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Media and Information Languages

The document provides an overview of various codes and conventions used in media languages, including symbolic, written, and technical codes. It explains how visual cues, symbols, and narrative structures convey meaning in media messages. Additionally, it discusses different types of ciphers and camera techniques, emphasizing their roles in storytelling and audience engagement.

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24 views90 pages

Media and Information Languages

The document provides an overview of various codes and conventions used in media languages, including symbolic, written, and technical codes. It explains how visual cues, symbols, and narrative structures convey meaning in media messages. Additionally, it discusses different types of ciphers and camera techniques, emphasizing their roles in storytelling and audience engagement.

Uploaded by

pcdaffodil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SAMPLE MOOD BOARD

Broken promise
Two left feet
Half-hearted
Painless operation
Down-right stupid!
Cross breed
Moral support
See for yourself
For once in my life
You’re under arrest
LET’S PROCESS IT!
When presented with a
rebus puzzle, what are the
first steps you should take
to begin solving it?
What role do visual cues
or images play in
deciphering a rebus
puzzle, and how can you
interpret them effectively?
Are there common
symbols or symbols that
frequently appear in rebus
puzzles, and how can you
recognize and understand
them?
Do symbols, placement of
the words convey
meaning?
MEDIA AND
INFORMATIO
N
LANGUAGES
MEDIA LANGUAGES
- are codes, conventions,
formats, symbols and
narrative structures that
indicate the meaning of
media messages to an
audience.
CODES
-are system of SIGNS
that when put
together create
meaning.

-SEMIOTICS – study of
TYPES OF CODES:

• SYMBOLIC CODES
• WRITTEN CODES
• TECHNICAL CODES
SYMBOLIC CODES
-show what is beneath
the surface of what we
see (objects, setting, body
language, clothing, color,
etc.) or iconic symbols
that are easily
understood.
What does a RED ROSE
symbolize?

A Red Rose may


convey Romance
or Love.
What does a CLENCED FIST
Symbolize?

A clenched
fist may
convey Anger.
What does a TRAFFIC LIGHT Symbolize?

RED – Stop
GREEN – Go
YELLOW -
Ready
PIGPEN CIPHER
-Is a geometric
simple substitution
cipher, which
exchanges letters for
symbols which are
fragments of a grid.
The example key
shows one way the
letters can be
assigned to the grid.
REVERSE METHOD
LOVE – EVOL
LOAD – DAOL

-simply by reversing
the word itself.
ROT13 CIPHER

-is a simple letter substitution cipher that


replaces a letter with the 13th letter after
it, in the alphabet. ROT13 is a special
case of the CAESAR CIPHER which was
developed in ancient Rome.
NUMBER REPLACEMENT CODE
A–1 N– -number replacement
14 code, is replacing the
B -2 O– letters of the alphabet
15
with numbers. when you
C –3 P–
16 write down your coded
D–4 Q– message, instead of
17 writing the real letter, you
E–5 R– find that letter in the
18
alphabet and count
F–6 S–
19 forward - as many letters
G –7 T– as the number you
SHIFTED ALPHABET CODE
BOY – CPZ
GIRL - HJSM

-use the next


letter of the
alphabet.
OTHER SYMBOLIC CODES
 SETTING – time and place

 MISE EN SCENE- French term ,


“everything within the frame”-in
media it is the description of all
the objects within a frame of the
media product and how they have
been arranged
- includes set design, costume,
props,
OTHER SYMBOLIC CODES
 ACTING
-Actors portray characters in media
products
and contribute to the character
development
, creating tension and
advancing the narrative . Actors
portrays a character through facial
expression, body language, vocal
qualities, movement,
and body contact.

 COLOR
-it has a cultural and strong
connotations
TYPES OF CODES:
• SYMBOLIC CODES
• WRITTEN CODES
• TECHNICAL CODES
WRITTEN CODES
-use of language style
and textual layout
(headlines, captions,
speech bubbles,
language style, etc.
WRITTEN CODES
Written codes are formal written
languages used in media product. Just
like technical and symbolic codes, written
codes can be used to advance a
narrative, communicate information
about a character or issues and themes
in the media product.

