
1. Always Include an Executive Summary
2. Define Your Target Market
3. Explain YourDifferentiator
4. Attract Attention
5. Find Your Why
 SALES TEMPLATE
1. Pricing and Positioning
2. Distribution Strategy
3. Special Offers and Promotions
R&D in Your Marketing
Success
 KEY POINTS
Marketing forms a crucial foundation for any business. You put in a lot
of hard work to build a team in order to develop your business. You also
learn about your target audience, their personas and the market
competition around you.
 KEY POINTS
• Research and development refer to the activities of investigation
conducted investigation conducted by any organization to either
search or innovate new processes in their businesses.
• The companies dealing with consumer goods spread across all
sectors and industries utilize this research and development to come
up with innovative marketing styles and ways to experience
significant growth and improvements in their organization.
 KEY POINTS
Research and development are entirely different from other operations
in any other organization that might focus on an immediate cause and
effect. However, it forms an important and extensive set of activities
that is typically not performed with the goal or ambition of immediate
profit of a business. Instead, R&D focuses on long-term profitability
and marketing success when used for any business.
 IMPROVED
MARKETING STRATEGY
• Talking about marketing refers to dealing with the return on
investment for any product or service. Businesses don’t often
realize that they are throwing away money without much
increase in their return on investment.
• The key role of market research and development here is to
maximize the benefit of each dollar that you invest in marketing.
 UNPARRELLED INNOVATION
IN MARKETING
• Innovation is the key differentiating factor of your business from other
competitors in the market. Your brand reputation is one of the most
important things that come to play when you decide to establish yourself as
the leader in your market.
• At this point, innovation turns out to be a major contributor in your brand
reputation. With the help of research and development to understand the
vital needs of your market and its ongoing trends, you can easily place your
business in a position to cater those vital needs of the market.
 GREAT HELP TO OVERCOME
THE COMPETITORS

• Research and development ensure that your

efforts earn you improved conversions and lead
generations along with making sure that your
marketing is reaching the proper audience that
your business intends to target.
 thank you
for joining us