Written codes include printed language


which is the text you can see within the
frame and how it is presented as well as
spoken language, which includes
HEADLINES
CAPTIONS
SPEECH BUBBLES
TYPES OF CODES:
• SYMBOLIC CODES
• WRITTEN CODES
• TECHNICAL CODES
TECHNICAL CODES
-are ways in which equipment is
used to tell the story.
-this includes sounds, camera
angles, types of shots and lighting
as well as
camera techniques, framing, depth
of field, lighting, exposure and
juxtaposition.
TECHNICAL
• CODES
CAMERAWORK
 refers to how the camera is operated,
positioned
and moved for specific effects
 aspects of camerawork include
positioning, movement, framing,
exposure, and lens choice.

• EDITING
 is the process of choosing, manipulating
and
arranging images and sound.
 Editing is generally done for four different
reasons: graphic edits, rhythmic edits,
TECHNICAL
•

AUDIO CODES
It is the expressive or naturalistic use of
sound
and can either be diegetic or non-
diegetic.
 The three aspects of audio are dialogue,
sound effects, and music.

• LIGHTING
 It is the manipulation of natural or
artificial light to selectively highlight
specific elements of the scene. Elements
of lighting include quality, direction,
source, and color.
CAMERA SHOTS
EXTREME WIDE SHOT
- A shot used to establish a
location or show the
character’s position
WIDE SHOT
- A shot a little bit closer
to the Extreme Wide Shot
wherein we can see the
character’s full body but
still focusing on the
foreground and
background.
FULL SHOT
- Displays the full body of
the character from head
to toe and is also known
as full body shot.
MEDIUM FULL SHOT
- A shot that focuses on
the subject/ character
from knees up.
MEDIUM
SHOT
- A shot that focuses on
the subject from hips up,
and we can see one half
of our character.
MEDIUM CLOSE UP
- A shot from chest up
focusing on the character,
a tighter shot of the
medium full shot
CLOSE UP
- A tighter shot of the
character's face, from the
neck to the top of his
head.
EXTREME CLOSE UP
- A shot that focuses on
one aspect of the
character’s face. Focusing
on one eye, mouth, hair,
nose or one area of his
face, object, situation etc.
POINT OF VIEW
SHOTS
CUT
IN
Cutting in to a closer shot
to which our subject or
character is looking at
something in his hand or
in the ground.
CUT
AWAY
A shot that focuses and
zoomed in to something
our character looks
over and is looking at.
POV Shot (Point Of
View)
This is taking a shot
looking to our characters
perspective of what he
sees.
DOUBL
E
A shot that displays two
people in the frame and
see where they are and
their relation with each
other.
OVER THE
SHOULDER
Looking over the
shoulder of one subject
to the other displaying
their engagement in the
conversation.
SINGL
E
Focusing on one character
in the conversation but
you are not seeing the
other characters shoulder
or Cutting in closer to give
emphasis on the character
who is speaking.
CLOSE OVER THE
SHOULDER
Shot that gives emphasis
on the character who is
talking to give an extra
effect of suspense or
something else to
happen.
CAMERA
ANGLES
ESTABLISHING SHOT
A shot establishes the setting where
in it give us the idea of where our
character at. It is not necessary to
show a character it just displayed a
building or the setting.
MASTER SHOT

Shows the geography and


where each character in
relation to each other, it is
similar to the double shot
but it displays where they
are.
CONVENTION
S-refers to a standard or norm that
acts as
a rule governing behavior.
-are generally established and
accepted
ways of doing something.

Example of conventions are money,


blood, killings, fighting, guns,
murder, and bombings depicted in
action movies or time travel, space
CONVENTION
S
FORM CONVENTIONS
Form conventions are certain ways of what we expect
for the
types of media’s codes to be arranged.
For instance, an audience expects to have a title of
the film at the beginning and then credits at the end.
Newspapers will have a masthead (banner), with the
most important news on the front page and sports
news on the back page. Video games usually start
with a tutorial to explain the mechanics of how the
game works.

Another example would be continuity editing. Most


video forms follow a set of editing rules and
techniques called continuity editing, which allows
the audience to easily understand what is going on
in a scene and who is talking to who.
CONVENTION
S
STORY CONVENTIONS
Story Conventions are common narrative
structures and understandings that are common in
storytelling media products. Examples of story
conventions include narrative structures, cause
and effect, and character construction and point
of view.

GENRE Conventions
Genre conventions points to the common use of
tropes, character, settings, or themes in a
particular type of medium. Genre conventions are
closely linked with audience expectations. Genre
conventions can be formal or thematic.
THANK YOU AND SEE YOU
NEXT TIME!

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